Funnel
Stockholm, SE · Founded 2014 · 400 employees on LinkedIn · 11 known investors
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Funnel is an AI-native marketing data platform that aggregates, models, and governs marketing data from 600+ sources into a single layer, then adds measurement and reporting on top. It serves marketing and data teams with tools for data collection, marketing measurement (MMM, MTA, incrementality testing), and reporting to BI and visualization tools.
Founders & leadership
Investors · 11
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
How we know: F-Prime Capital's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Industrifonden's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Oxx's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: RET Ventures's portfolio page · funding news · funnelleasing.com · Not right? Tell us
How we know: Trinity Ventures's portfolio page · funding news · funnelleasing.com · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
How we know: funding news · funnelleasing.com · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Funding
SEC filings, press & company announcements$32M disclosed across 1 of 2 rounds · 2020–2023
- $32MSeries B-2Oct 2023 · 3 sources
RET Ventures (lead), Trinity Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Frequently asked questions
- What does Funnel do?
- Funnel is an AI-native marketing data platform that aggregates, models, and governs marketing data from 600+ sources into a single layer, then adds measurement and reporting on top. It serves marketing and data teams with tools for data collection, marketing measurement (MMM, MTA, incrementality testing), and reporting to BI and visualization tools.
- Who are Funnel's investors?
- Funnel's investors include Balderton Capital, F-Prime Capital, Industrifonden, NavisionGroup, Oxx, RET Ventures, Trinity Ventures, BoxGroup and 3 more.
- How much funding has Funnel raised?
- Funnel has disclosed $32M raised across 1 of its 2 known rounds.
- Where is Funnel headquartered?
- Funnel is headquartered in Stockholm, SE.






