Repeat

Repeat is a lifecycle and retention marketing platform for ecommerce and consumer packaged goods brands. It connects to a merchant's Shopify store, ingests historical and incoming orders, and analyzes them both at the store level (to identify catalog-wide trends such as reorder intervals) and at the customer level (to model individual purchasing behavior). From that analysis it identifies "Moments" — periods in a customer journey that represent an opportunity to influence a purchase decision. The featured Moments are Replenishment (a customer is likely running low on a product they previously bought), Cross-sell (ready to try a new product from a brand they have purchased from), Subscription Upsell (ready to convert from one-time purchasing to a recurring subscription), and About to Lapse (at risk of not returning).

Rather than acting as a standalone messaging channel, Repeat emits events and profile enrichments into the email and SMS tools a brand already uses. Named integrations are Klaviyo, Attentive, Postscript and PostPilot (direct mail). Documented events include Due To Replenish, Late Due To Replenish, 2nd Order Early Discovery and About to Lapse, each carrying additional data usable for message personalization. With the Klaviyo integration, Repeat also writes profile properties that can be used for segmentation and personalization. A second product component is the Repeat Cart, a personalized reordering cart pre-populated from a customer's purchase history and divided into "Due to Reorder," "Previously Purchased" and "You Might Also Like" sections; a Featured Product Cart variant is also documented.

On top of Moments and tools, Repeat packages "Plays" — pre-built flows, reusable email content blocks and direct mail campaigns such as a replenishment reminder flow, cross-sell of predicted products, subscription-upsell post-purchase messages and a lapse prevention flow. Merchants administer the product through a Shopify app that houses settings, integrations, product configuration, analytics and retention insights.

Founding story

According to Built In Los Angeles, the concept for Repeat originated with co-founders Kim Stiefel and Sarah Wissel after they launched their own direct-to-consumer apparel brand, UNDR. They found it difficult to get customers to commit to ongoing purchases, observing that shoppers disliked the reordering experience while fixed-schedule subscriptions were also unsatisfying. Instead of requiring a subscription, they tested personalized reminders timed to a data-derived reorder window for their own brand, then pivoted the startup to offer the capability to any ecommerce CPG company.

Business model

Repeat sells software-as-a-service to consumer brands. The product is distributed as a Shopify app that connects to a merchant's store and to their existing messaging vendors, and prospective customers are directed to book a demo or sign up through the company's website. Support is provided by email and in-app live chat, alongside a documentation site and knowledge base.

Software subscription sold to merchants; the site advertises pricing and a get-started path, though specific pricing terms are not stated.

Traction

Customer testimonials on the company site cite a 10% increase in 90-day repeat orders at Dr. Squatch, a 6.9x increase in revenue per session at Olipop, and 8.9x ROI through automated flows at Beekman 1802. Built In Los Angeles listed 26 employees and more than 150 CPG brands using the product.

Latest developments

The company's website states that Repeat is now a Stamped product, while continuing to market Moments, Plays, the Repeat Cart and integrations with Klaviyo, Postscript, Attentive and PostPilot.