Saleo
Cumming, US · Founded 2021 · Delaware corporation · 73 employees on LinkedIn · 2 known investors
Find your way into Saleo
14 people in our graph share verified history with the Saleo team — schools, employers, funds. One of them is your warm intro.
Scott Lopanounlockedknows Justin McDonald · together at Saleo (overlapped)
knows the team · via Saleo
×5knows the team · via SevOne Inc
×4knows the team · via Consensus
knows the team · via SAI Global
Saleo is an AI-powered demo platform that enables sales teams to create, customize, and deliver live product demonstrations with realistic data injection and autonomous demo capabilities. The platform serves B2B software companies and their sales teams seeking to improve demo efficiency and buyer engagement.
Founders & leadership
Saleo was founded in 2021 by Justin McDonald and Daniel Hellerman.
JM
Justin McDonaldinCo-Founder and CEOHe has over 20 years of experience in SaaS and is a two-time founder with one prior exit, with expertise in go-to-market strategy, product, and sales leadership.
DH
Daniel Hellermanin𝕏Co-Founder and CPODaniel Hellerman is the founder of Saleo, an AI-powered live-demo platform for B2B software sales teams that personalizes product data in real time. He has led product strategy at several high-growth startups and built cross-functional engineering, advertising, design, and growth teams.
Board
JM
BP
Investors · 2
Reported raises · per SEC filings
Form D private placements$13.4M disclosed across 2 rounds · 2022–2023
▶$11.9MraisedOct 2023 · 4 investors · Other TechnologyRule 506(b)
▶$11.9MraisedOct 2023 · 4 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- JOSEPH FLOYDDirector
- DANIEL HELLERMANExecutive Officer, Director
- JUSTIN MCDONALDExecutive Officer, Director
- Offering amount
- $11.9M
- Amount sold
- $11.9M
- First sale
- Sep 2023
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$1.5MraisedMay 2022 · 10 investors · Other TechnologyRule 506(b)
▶$1.5MraisedMay 2022 · 10 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- DANIEL HELLERMANExecutive Officer, Director
- JUSTIN MCDONALDExecutive Officer, Director
- BLAKE PATTONDirector
- Offering amount
- $1.5M
- Amount sold
- $1.5M
- First sale
- May 2022
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 10
by search overlap
Walnut107 shared keywordsWalnut provides interactive, personalized product demo software for SaaS sales teams, enabling prospects to experience products across websites, email, and live presentations rather than generic, buggy demos.
Atlassian106 shared keywordsAtlassian offers a teamwork platform combining project planning, knowledge management, and AI orchestration tools for teams and their AI agents. Its products help organizations plan, execute, and deliver work at scale.
Close98 shared keywordsClose is a CRM platform that provides sales software for businesses, emphasizing communication features and automated data entry to improve sales representative productivity.
Zendesk97 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
DealHub91 shared keywordsDealHub provides a revenue platform that manages sales engagement touchpoints to improve buyer experience and sales team efficiency.
Cognism88 shared keywordsCognism is a B2B sales intelligence platform that provides accurate, compliance-focused contact and company data for revenue and go-to-market teams. It focuses on serving sales teams selling into and across EMEA and European markets, with additional presence in the US.
Highspot85 shared keywordsHighspot operates a sales enablement platform that helps go-to-market teams manage sales content, deliver training and coaching, and engage buyers with analytics on what works. Founded in Seattle in 2012, the company serves enterprise revenue teams and has raised venture funding from investors including Iconiq Growth, Madrona, Sapphire Ventures, OpenView, Salesforce Ventures, Tiger Global, and B Capital.
Storylane73 shared keywordsStorylane is a demo automation platform that helps sales and marketing teams build interactive product demos and conversational AI agents across websites, campaigns, and sales calls to qualify and convert buyers throughout the sales cycle.
Consensus71 shared keywordsConsensus offers an AI-powered demo automation platform that enables self-serve, personalized product discovery sessions for sales teams. The platform captures prospect engagement data and buying intent signals while providing the interactive experience B2B buyers prefer.
Pipedrive70 shared keywordsPipedrive is a cloud-based customer relationship management (CRM) platform designed for small and medium-sized businesses to manage sales pipelines, track leads, and automate sales processes. The platform provides visual sales funnel management, email marketing integration, customer tracking, and reporting tools to help sales teams close more deals efficiently.
Companies competing with Saleo for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Saleo do?
- Saleo is an AI-powered demo platform that enables sales teams to create, customize, and deliver live product demonstrations with realistic data injection and autonomous demo capabilities. The platform serves B2B software companies and their sales teams seeking to improve demo efficiency and buyer engagement.
- Who founded Saleo?
- Saleo was founded by Justin McDonald, Daniel Hellerman in 2021.
- Who are Saleo's investors?
- Saleo's investors include Tech Square Ventures, Emergence Capital.
- How much funding has Saleo raised?
- Saleo has disclosed $13.4M raised across 2 rounds.
- Where is Saleo headquartered?
- Saleo is headquartered in Cumming, US.