/Companies

Funnel

Stockholm, SE · Founded 2014 · 400 employees on LinkedIn · 11 known investors

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Funnel is an AI-native marketing data platform that aggregates, models, and governs marketing data from 600+ sources into a single layer, then adds measurement and reporting on top. It serves marketing and data teams with tools for data collection, marketing measurement (MMM, MTA, incrementality testing), and reporting to BI and visualization tools.

Founders & leadership

FS
Fredrik SkantzeFounder
MO
Mike O'TooleFounder
PM
Per MadeFounder

Investors · 11

Funding

SEC filings, press & company announcements

$32M disclosed across 1 of 2 rounds · 2020–2023

Source: company announcements and press reports — follow each round's link for the claim.

Frequently asked questions

What does Funnel do?
Funnel is an AI-native marketing data platform that aggregates, models, and governs marketing data from 600+ sources into a single layer, then adds measurement and reporting on top. It serves marketing and data teams with tools for data collection, marketing measurement (MMM, MTA, incrementality testing), and reporting to BI and visualization tools.
Who are Funnel's investors?
Funnel's investors include Balderton Capital, F-Prime Capital, Industrifonden, NavisionGroup, Oxx, RET Ventures, Trinity Ventures, BoxGroup and 3 more.
How much funding has Funnel raised?
Funnel has disclosed $32M raised across 1 of its 2 known rounds.
Where is Funnel headquartered?
Funnel is headquartered in Stockholm, SE.