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Saleo
Cumming, US · Founded 2021 · Delaware corporation · 73 employees on LinkedIn · 3 known investors
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Saleo is an AI-powered demo platform that enables sales teams to create, customize, and deliver live product demonstrations with realistic data injection and autonomous demo capabilities. The platform serves B2B software companies and their sales teams seeking to improve demo efficiency and buyer engagement.
Founders & leadership
Saleo was founded in 2021 by Justin McDonald and Daniel Hellerman.
JM
Justin McDonaldFounderHe has over 20 years of experience in SaaS and is a two-time founder with one prior exit, with expertise in go-to-market strategy, product, and sales leadership.
DH
Daniel HellermanFounderDaniel Hellerman is the founder of Saleo, an AI-powered live-demo platform for B2B software sales teams that personalizes product data in real time. He has led product strategy at several high-growth startups and built cross-functional engineering, advertising, design, and growth teams.
Board
JM
JUSTIN MCDONALDBoard directorInvestor at Tech Square Ventures
BP
Investors · 3
Emergence Capital Partnerslisted by Emergence Capital PartnersSan Francisco · $500K – $10M
How we know: Emergence Capital Partners's portfolio page · saleo.io · open dataset · 5k.vc investor directory · Not right? Tell us
Tech Square Ventureslisted by Tech Square VenturesAtlanta · $500K – $3M
How we know: Tech Square Ventures's portfolio page · a partner's Signal profile · funding news · saleo.io · open dataset · 5k.vc investor directory · Not right? Tell us
Hyde Park Venture PartnersreportedChicago · $500K – $3M
How we know: a partner's Signal profile · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$13.4M disclosed across 2 rounds · 2022–2023
▶$11.9MraisedOct 2023 · 4 investors · Other TechnologyRule 506(b)
▶$11.9MraisedOct 2023 · 4 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- JOSEPH FLOYDDirector
- DANIEL HELLERMANExecutive Officer, Director
- JUSTIN MCDONALDExecutive Officer, Director
- Offering amount
- $11.9M
- Amount sold
- $11.9M
- First sale
- Sep 2023
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$1.5MraisedMay 2022 · 10 investors · Other TechnologyRule 506(b)
▶$1.5MraisedMay 2022 · 10 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- DANIEL HELLERMANExecutive Officer, Director
- JUSTIN MCDONALDExecutive Officer, Director
- BLAKE PATTONDirector
- Offering amount
- $1.5M
- Amount sold
- $1.5M
- First sale
- May 2022
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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In the news
Frequently asked questions
- What does Saleo do?
- Saleo is an AI-powered demo platform that enables sales teams to create, customize, and deliver live product demonstrations with realistic data injection and autonomous demo capabilities. The platform serves B2B software companies and their sales teams seeking to improve demo efficiency and buyer engagement.
- Who founded Saleo?
- Saleo was founded by Justin McDonald, Daniel Hellerman in 2021.
- Who are Saleo's investors?
- Saleo's investors include Emergence Capital Partners, Tech Square Ventures, Hyde Park Venture Partners.
- How much funding has Saleo raised?
- Saleo has disclosed $13.4M raised across 2 rounds.
- Where is Saleo headquartered?
- Saleo is headquartered in Cumming, US.