Thematic
YC S17Auckland, NZ · Founded 2017 · 20 employees · 1 known investors
Thematic provides feedback analytics software that unifies customer feedback from surveys, tickets, calls, reviews, and social media into a single source of truth, using natural language processing to identify themes and explain business drivers like Net Promoter Score. The platform serves customer experience and insights teams at companies across various industries.
AI & Machine LearningData & InfrastructureEnterprise SoftwareMarketing TechSaaSB2BAINew ZealandOceaniaFully Remote
Founders & leadership· Y Combinator alumni (S17)
Thematic was founded in 2017 by Alyona Medelyan and Nathan Holmberg.
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Alyona Medelyanin𝕏Co-Founder and CEOAlyona Medelyan holds a Ph.D. in Natural Language Processing and founded Thematic, which provides AI-powered analysis of customer feedback to help companies understand and improve customer experience. She has published research in NLP that has been widely cited in academic literature.
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Nathan HolmberginFounder/Vice President of Product
Investors · 1
Competitors · 5
by search overlapDovetail1316 shared keywordsDovetail is a customer intelligence platform that centralizes and analyzes fragmented customer feedback from multiple sources using AI to generate actionable insights across organizations.
Contentsquare1194 shared keywordsContentsquare offers a digital experience analytics platform that uses AI to help teams understand customer behavior across websites and apps through heatmaps, zoning analysis, journey mapping, and session insights. It serves marketing, analytics, and e-commerce teams looking to improve engagement, conversion, and retention.
SurveyMonkey906 shared keywordsSurveyMonkey is an online platform for creating surveys and forms to run market research, customer satisfaction, event registration, and employee feedback programs. It offers AI-assisted survey building, expert templates, a global respondent panel, analytics tools, and integrations for individuals, teams, and enterprise organizations.
Kapiche890 shared keywordsKapiche is a customer intelligence platform that uses AI to analyze customer conversations across support, surveys, reviews, and social channels, turning unstructured feedback into structured insights like reason for contact and satisfaction. It serves CX, customer support, and insights teams to predict churn, automate QA, and measure the ROI of customer experience programs.
FullStory724 shared keywordsFullstory captures real user behavior across digital products to power behavioral analytics and AI-driven insights. Its platform helps teams understand user struggles and improve digital experiences using real-time behavioral intelligence.
Companies competing with Thematic for the same Google search keywords, organic and paid, via search-intersection analysis.
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Frequently asked questions
- What does Thematic do?
- Thematic provides feedback analytics software that unifies customer feedback from surveys, tickets, calls, reviews, and social media into a single source of truth, using natural language processing to identify themes and explain business drivers like Net Promoter Score. The platform serves customer experience and insights teams at companies across various industries.
- Who founded Thematic?
- Thematic was founded by Alyona Medelyan, Nathan Holmberg in 2017.
- Who are Thematic's investors?
- Thematic's investors include Y Combinator.
- Where is Thematic headquartered?
- Thematic is headquartered in Auckland, NZ.




