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Reforged Labs

YC W22

San Francisco, US · Founded 2021 · 19 employees · Hiring · 6 known investors

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Reforged Labs provides AI-powered solutions for user acquisition and creative experimentation for mobile apps and games. The company helps digital product teams discover effective growth strategies and accelerate development cycles.

Also known as Nook

AdTechAI & Machine LearningEnterprise SoftwareGamingMarketing TechArtificial IntelligenceB2BMarketingAdvertisingVietnamSoutheast AsiaPartly Remote

Founders & leadership· Y Combinator alumni (W22)

Reforged Labs was founded in 2021 by Robert Huynh and Oscar Xing Luo.

RHRobert Huynh
Robert HuynhCo-Founder & CEO2023–2026He previously worked at X Development (Google's moonshot lab), Google, and Microsoft, and earned an MBA from Harvard Business School.
OXOscar Xing Luo
Oscar Xing LuoCTO
LW
Lee WangCOO
DW
Derek WongCPO
NR
Nathaniel Ricca
PH
Phuong HuynhHead of AI Operationsformer
DT
Duy TrieuTech Leadformer
DC
Dao CaoHRBPformer
CL
Carol Lu-VernooijCMOformer

Investors · 6

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

Asymmetry VenturesreportedRichmond · $125K – $500K

How we know: Y Combinator's founder network · Not right? Tell us

D Global VenturesreportedHillsborough

How we know: Y Combinator's founder network · Not right? Tell us

DCM VenturesreportedMenlo Park · $250K – $15M

How we know: a partner's Signal profile · funding news · Y Combinator's founder network · Not right? Tell us

Goodwater CapitalreportedBurlingame · $5M – $50M

How we know: Y Combinator's founder network · Not right? Tell us

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Images

Reforged Labs photo

Related companies · 10

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1stCollab1stCollab is an influencer marketing platform that connects creators with brand partnership opportunities. The platform handles campaign matching, contract management, and payment processing for creators and agencies seeking sponsorship deals.
TwitchAmazon-owned live-streaming platform for video games, esports, music, creative and IRL content, spun off from Justin.tv in 2011.
Tell if AITell If AI builds autonomous content systems for brands, leveraging deep learning and multimodal AI technologies.
KickstarterRegroup Nation is a personal-development resource offering a book, podcast and guidance on overcoming setbacks and staying motivated.
GooseworksGooseworks provides AI-powered growth tools for developers and teams, offering 200+ skills and APIs that integrate with AI agents like Claude Code to automate prospecting, content creation, and ad campaigns. The company also offers Goose Ads, a product for creating and optimizing video and static advertisements using AI templates and an autonomous AI coworker for managing Meta ad campaigns.

Companies working in the same space as Reforged Labs.

Legal entities · 1

corporate structure
Reforged Labs Pte. Ltd.

In the news

Reforged Labs Raises $3.9M in Seed Fundingfinsmes.com · Aug 2024Reforged Labs Raises $3.9 Millionreforgedlabs.com · Aug 2024Reforged Labs - Generate and optimize video ad campaignsycombinator.com · Mar 2024

Frequently asked questions

What does Reforged Labs do?
Reforged Labs provides AI-powered solutions for user acquisition and creative experimentation for mobile apps and games. The company helps digital product teams discover effective growth strategies and accelerate development cycles.
Who founded Reforged Labs?
Reforged Labs was founded by Robert Huynh, Oscar Xing Luo in 2021.
Who are Reforged Labs's investors?
Reforged Labs's investors include Phoenix Fund, Y Combinator, Asymmetry Ventures, D Global Ventures, DCM Ventures, Goodwater Capital.
Where is Reforged Labs headquartered?
Reforged Labs is headquartered in San Francisco, US.