Reforged Labs
YC W22San Francisco, US · Founded 2021 · 19 employees · Hiring · 2 known investors
Reforged Labs provides AI-powered solutions for user acquisition and creative experimentation for mobile apps and games. The company helps digital product teams discover effective growth strategies and accelerate development cycles.
Also known as Nook
AdTechAI & Machine LearningEnterprise SoftwareGamingMarketing TechArtificial IntelligenceB2BMarketingAdvertisingVietnamSoutheast AsiaPartly Remote
Founders & leadership· Y Combinator alumni (W22)
Reforged Labs was founded in 2021 by Robert Huynh and Oscar Xing Luo.
RH
Robert HuynhinCo-Founder & CEO2023–2026He previously worked at X Development (Google's moonshot lab), Google, and Microsoft, and earned an MBA from Harvard Business School.
OX
Oscar Xing LuoCofounder
Investors · 2
Funding
SEC filings, press & company announcements- Undisclosed amountSeedAug 2024Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 6
by search overlapSteam35 shared keywordsSteam is a digital distribution platform for purchasing, downloading, and playing PC video games, operated by Valve. It serves gamers worldwide and offers a client application with multi-language support.
Itch21 shared keywordsitch.io is an online platform for finding, sharing, buying, and selling indie games, hosting storefronts, game jams, and creator tools like the butler upload utility. It serves independent game developers and players, with features such as configurable platform fees and creator events.
Steamcommunity16 shared keywordsSteam Community is the online hub and social platform for Steam, the PC gaming distribution service operated by Valve, where players discuss games, share content, and connect with other users.
Twitch9 shared keywordsAmazon-owned live-streaming platform for video games, esports, music, creative and IRL content, spun off from Justin.tv in 2011.
Regroup Nation8 shared keywordsRegroup Nation is a personal-development resource offering a book, podcast and guidance on overcoming setbacks and staying motivated.
SoundCloud7 shared keywordsAudio distribution and music-sharing platform for artists and creators.
Companies competing with Reforged Labs for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Reforged Labs do?
- Reforged Labs provides AI-powered solutions for user acquisition and creative experimentation for mobile apps and games. The company helps digital product teams discover effective growth strategies and accelerate development cycles.
- Who founded Reforged Labs?
- Reforged Labs was founded by Robert Huynh, Oscar Xing Luo in 2021.
- Who are Reforged Labs's investors?
- Reforged Labs's investors include Y Combinator, DCM Ventures.
- Where is Reforged Labs headquartered?
- Reforged Labs is headquartered in San Francisco, US.


