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Sprout Social, Inc.

NASDAQ: SPTalso invests · investor profile

Chicago, US · Founded 2010 · Delaware corporation · 4 known investors

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Sprout Social offers a social media management platform with AI, automation, integrations and analytics tools for marketing teams. The product helps teams manage social content, customer interactions, workflows and performance reporting from a single platform.

AI & Machine LearningMarketing TechSaaSSocial

Founders & leadership

Sprout Social, Inc. was founded in 2010 by Aaron Rankin, Justyn Howard, and Peter Soung.

ARAaron Rankin
Aaron RankinFounder
JHJustyn Howard
Justyn HowardFounderJustyn Howard is CEO of Sprout Social, which provides a social media management platform offering automation, integrations, and analytics tools for marketing teams.
PSPeter Soung
Peter SoungFounderFounder of Sprout Social, a social media management platform, where he led the Growth team focused on trial conversion, retention, and revenue expansion, scaling it into a product-led growth function. He also advises early-stage software companies on identifying their target customer, reaching product-market fit, product strategy, and growth initiatives.
GL
Gil LaraFounder

Board

PBPeter Barris
Peter BarrisBoard directorChairman Emeritus of New Enterprise Associates at NewView Capital
EL
Eric LefkofksyBoard director
JK
Jason KreuzigerBoard director
GL
Gilbert LaraBoard director
BK
Brad KeywellBoard director
PL
Paul LeeBoard director

Investors · 4

New Enterprise Associates (NEA)listed by New Enterprise Associates (NEA)Menlo Park · $200K – $40M

How we know: the S-1 prospectus · board seat on SEC Form D · offering press articles · techcrunch.com · open dataset · 5k.vc investor directory · Not right? Tell us

Future FundreportedLondon

How we know: offering press articles · press coverage · Not right? Tell us

Goldman SachsreportedNew York

How we know: offering press articles · press coverage · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$85.5M disclosed across 3 rounds · 2014–2018

▶$40.5MraisedDec 2018 · 8 investors · Other Technology
Rule 506(b)
Sprout Social nabs $40.5M ($800M valuation) building social tools for businessestechcrunch.com · Dec 2018
Officers, directors & promoters on the filing
  • Peter BarrisDirector
  • Heidi JonasExecutive Officer
  • Justyn HowardExecutive Officer, Director
  • Jason KreuzigerDirector
  • Victor Pascucci IIIExecutive Officer, Director
  • Aaron RankinExecutive Officer, Director
Offering amount
$40.5M
Amount sold
$40.5M
Minimum investment
$500K
First sale
Dec 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$37MraisedFeb 2016 · 2 investors · Other
Rule 506(b)
Sprout Social Raises $42M for Its Marketing Toolstechcrunch.com · Feb 2016
Officers, directors & promoters on the filing
  • Aaron RankinExecutive Officer, Director
  • Peter BarrisDirector
  • Eric LefkofksyDirector
  • Justyn HowardExecutive Officer, Director
  • Jason KreuzigerDirector
Offering amount
$42M
Amount sold
$37M
Minimum investment
$5M
Proceeds to insiders
$3.6M
First sale
Feb 2016
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$8MraisedJun 2014 · 2 investors · Business Services
Rule 506(b)
Officers, directors & promoters on the filing
  • Peter BarrisDirector
  • Gilbert LaraDirector
  • Brad KeywellDirector
  • Justyn HowardExecutive Officer, Director
  • Paul LeeDirector
  • Aaron RankinExecutive Officer, Director
Offering amount
$8M
Amount sold
$8M
First sale
Jun 2014
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Sprout Social went on to found or lead other companies.

Kenny CasonSenior Staff Software EngineerFounded Arrived +1Paul QuigleyGeneral Manager, Listening & NewsWhipFounded NewsWhip

Related companies · 7

HootsuiteHootsuite is a social media management platform that helps organizations manage, analyze, and optimize their social media presence across multiple networks. The company serves businesses of all sizes, from small companies to enterprises, providing tools for social marketing, listening, employee advocacy, and customer service.
BufferBuffer is a social media management platform that enables small businesses, creators, and individuals to schedule posts, analyze engagement, and manage their presence across multiple social networks. The company provides tools for organic marketing and content distribution beyond publishing, including analytics and micro-site building capabilities.
LaterLater is a platform for influencer marketing, social media management, and creator commerce that helps brands plan content, run campaigns, and track performance alongside creators.
BrandwatchBrandwatch provides social media management and marketing intelligence platforms that enable brands and agencies to monitor, analyze, and manage their digital presence and execute data-driven social strategies.
Sprinklr, Inc.Sprinklr provides an AI-native customer experience platform that manages feedback, customer interactions, and contact center operations across multiple channels. The platform serves large enterprises by automating feedback analysis, conversational analytics, quality management, and social listening to improve customer satisfaction and agent performance.
MetricoolMetricool is a social media management and analytics tool that helps professionals schedule content, measure performance, and manage their presence across social platforms. It serves content creators, marketers, and businesses managing multiple social media accounts.
CanvaDesign platform; Blackbird invested when it was just an idea and in every round since.

Companies working in the same space as Sprout Social, Inc..

Acquisitions · 2

Early investors' stakes continue via these deals
Simply Measured

Simply Measured was a Seattle-based company offering a social media analytics and reporting platform that helped brands and agencies track and measure performance across networks like Twitter, Facebook, and Instagram.

Tagger

Creator marketing workflow software

In the news

Sprout Social nabs $40.5M ($800M valuation) building social tools for businessestechcrunch.com · Dec 2018Sprout Social Raises $42M for Its Marketing Toolstechcrunch.com · Feb 2016

Frequently asked questions

What does Sprout Social, Inc. do?
Sprout Social offers a social media management platform with AI, automation, integrations and analytics tools for marketing teams. The product helps teams manage social content, customer interactions, workflows and performance reporting from a single platform.
Who founded Sprout Social, Inc.?
Sprout Social, Inc. was founded by Aaron Rankin, Justyn Howard, Peter Soung in 2010.
Who are Sprout Social, Inc.'s investors?
Sprout Social, Inc.'s investors include Lightbank, New Enterprise Associates (NEA), Future Fund, Goldman Sachs.
How much funding has Sprout Social, Inc. raised?
Sprout Social, Inc. has disclosed $85.5M raised across 3 rounds.
Where is Sprout Social, Inc. headquartered?
Sprout Social, Inc. is headquartered in Chicago, US.