/Companies

Quantum Metric

Unicorn · $1B

Monument, US · Founded 2015 · Delaware corporation · 466 employees on LinkedIn · 5 known investors

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Quantum Metric provides real-time monitoring, anomaly detection, and root cause analysis for digital experiences across web, mobile, and kiosk platforms. The platform serves technology and development teams seeking to identify and resolve production issues proactively.

Also known as Quantum Metric, Inc.

Founders & leadership

Quantum Metric was founded in 2015 by Mario Ciabarra.

MCMario Ciabarra
Mario CiabarraCEO | FounderMario Ciabarra founded Quantum Metric in 2015 and serves as its CEO; the platform provides real-time monitoring and analytics for digital experiences. His earlier ventures include DevStream (acquired by Compuware in 2003), Intelliborn, and Rock Your Phone, where he contributed early iOS applications including WiFi hotspot and notification features. He holds a degree from Penn State University.
JCJaimie Ciabarra
Jaimie CiabarraCFO2014–2020

Investors · 5

Funding

SEC filings, press & company announcements

$226.5M disclosed across 3 of 5 rounds · 2017–2021

▶$25.5MraisedSep 2018 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Glenn TrattnerExecutive Officer
  • Mario CiabarraExecutive Officer, Director
  • Lonne JaffeDirector
  • Jaimie CiabarraExecutive Officer
Offering amount
$26M
Amount sold
$25.5M
First sale
Sep 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1MraisedSep 2017 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Mario CiabarraExecutive Officer, Director
  • Jaimie CiabarraExecutive Officer
Amount sold
$1M
First sale
Aug 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Valuation · disclosed

Disclosed events
$1Bvaluation at Series BJan 2021
filing ↗

Source: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.

Company profile

researched Aug 2026

Quantum Metric operates a digital analytics platform for enterprises that captures first-party customer experience data across web and mobile channels, including behavioral, friction, and technical signals, without sampling or manual tagging. The platform combines digital analytics, product analytics, experience analytics, journey analytics, and web analytics in a single product, with capabilities that include session replay, autocapture, user and mobile app analytics, journeys, interaction heatmaps, monitoring and alerts, opportunity analysis, data activation and enrichment, and page performance measurement. The stated workflow moves from data capture to insight — connecting behavior, technical signals, and business impact to explain what changed and why — to action, via prioritization, real-time alerts, and shared views of the customer across teams.

The company coined and built its early positioning around "Continuous Product Design," a methodology that uses real-time customer data to build and rapidly iterate digital products, giving business and technical teams a single, automatically quantified version of truth from the customer's perspective. More recently the company has centered its messaging on Felix Agentic, described as an autonomous digital experience analyst that runs continuously in the background rather than as a chatbot layered on dashboards, surfacing what changed, why, and the business impact in real time, with reasoning the company describes as transparent and adaptive to a customer's KPIs, journeys, and priorities. Felix AI is also embedded across the core platform for instant answers and automated actions.

Quantum Metric positions itself in the digital experience monitoring and product analytics categories rather than as a traditional analytics reporting tool, emphasizing quantification of the revenue impact of digital friction. It publishes benchmark and buyer-guide research across retail, financial services, travel and hospitality, telco, gaming, and healthcare.

Founding story

Quantum Metric was founded in 2015 in Colorado Springs by Mario Ciabarra, who became Founder and CEO after three prior ventures, and David Wang, who serves as Chief Architect. Ciabarra identified that large enterprises held extensive customer data yet acted on it slowly, producing "digital friction" from bugs, confusing design, and broken processes; the pairing combined his commercial experience with Wang's engineering expertise, and the founders framed their approach as Continuous Product Design, in which teams iterate continuously on quantified customer feedback rather than periodic reporting.

Business model

Quantum Metric sells a SaaS digital analytics platform to enterprises, positioning it as an all-in-one replacement for multiple point analytics tools and integrating with customers' martech, APM, CDP, VoC, and service platforms through an ecosystem partner program.

