Lapis
YC F25San Francisco, US · Founded 2025 · 5 employees · 4 known investors
Lapis is an AI-powered platform that automates the creation, launch, and optimization of paid advertising campaigns across channels including ChatGPT, Google, Meta, LinkedIn, TikTok, and Reddit. It serves growth teams by generating on-brand ad creative, landing pages, and performance-driven campaign variations while learning from results to improve campaigns over time.
AdTechAI & Machine LearningEnterprise SoftwareMarketing TechArtificial IntelligenceB2BMarketingAdvertisingAIUnited States of AmericaAmerica / Canada
Founders & leadership· Y Combinator alumni (F25)
Lapis was founded in 2025 by Varunram Ganesh and Sai Surbehera.
VG
Varunram Ganeshin𝕏FounderHe previously served as head of growth at Warp, where he established the sales and marketing organization. He has engineering background and conducted technical research on bitcoin at MIT Media Lab.
SS
Sai Surbeherain𝕏Co-FounderSai Surbehera serves as CTO at Lapis. He previously worked as a machine learning engineer at Walmart Tech, where he developed search algorithms for the Walmart Search platform.
Investors · 4
The YC application· Fall 2025 batch
Lapis Launch YC
Lapis Labs
Competitors · 8
by search overlap
Creatify AI100 shared keywordsCreatify builds an AI system that generates, tests, and optimizes advertising creative automatically at scale across channels and audiences. The platform targets marketers and companies seeking to automate creative production and performance optimization for digital advertising campaigns.
The Brief94 shared keywordsThe Brief (formerly Creatopy) is an AI ad creation platform that generates, adapts, publishes, and optimizes advertising creatives using brand-trained AI, with direct ad serving across 40+ ad networks. It targets marketing and creative teams, offering an editor, AI agents, and multi-format/localization tools for managing the full campaign lifecycle.
Canva91 shared keywordsDesign platform; Blackbird invested when it was just an idea and in every round since.
Invideo AI86 shared keywordsinvideo is an AI video platform that enables creative professionals to generate, edit, and collaborate on video content using AI agents that maintain context and consistency across projects without requiring constant user intervention.
CopyAI69 shared keywordsCopy.ai offers a go-to-market (GTM) AI platform that unifies sales, marketing, and customer success teams by integrating tools, consolidating data, and automating repetitive tasks and workflows. It targets organizations aiming to optimize their revenue operations, reduce customer acquisition costs, and grow more efficiently.
Recraft68 shared keywordsRecraft is an AI-powered image generation and editing tool designed for professional designers, illustrators, and marketers to create and iterate on original images, vector art, illustrations, icons, and 3D graphics. The platform emphasizes precise text rendering, consistent brand styling, and graphic design generation capabilities for creative professionals.
Wondercraft67 shared keywordsWondercraft provides an AI-powered platform that enables content creators to produce audio content such as podcasts, audiobooks, and ads by typing, with support for multiple languages and AI-generated voices. The platform is designed for storytellers, marketers, and content creators worldwide who need affordable, professional-quality audio production without technical expertise or specialized equipment.
HeyGen65 shared keywordsHeyGen is an AI video generation and dubbing platform that allows users to create and localize videos by writing scripts and selecting AI-generated voices, eliminating the need for cameras, actors, and traditional production resources. The platform serves businesses and content creators seeking to produce high-quality multilingual video content at scale.
Companies competing with Lapis for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Lapis do?
- Lapis is an AI-powered platform that automates the creation, launch, and optimization of paid advertising campaigns across channels including ChatGPT, Google, Meta, LinkedIn, TikTok, and Reddit. It serves growth teams by generating on-brand ad creative, landing pages, and performance-driven campaign variations while learning from results to improve campaigns over time.
- Who founded Lapis?
- Lapis was founded by Varunram Ganesh, Sai Surbehera in 2025.
- Who are Lapis's investors?
- Lapis's investors include MyAsiaVC, Strategxy Ventures LLC, Transpose Platform Management, Y Combinator.
- Where is Lapis headquartered?
- Lapis is headquartered in San Francisco, US.