Measured
6 known investors
Measured provides media mix modeling that combines incrementality testing and real-world ad data to deliver weekly causal insights for marketing budget optimization. The platform serves marketers and CMOs who need accurate measurement of media spending effectiveness across channels in a privacy-first environment.
Founders & leadership
TT
Trevor TestwuideinCEO, Co-Founder
Investors · 6
Competitors · 7
by search overlap
Marketing Evolution474 shared keywordsMarketing Evolution provides a marketing intelligence platform, called the Substrate, that uses econometric methods to measure marketing performance, incrementality, and person-level insights without cookies or identity graphs. It serves marketing teams seeking to plan, measure, and optimize their marketing investments.
Improvado324 shared keywordsImprovado offers a marketing data platform with partnership programs for technology and solution providers, connecting marketing data sources to BI tools, data warehouses, and visualization platforms. It serves marketers and analytics teams building modern data architecture, working with technology partners and consulting/implementation firms.
Funnel321 shared keywordsFunnel is an AI-native marketing data platform that aggregates, models, and governs marketing data from 600+ sources into a single layer, then adds measurement and reporting on top. It serves marketing and data teams with tools for data collection, marketing measurement (MMM, MTA, incrementality testing), and reporting to BI and visualization tools.
Keen Decision Systems277 shared keywordsKeen is a SaaS platform that helps marketing leaders at Fortune 500 and other companies use data and decision-science algorithms to guide marketing spend decisions and measure their impact on revenue, profitability, and long-term brand value. It serves brand and marketing executives in the marketing technology and analytics category.
Prescient220 shared keywordsPrescient provides a standardized marketing measurement platform for holding companies managing multiple brands, using tailored marketing mix models that enable portfolio-level comparison and budget optimization across brands.
AppsFlyer208 shared keywordsAppsFlyer's Measurement Suite provides marketing attribution, incrementality, revenue, and optimization measurement across mobile, web, CTV, and PC & console channels. It serves marketers who need unified cross-platform visibility into campaign performance and return on ad spend.
Rockerbox205 shared keywordsRockerbox is a marketing measurement and data platform that consolidates spend, performance, and first-party user data across channels to provide unified marketing analysis through multi-touch attribution, marketing mix modeling, and incrementality testing. It serves marketing teams and brands seeking data-driven decision-making for budget allocation and campaign optimization.
Companies competing with Measured for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Measured do?
- Measured provides media mix modeling that combines incrementality testing and real-world ad data to deliver weekly causal insights for marketing budget optimization. The platform serves marketers and CMOs who need accurate measurement of media spending effectiveness across channels in a privacy-first environment.
- Who founded Measured?
- Measured was founded by Trevor Testwuide.
- Who are Measured's investors?
- Measured's investors include TIMIA Capital, AV8 Ventures, Origin Ventures, Signal Peak Ventures, Silicon Valley Data Capital, Telescope Partners.