Subscription software (SaaS) sold to enterprise organizations.

Traction

The company reports 8 billion sessions per month and coverage of 50% of worldwide internet users; by the close of 2020 it reported 1 billion unique monthly visitors, roughly 20% of the world's internet users. Customer-reported outcomes cited by the company include a 90% reduction in time to resolution, a 40% increase in online sales, and a 58% increase in app store rating, and lululemon's chief digital officer attributes a multi-tens-of-millions-of-dollars revenue impact to reduced checkout errors. Third-party review listings show ratings of 4.6 (276 reviews), 4.6 (85 reviews), and 4.5 (255 reviews) as of July 2026.

Latest developments

Quantum Metric launched Felix Agentic, described as an autonomous digital experience analyst, in March 2026, and announced an update to the product in July 2026. In April 2026 it was named Most Valuable Pioneer in the QKS AI Maturity Matrix for Product Analytics Software, 2026. In May 2026 it published research on how AI affects customer loyalty and abandonment when digital experiences fail, and it has released a 2026 AI Experience Benchmark and guidance on preparing data and experiences for AI-driven traffic.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Positioned as a digital experience analytics and product analytics vendor for large enterprises; the company reports 8 billion sessions monitored each month and reach across 50% of worldwide internet users, and cites recognition including the 2025 Forrester Wave, a Digital Experience Analytics Platforms matrix, and designation as Most Valuable Pioneer in the QKS AI Maturity Matrix for Product Analytics Software, 2026. Earlier recognition included Deloitte's Technology Fast 500 (2020), rank 124 on the 2020 Inc. 5000, and 2019 recognition from Deloitte, CNBC Upstart 100, Gartner Cool Vendor, and EY Entrepreneur of the Year.

The company differentiates on complete, unsampled first-party data capture without manual tagging; on quantifying the business and revenue impact of digital friction rather than only reporting behavioral metrics; on consolidating multiple analytics categories in one platform; and on an agentic analysis layer that operates autonomously with transparent reasoning rather than as a dashboard chatbot.

Technology

Autocapture and precision eventing collect complete, unsampled first-party interaction data across web and mobile in real time; the platform layers session replay, heatmaps, journey and funnel analysis, anomaly detection and alerting, and page performance monitoring on top of that data. Felix AI and the Felix Agentic layer analyze behavioral, technical, and business signals continuously to identify changes, causes, and quantified business impact.

Go-to-market

Enterprise direct sales supported by demo requests, live and self-serve product tours, an interactive demo center, published customer stories, benchmark reports and other content resources, technology ecosystem integrations, and a user conference (Quantum LEAP).

Large enterprises across retail, financial services, travel and hospitality, telecommunications, gaming, healthcare, airlines, and insurance; buyers span digital product and UX, IT and engineering, customer support and voice-of-customer, and marketing and merchandising teams. Named customers include United Airlines, lululemon, and 3M.

Geography

Headquartered in Colorado Springs, Colorado, United States, serving enterprise customers described as globally established.

History

Founded in 2015, the company built its market position around the Continuous Product Design category and grew through enterprise adoption, raising a $25 million Series A in 2018 and establishing a $25 million debt facility in 2020. In January 2021 it raised a $200 million Series B led by Insight Partners at a valuation above $1 billion, becoming one of the first technology unicorns of that year, with proceeds earmarked for platform features and functionality and for product and support teams. The company subsequently expanded into agentic analytics, launching Felix Agentic in March 2026 and issuing an update to the product in July 2026, and now presents Felix Agentic as the centerpiece of its platform.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
HeadcountAug 2026466
Inc. 5000 rankJan 2020124
Sessions monitored per monthJan 20268,000,000,000 sessions/month
Share of world's internet usersDec 2020~20%
Share of worldwide internet users reachedJan 202650%
Third-party review ratingJul 20264.5
Unique monthly visitorsDec 20201,000,000,000 visitors/month

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Founder mafia

2 people who came through Quantum Metric went on to found or lead other companies.

