Fundraising FoxMeasured
6 known investors
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Measured provides media mix modeling that combines incrementality testing and real-world ad data to deliver weekly causal insights for marketing budget optimization. The platform serves marketers and CMOs who need accurate measurement of media spending effectiveness across channels in a privacy-first environment.
Founders & leadership
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Trevor TestwuideCEO, Co-FounderTrevor Testwuide is CEO and co-founder of Measured, which provides media mix modeling and incrementality testing for marketing measurement. He previously co-founded Conversion Logic, a multi-touch attribution platform, and held revenue leadership roles at multiple early-stage companies.
Investors · 6
TIMIA Capitallisted by TIMIA CapitalToronto · $500K – $10M
How we know: TIMIA Capital's portfolio page · Not right? Tell us
AV8 VenturesreportedPalo Alto · $500K – $10M
How we know: press coverage · Not right? Tell us
Origin VenturesreportedSan Francisco · $500K – $5M
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Signal Peak VenturesreportedSalt Lake City · $250K – $5M
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Silicon Valley Data CapitalreportedMountain View
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Telescope PartnersreportedSan Francisco
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Related companies · 8
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CamphouseCamphouse is a media planning and campaign management software for advertisers and ad agencies, offering tools for collaboration, media buying, budgeting, and reporting.
PrescientPrescient provides a standardized marketing measurement platform for holding companies managing multiple brands, using tailored marketing mix models that enable portfolio-level comparison and budget optimization across brands.
AppsFlyerAppsFlyer's Measurement Suite provides marketing attribution, incrementality, revenue, and optimization measurement across mobile, web, CTV, and PC & console channels. It serves marketers who need unified cross-platform visibility into campaign performance and return on ad spend.
RockerboxRockerbox is a marketing measurement and data platform that consolidates spend, performance, and first-party user data across channels to provide unified marketing analysis through multi-touch attribution, marketing mix modeling, and incrementality testing. It serves marketing teams and brands seeking data-driven decision-making for budget allocation and campaign optimization.
Companies working in the same space as Measured.
In the news
Frequently asked questions
- What does Measured do?
- Measured provides media mix modeling that combines incrementality testing and real-world ad data to deliver weekly causal insights for marketing budget optimization. The platform serves marketers and CMOs who need accurate measurement of media spending effectiveness across channels in a privacy-first environment.
- Who founded Measured?
- Measured was founded by Trevor Testwuide.
- Who are Measured's investors?
- Measured's investors include TIMIA Capital, AV8 Ventures, Origin Ventures, Signal Peak Ventures, Silicon Valley Data Capital, Telescope Partners.