Fundraising FoxKeen Decision Systems
Durham, US · North Carolina corporation · 1 known investors
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Keen is a SaaS platform that helps marketing leaders at Fortune 500 and other companies use data and decision-science algorithms to guide marketing spend decisions and measure their impact on revenue, profitability, and long-term brand value. It serves brand and marketing executives in the marketing technology and analytics category.
Founders & leadership
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Greg DolanCo-Founder and CEOGreg Dolan is CEO and co-founder of Keen Decision Systems, a SaaS platform that helps marketing leaders optimize spend allocation and measure impact on business performance using data-driven analytics.
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Mike AlthoffChief Operating OfficerMike Althoff is Chief Operating Officer of Keen Decision Systems, a SaaS platform for marketing analytics and budget optimization. He has spent over a decade working with venture-backed startups in operational and leadership roles.
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BradleyChief Revenue Officer
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John BusbiceChief Decision Science Officer and Founder
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Ellen GranthamNamed on SEC filing
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Randall S. BeardNamed on SEC filing
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Steve GatfieldNamed on SEC filing
Investors · 1
Ballast Point VenturesreportedTampa · $5M – $15Mvia Sean Barkman · board
How we know: a partner's Signal profile · board seat on SEC Form D · funding news · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$13.7M disclosed across 3 rounds · 2019–2022
▶$51.5KraisedDec 2023 · 2 investors · Other TechnologyRule 506(b)
▶$51.5KraisedDec 2023 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jamie WestonDirector
- Sean BarkmanDirector
- Greg DolanExecutive Officer, Director
- Ellen GranthamExecutive Officer
- John BusbiceExecutive Officer, Director
- Offering amount
- $51.5K
- Amount sold
- $51.5K
- First sale
- Mar 2022
- Incorporated
- Corporation, North Carolina
- Federal exemptions
- 06b
▶$7MraisedJul 2022 · 1 investors · Other TechnologyRule 506(b)
▶$7MraisedJul 2022 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Sean BarkmanDirector
- John GuDirector
- Randall S. BeardDirector
- Ellen GranthamExecutive Officer
- John BusbiceExecutive Officer, Director
- Greg DolanExecutive Officer, Director
- Offering amount
- $7M
- Amount sold
- $7M
- First sale
- Jun 2022
- Incorporated
- Corporation, North Carolina
- Federal exemptions
- 06b
▶$6.7MraisedDec 2020 · 6 investors · Other TechnologyRule 506(b)
▶$6.7MraisedDec 2020 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- John GuDirector
- John BusbiceExecutive Officer, Director
- Greg DolanExecutive Officer, Director
- Ellen GranthamExecutive Officer
- Randall S. BeardDirector
- Steve GatfieldDirector
- Offering amount
- $6.7M
- Amount sold
- $6.7M
- First sale
- Mar 2019
- Incorporated
- Corporation, North Carolina
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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In the news
Frequently asked questions
- What does Keen Decision Systems do?
- Keen is a SaaS platform that helps marketing leaders at Fortune 500 and other companies use data and decision-science algorithms to guide marketing spend decisions and measure their impact on revenue, profitability, and long-term brand value. It serves brand and marketing executives in the marketing technology and analytics category.
- Who founded Keen Decision Systems?
- Keen Decision Systems was founded by Greg Dolan.
- Who are Keen Decision Systems's investors?
- Keen Decision Systems's investors include Ballast Point Ventures.
- How much funding has Keen Decision Systems raised?
- Keen Decision Systems has disclosed $13.7M raised across 3 rounds.
- Where is Keen Decision Systems headquartered?
- Keen Decision Systems is headquartered in Durham, US.