Related companies · 10

AmplitudeAmplitude provides an AI analytics platform that helps companies understand customer behavior and make data-driven product decisions. The platform serves product and engineering teams across enterprises looking to optimize user experience and digital innovation.
ContentsquareContentsquare offers a digital experience analytics platform that uses AI to help teams understand customer behavior across websites and apps through heatmaps, zoning analysis, journey mapping, and session insights. It serves marketing, analytics, and e-commerce teams looking to improve engagement, conversion, and retention.
FullStoryFullstory captures real user behavior across digital products to power behavioral analytics and AI-driven insights. Its platform helps teams understand user struggles and improve digital experiences using real-time behavioral intelligence.
OptimizelyOptimizely develops an AI-powered marketing operating system used by over 10,000 businesses to manage campaigns and conduct experiments. The platform serves marketing teams across enterprises globally.
SplunkSplunk offers a unified platform for security and observability that ingests and analyzes large-scale data across hybrid cloud environments. Its tools support security operations centers with analytics and automated response, and help teams monitor application and infrastructure performance.
UxcamUXCam provides mobile app analytics and session replay that automatically detects crashed sessions and integrates with crash log tools like Firebase Crashlytics. It helps product and analytics teams identify user struggles, troubleshoot issues, and understand app engagement.
GlassboxGlassbox provides a digital experience intelligence platform that automatically captures interactions from websites and mobile apps to analyze user behavior, performance, and session data. It serves enterprises including large banks, offering data masking and privacy controls with cloud or on-premises deployment.
HeapHeap provides analytics and data collection tools for growth marketers to optimize digital experiences, track user acquisition channels, measure engagement, and personalize messaging across the conversion funnel.
QualtricsQualtrics is an experience management platform that lets organizations collect, analyze, and manage survey, ticket, and contact data with built-in security and compliance controls. It offers features such as sensitive data redaction, GDPR erasure handling, single sign-on and multi-factor authentication, project approval workflows, and admin reporting for enterprise customers.
UserpilotUserpilot is a no-code product growth platform that lets product, UX, and customer success teams create in-app experiences, track product usage and feature adoption, run session replays, and collect user feedback. It serves SaaS companies and enterprises pursuing product-led growth.

Companies working in the same space as Quantum Metric.

Timeline · 8

launches, deals, and filings
Jul 2026
Quantum Metric updates Felix Agentic

source ↗

Apr 2026
Named Most Valuable Pioneer in the QKS AI Maturity Matrix: Product Analytics Software, 2026

source ↗

Mar 2026
Launch of Felix Agentic, an autonomous digital experience analyst

source ↗

Feb 2021
Quantum LEAP user conference held February 3-4, 2021

source ↗

Jan 2021
Quantum Metric raises $200M Series B led by Insight Partners at a valuation above $1 billion

Series B financing of $200 million led by Insight Partners at a valuation exceeding $1 billion, to fund platform features and functionality and expand product and support teams around Continuous Product Design.

$200M source ↗

Jan 2020
Named to Deloitte Technology Fast 500 and ranked 124 on the Inc. 5000

source ↗

Jan 2020
$25 million debt facility established

The company established a $25 million debt facility in 2020, preceding its Series B.

$25M source ↗

Jan 2019
Recognition from Deloitte Top 100 fastest growing companies, CNBC Upstart 100, Gartner Cool Vendor and EY Entrepreneur of the Year

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
Quantum MetricDelaware

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Quantum Metric do?
Quantum Metric is an enterprise digital analytics platform that captures customer experience data and explains why behavior changes.
Who founded Quantum Metric?
Quantum Metric was founded by Mario Ciabarra in 2015.
Who are Quantum Metric's investors?
Quantum Metric's investors include IAGi Ventures, Insight Partners, JC2 Ventures, NextGen Venture Partners, Uncorrelated Ventures.
How much funding has Quantum Metric raised?
Quantum Metric has disclosed $226.5M raised across 3 of its 5 known rounds.
Where is Quantum Metric headquartered?
Quantum Metric is headquartered in Monument, US.