Saleo
Cumming, US · Founded 2021 · Delaware corporation · 73 employees on LinkedIn · 2 known investors
Saleo is an AI-powered demo platform that enables sales teams to create, customize, and deliver live product demonstrations with realistic data injection and autonomous demo capabilities. The platform serves B2B software companies and their sales teams seeking to improve demo efficiency and buyer engagement.
Founders & leadership
Saleo was founded in 2021 by Justin McDonald and Daniel Hellerman.
JM
Justin McDonaldinFounder
DH
Daniel HellermaninFounderDaniel Hellerman is the founder of Saleo, an AI-powered live-demo platform for B2B software sales teams that personalizes product data in real time. He has led product strategy at several high-growth startups and built cross-functional engineering, advertising, design, and growth teams.
DH
DANIEL HELLERMANNamed on SEC filing
Board
JM
BP
Investors · 2
Reported raises · per SEC filings
Form D private placements$13.4M disclosed across 2 rounds · 2022–2023
▶$11.9MraisedOct 2023 · 4 investors · Other TechnologyRule 506(b)
▶$11.9MraisedOct 2023 · 4 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- JOSEPH FLOYDDirector
- DANIEL HELLERMANExecutive Officer, Director
- JUSTIN MCDONALDExecutive Officer, Director
- Offering amount
- $11.9M
- Amount sold
- $11.9M
- First sale
- Sep 2023
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$1.5MraisedMay 2022 · 10 investors · Other TechnologyRule 506(b)
▶$1.5MraisedMay 2022 · 10 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- DANIEL HELLERMANExecutive Officer, Director
- JUSTIN MCDONALDExecutive Officer, Director
- BLAKE PATTONDirector
- Offering amount
- $1.5M
- Amount sold
- $1.5M
- First sale
- May 2022
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 10
by search overlap
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DealHub91 shared keywordsDealHub provides a revenue platform that manages sales engagement touchpoints to improve buyer experience and sales team efficiency.
Cognism88 shared keywordsCognism provides verified, GDPR- and CCPA-compliant B2B contact and company data, including phone-verified mobiles and buyer intent signals, delivered via platform, API, or batch, for sales, marketing, and revenue operations teams. It focuses on the European market and offers data enrichment and Data-as-a-Service for SMB, mid-market, and enterprise B2B teams.
Highspot85 shared keywordsHighspot operates a sales enablement platform that helps go-to-market teams manage sales content, deliver training and coaching, and engage buyers with analytics on what works. Founded in Seattle in 2012, the company serves enterprise revenue teams and has raised venture funding from investors including Iconiq Growth, Madrona, Sapphire Ventures, OpenView, Salesforce Ventures, Tiger Global, and B Capital.
Storylane73 shared keywordsStorylane is a demo automation platform that helps sales and marketing teams build interactive product demos and conversational AI agents across websites, campaigns, and sales calls to qualify and convert buyers throughout the sales cycle.
Consensus71 shared keywordsConsensus is an interactive demo platform that uses AI agents to qualify, educate, and demonstrate products to buyers on demand. It serves go-to-market and revenue teams—sales, presales, and marketing—to shorten sales cycles and scale product demos.
Pipedrive70 shared keywordsPipedrive is a cloud-based customer relationship management (CRM) platform designed for small and medium-sized businesses to manage sales pipelines, track leads, and automate sales processes. The platform provides visual sales funnel management, email marketing integration, customer tracking, and reporting tools to help sales teams close more deals efficiently.
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In the news
Frequently asked questions
- What does Saleo do?
- Saleo is an AI-powered demo platform that enables sales teams to create, customize, and deliver live product demonstrations with realistic data injection and autonomous demo capabilities. The platform serves B2B software companies and their sales teams seeking to improve demo efficiency and buyer engagement.
- Who founded Saleo?
- Saleo was founded by Justin McDonald, Daniel Hellerman in 2021.
- Who are Saleo's investors?
- Saleo's investors include Tech Square Ventures, Emergence Capital.
- How much funding has Saleo raised?
- Saleo has disclosed $13.4M raised across 2 rounds.
- Where is Saleo headquartered?
- Saleo is headquartered in Cumming, US.