Fundraising Fox

SalonScale Technology Inc.

4 known investors

salonscale.com

SalonScale offers backbar management software that lets salon owners track the exact cost of products used, manage inventory, and improve profitability. It serves independent stylists, team salon owners, and multi-location salon brands, primarily in North America.

Also known as SalonScale

ConsumerRetail TechSaaSWellness & Fitness

Founders & leadership

AA
Alicia AustinFounder & CEO
AS
Alicia SoulierFounder

Investors · 4

Company profile

researched Aug 2026

SalonScale Technology Inc. develops backbar management software for hair salons. The product calculates the cost of the product used in each color formula in real time, so stylists and owners can see the true product cost behind a service and price accordingly. Core capabilities marketed on the company's site include real-time color costing, waste tracking to reduce overmixing and leftover product, reporting and analytics dashboards covering color usage and profitability trends, and inventory management that automatically updates stock levels as color is mixed and generates reorder forms.

The application is presented in three role-based views: stylists save and reuse formulas and see costs at mixing time; owners monitor backbar usage, costs and profitability; and managers replace manual stock counts with automatic inventory, reorder supplies, and view the color cost attached to an appointment at checkout. Alongside the software, SalonScale promotes a "Parts + Labor" pricing method — separating product cost from labor in service pricing — through free webinars and a masterclass.

Business model

SalonScale sells a software application to salon businesses, with prospects routed through a virtual demo and a lead form that segments them by salon type (school or academy, salon with a team, hybrid salon, commission salon, self-employed) and by stylist count.

Traction

The company states its software is used by more than 8,000 salons. Customer testimonials on its site cite added annual revenue figures per salon ranging from roughly $12,000 to $70,000, and shorter-term results such as $50,000 generated in five and a half months and about $2,000 of color charged back in a month.

Full profile — market position, technology, go-to-market

Market position

Positions itself around salon color-cost transparency and Parts + Labor pricing rather than general salon booking or point-of-sale, addressing owners considering a switch from other salon software.

Technology

A backbar management application that captures the products used in each color formula, converts usage into real-time cost figures, deducts mixed product from inventory automatically, flags waste, and surfaces usage and profitability data through dashboards and order forms.

Go-to-market

Inbound marketing from the company website using a self-serve virtual demo, a booked-call request form, customer success stories from salons such as Filament Hair Inc, Lavish Salon and Elixir Hair Studio, and free educational content including a Parts + Labor 101 masterclass and recurring webinars on salon profitability.

Salon owners and multi-salon owners, salon managers, stylists including self-employed and commission stylists, hybrid and rental salons, and beauty schools or academies.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Salons using the productJan 20258,000 salons

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 9

by search overlap
GlossGenius91 shared keywordsGlossGenius provides employee management software designed for beauty, wellness, and health businesses. The platform handles staff scheduling, payroll, commission tracking, and performance analytics through a single integrated system.
Square71 shared keywordsSquare is a financial services platform that provides point-of-sale systems, payment processing, payroll management, and cash flow tools for small and medium-sized businesses. The platform integrates with hundreds of third-party applications to help merchants manage operations across online and offline channels.
Booksy64 shared keywordsBooksy is a free mobile app for discovering and booking appointments with beauty and wellness service providers such as barbers, hairdressers, massage therapists, and manicurists. The platform eliminates the need for phone calls by enabling instant online booking and appointment management available 24/7.
Boulevard60 shared keywordsBoulevard is a cloud-based appointment scheduling and client management platform for beauty and wellness service businesses including spas, salons, barbershops, and medical spas.
DaySmart54 shared keywordsDaySmart offers industry-specific, cloud-based business management software with tools for booking and scheduling, digital marketing and reputation management, reporting, payment processing, inventory, and payroll. Its products are tailored to particular service industries to help businesses manage operations and grow.
Zenoti46 shared keywordsZenoti provides cloud-based software for managing operations at salons, spas, medspas, and fitness businesses in the beauty and wellness industry. The platform supports over 30,000 businesses worldwide with tools for scheduling, implementation, customer success, and operations.
Phorest45 shared keywordsPhorest provides all-in-one salon software for premium salons, spas, and aesthetic clinics, with tools for online booking, appointment reminders, integrated payments, marketing, and business reporting. The cloud-based platform supports unlimited devices and users, and is used by salon, spa, and clinic professionals to manage operations and grow revenue.
Fresha’s Website42 shared keywordsFresha is a booking platform and business management software for salons, barbershops, medspas, and wellness studios, letting consumers discover and book beauty and self-care appointments while providing businesses with online booking, payments, reminders, and consultation forms. It operates as a marketplace connecting clients with self-care providers across 120+ countries.
MindBody37 shared keywordsMindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.

Companies competing with SalonScale Technology Inc. for the same Google search keywords, organic and paid, via search-intersection analysis.

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does SalonScale Technology Inc. do?
SalonScale is a salon backbar management app that calculates real-time hair color costs, tracks inventory and reports profitability.
Who founded SalonScale Technology Inc.?
SalonScale Technology Inc. was founded by Alicia Austin, Alicia Soulier.
Who are SalonScale Technology Inc.'s investors?
SalonScale Technology Inc.'s investors include Backbone Angels, Co.Labs, Golden Opportunities Fund, Graphite Ventures.