Fundraising Fox
Marketing Evolution
New York, US · Founded 2000 · 315 employees on LinkedIn · 4 known investors
Find your way into Marketing Evolution
345 people in our graph share verified history with the Marketing Evolution team — schools, employers, funds. One of them is your warm intro.
Connor Guessunlockedknows John Matthews · together at Marketing Evolution (overlapped)
×3knows the team · via University of Maine
×2knows the team · via Babson F.W. Olin Graduate School of Business
×6knows the team · via University of Nevada, Reno
Marketing Evolution provides a marketing intelligence platform, called the Substrate, that uses econometric methods to measure marketing performance, incrementality, and person-level insights without cookies or identity graphs. It serves marketing teams seeking to plan, measure, and optimize their marketing investments.
Founders & leadership
Marketing Evolution was founded in 2000 by Jason Rex Briggs.
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Jason Rex BriggsFounder
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Andrew FrawleyGeneral Member BoardDirector at Marketing Evolution, which provides econometric-based marketing intelligence software. Frawley has three decades of operating experience including senior management roles focused on digital marketing, email marketing, CRM, and customer value management.
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Stephen DuBose WilliamsExecutive
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John MatthewsChief Executive OfficerJohn Matthews is Executive Officer of Marketing Evolution, a marketing intelligence platform using econometric methods to measure marketing performance and person-level insights. He has background in building machine learning and AI infrastructure, technical team leadership, and product management.
Board
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Chris McClainBoard director
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Brett MarchandBoard director
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Investors · 4
Energy Impact Partnerslisted by Energy Impact PartnersNew York · $5M – $20M
How we know: Energy Impact Partners's portfolio page · a partner's Signal profile · the VCSheet dataset · Not right? Tell us
Insight Partnerslisted by Insight PartnersNew York · $120M – $350Mvia Jeff Horing · board
How we know: Insight Partners's portfolio page · a partner's Signal profile · board seat on SEC Form D · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$72.7M disclosed across 5 rounds · 2017–2025
▶$13.9MraisedDec 2025 · 6 investors · OtherRule 506(b)
▶$13.9MraisedDec 2025 · 6 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Brett MarchandDirector
- Andrew FrawleyDirector
- Stephen DuBose WilliamsDirector, Executive Officer
- Lindsay LugerDirector
- Rajiv GihwalaDirector
- George MathewDirector
- Offering amount
- $13.9M
- Amount sold
- $13.9M
- First sale
- Nov 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$8MraisedFeb 2021 · 5 investors · OtherRule 506(b)
▶$8MraisedFeb 2021 · 5 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Daniel MendezDirector
- Jason Rex BriggsDirector
- John MatthewsExecutive Officer
- Mark GorenbergDirector
- Lindsay LugarDirector
- Jeff HoringDirector
- Offering amount
- $8M
- Amount sold
- $8M
- First sale
- Jan 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$26.2MraisedMar 2019 · 5 investors · OtherRule 506(b)
▶$26.2MraisedMar 2019 · 5 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Mark GorenbergDirector
- Lindsay LugerDirector
- Jeff HoringDirector
- Jason Rex BriggsExecutive Officer, Director
- Chris McClainDirector
- Offering amount
- $26.2M
- Amount sold
- $26.2M
- First sale
- Mar 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$20.7MraisedFeb 2018 · 5 investors · OtherRule 506(b)
▶$20.7MraisedFeb 2018 · 5 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- John MatthewsExecutive Officer
- Mark GorenbergDirector
- Chris McClainDirector
- Jason Rex BriggsExecutive Officer, Director
- Jeff HoringDirector
- Offering amount
- $20.7M
- Amount sold
- $20.7M
- First sale
- Jan 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$4MraisedFeb 2017 · 1 investors · OtherRule 506(b)
▶$4MraisedFeb 2017 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Christine GrammierExecutive Officer
- John MatthewsExecutive Officer
- Mark GorenbergDirector
- Jason Rex BriggsExecutive Officer, Director
- Offering amount
- $4M
- Amount sold
- $4M
- First sale
- Jan 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Marketing Evolution went on to found or lead other companies.
Competitors · 5
by search overlap
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Sprout Social633 shared keywordsSprout Social offers a social media management platform with AI, automation, integrations and analytics tools for marketing teams. The product helps teams manage social content, customer interactions, workflows and performance reporting from a single platform.
Nielseniq587 shared keywordsNIQ provides consumer intelligence and market data analytics powered by AI, serving CPG manufacturers, retailers, and technology companies across 90+ countries. The platform processes trillions of data records weekly to deliver insights on consumer behavior, product performance, and market trends.
BigCommerce (NASDAQ:CMRC)549 shared keywordsBigCommerce is a cloud-based ecommerce platform that enables merchants and retailers to build and manage online stores. The company serves retailers of all sizes across 150+ countries.
AdRoll539 shared keywordsAdRoll is a multichannel digital advertising platform that runs cross-channel ad campaigns, social advertising, and attribution for ecommerce and other marketers, using proprietary machine learning engines. It also offers AdRoll ABM (formerly RollWorks), an account-based marketing product for generating B2B pipeline through multi-channel advertising and go-to-market orchestration.
Companies competing with Marketing Evolution for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Marketing Evolution do?
- Marketing Evolution provides a marketing intelligence platform, called the Substrate, that uses econometric methods to measure marketing performance, incrementality, and person-level insights without cookies or identity graphs. It serves marketing teams seeking to plan, measure, and optimize their marketing investments.
- Who founded Marketing Evolution?
- Marketing Evolution was founded by Jason Rex Briggs in 2000.
- Who are Marketing Evolution's investors?
- Marketing Evolution's investors include Energy Impact Partners, Insight Partners, SaaS Capital, Zetta Venture Partners.
- How much funding has Marketing Evolution raised?
- Marketing Evolution has disclosed $72.7M raised across 5 rounds.
- Where is Marketing Evolution headquartered?
- Marketing Evolution is headquartered in New York, US.