Keen Decision Systems
Durham, US · North Carolina corporation · 1 known investors
Keen is a SaaS platform that helps marketing leaders at Fortune 500 and other companies use data and decision-science algorithms to guide marketing spend decisions and measure their impact on revenue, profitability, and long-term brand value. It serves brand and marketing executives in the marketing technology and analytics category.
Founders & leadership
GD
Greg DolaninCEO and Co-founder
MA
Mike AlthoffChief Operating Officer
B
BradleyChief Revenue Officer
JG
John GuNamed on SEC filing
JB
John BusbiceChief Decision Science Officer and Founder
EG
Ellen GranthamNamed on SEC filing
RS
Randall S. BeardNamed on SEC filing
SG
Steve GatfieldNamed on SEC filing
Investors · 1
Reported raises · per SEC filings
Form D private placements$13.7M disclosed across 3 rounds · 2019–2022
▶$51.5KraisedDec 2023 · 2 investors · Other TechnologyRule 506(b)
▶$51.5KraisedDec 2023 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jamie WestonDirector
- Sean BarkmanDirector
- Greg DolanExecutive Officer, Director
- Ellen GranthamExecutive Officer
- John BusbiceExecutive Officer, Director
- Offering amount
- $51.5K
- Amount sold
- $51.5K
- First sale
- Mar 2022
- Incorporated
- Corporation, North Carolina
- Federal exemptions
- 06b
▶$7MraisedJul 2022 · 1 investors · Other TechnologyRule 506(b)
▶$7MraisedJul 2022 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Sean BarkmanDirector
- John GuDirector
- Randall S. BeardDirector
- Ellen GranthamExecutive Officer
- John BusbiceExecutive Officer, Director
- Greg DolanExecutive Officer, Director
- Offering amount
- $7M
- Amount sold
- $7M
- First sale
- Jun 2022
- Incorporated
- Corporation, North Carolina
- Federal exemptions
- 06b
▶$6.7MraisedDec 2020 · 6 investors · Other TechnologyRule 506(b)
▶$6.7MraisedDec 2020 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- John GuDirector
- John BusbiceExecutive Officer, Director
- Greg DolanExecutive Officer, Director
- Ellen GranthamExecutive Officer
- Randall S. BeardDirector
- Steve GatfieldDirector
- Offering amount
- $6.7M
- Amount sold
- $6.7M
- First sale
- Mar 2019
- Incorporated
- Corporation, North Carolina
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlap
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Frequently asked questions
- What does Keen Decision Systems do?
- Keen is a SaaS platform that helps marketing leaders at Fortune 500 and other companies use data and decision-science algorithms to guide marketing spend decisions and measure their impact on revenue, profitability, and long-term brand value. It serves brand and marketing executives in the marketing technology and analytics category.
- Who founded Keen Decision Systems?
- Keen Decision Systems was founded by Greg Dolan.
- Who are Keen Decision Systems's investors?
- Keen Decision Systems's investors include Ballast Point Ventures.
- How much funding has Keen Decision Systems raised?
- Keen Decision Systems has disclosed $13.7M raised across 3 rounds.
- Where is Keen Decision Systems headquartered?
- Keen Decision Systems is headquartered in Durham, US.