Measured
2 known investors
Measured is an AI-powered marketing effectiveness platform that combines causal incrementality experiments with media mix modeling to help enterprise brands measure and optimize media spend across channels. It offers applications for incrementality testing, MMM, media plan optimization, cross-channel reporting, and peer benchmarking.
AI & Machine LearningMarketing TechSaaS
Investors · 2
Competitors · 7
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Keen Decision Systems277 shared keywordsKeen is a SaaS platform that helps marketing leaders at Fortune 500 and other companies use data and decision-science algorithms to guide marketing spend decisions and measure their impact on revenue, profitability, and long-term brand value. It serves brand and marketing executives in the marketing technology and analytics category.
Prescient220 shared keywordsPrescient AI provides a media mix modeling platform that measures the direct and halo effects of each marketing channel and offers budget optimization, predictive forecasting, and saturation-curve analysis. It serves omnichannel advertisers and brands looking to allocate ad spend and maximize ROAS, with models that retrain daily on connected ad, analytics, and revenue data.
AppsFlyer208 shared keywordsAppsFlyer provides a marketing measurement and attribution platform that collects validated, fraud-filtered signals across app, web, CTV, PC, and console to feed AI-driven marketing decisions. It offers deep linking, real-time fraud protection, and cross-platform data infrastructure for brands running performance marketing.
Rockerbox205 shared keywordsRockerbox is a marketing measurement platform that combines multi-touch attribution (MTA), marketing mix modeling (MMM), and incrementality testing on a centralized, SOC2-certified data foundation. It helps brands measure channel performance across digital, offline, paid, and organic marketing and make budget allocation decisions.
Companies competing with Measured for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Measured do?
- Measured is an AI-powered marketing effectiveness platform that combines causal incrementality experiments with media mix modeling to help enterprise brands measure and optimize media spend across channels. It offers applications for incrementality testing, MMM, media plan optimization, cross-channel reporting, and peer benchmarking.
- Who are Measured's investors?
- Measured's investors include TIMIA Capital, Telescope Partners.


