Roofstock

Roofstock is a residential real estate investment platform focused on single-family rental (SFR) and build-to-rent (BTR) portfolios. It provides investors with a single environment covering acquisition, property and asset management, portfolio analytics and disposition, targeting both individual owners of a first rental home and institutions operating at scale. The company's own materials cite roughly 400,000 users, 50 markets (70+ markets on its institutional page), more than 20,000 homes under management and $10 billion in cumulative transaction volume.

The platform is organized around several brands: Mynd for full-service property management, Stessa for landlord portfolio-management software, and RentPrep for FCRA-certified tenant screening. For institutional clients Roofstock offers technology-driven underwriting backed by proprietary market data, operations built for scattered-site SFR and BTR communities rather than multifamily, asset-level and portfolio-level reporting, and disposition execution ranging from single assets to full portfolio exits. Cited client outcomes include a Charlotte BTR community turnaround with 25% NOI improvement in six months, a brokered exit of a roughly 1,700-home portfolio across 13 markets, and absorption of an approximately 1,800-home stabilized portfolio with a 75% delinquency reduction, 12.6% NOI growth and 95% occupancy.

At the time of its 2022 Series E, Roofstock described the SFR sector as a $4 trillion fragmented market, reported nearly 15,000 homes under management and nearly $5 billion in lifetime transaction volume, and outlined plans for real estate tokenization (through the Cypher Accelerator at the Wharton School's Stevens Center for Innovation in Finance), an internal incubator called Roofstock Labs, and further M&A.

Founding story

Following the 2008 financial crisis, Doug Brien and Gary Beasley built Waypoint Homes, helping establish single-family rental as an institutional asset class and taking the business public on the NYSE in 2014. Beasley then co-founded Roofstock to modernize how investors buy rental properties, while Brien co-founded Mynd to modernize property management; the two businesses merged in 2024. Gregor Watson is also identified as a Roofstock co-founder and served as Chairman. Forbes states the company was founded in 2015.

Business model

Roofstock operates a services-and-software platform spanning the single-family rental investment lifecycle: acquisitions, property and asset management (under the Mynd brand), portfolio management software for individual landlords (Stessa), tenant screening (RentPrep), and dispositions of single assets or whole portfolios. It serves both retail investors and institutions, and in the institutional segment positions itself as an operating partner whose incentives are tied to portfolio outcomes rather than simply retaining assets under management. Historically the company also ran Roofstock One, which allowed accredited investors to buy into diversified portfolios of professionally managed SFR homes for as little as $5,000, and operated a portfolio trading business and an Investment Services offering that acquires bespoke portfolios on behalf of institutional clients.

Sources do not detail specific pricing. Revenue-generating activities described include transaction facilitation and brokerage for individual and portfolio sales, property and asset management services, landlord software (Stessa), tenant screening (RentPrep), investment services that acquire portfolios on behalf of institutional clients, and, historically, the Roofstock One accredited-investor product with a $5,000 minimum. The company reported revenues nearly tripling year-over-year as of March 2022.

Traction

Company-reported figures: about 400,000 users/investors, 50–70+ markets, more than 20,000 homes under management, $10 billion in cumulative transaction volume and 800 employees. As of March 2022 it reported nearly $5 billion in lifetime transaction volume (more than half in the prior 12 months), nearly 15,000 homes under management, over $1 billion of 2021 portfolio trading volume and over $1.2 billion of homes purchased for institutional clients in 2021, with revenues nearly tripling year-over-year.

Latest developments

Recent items disclosed by the company include the October 2024 sale of nearly 1,700 single-family rental properties, the May 2025 launch of a short-term rental management division with an investment in Casago, recognition as a Property Management Company of the Year finalist (December 2025) and inclusion in a '100 Most Innovative Real Estate Companies' list, and a January 2026 launch by Stessa of best-rate-guaranteed DSCR loan quotes through a partnership with LendingOne. A February 2026 press item features co-founder Gary Beasley discussing policy, capital and the future of single-family rentals.