Heap

Heap is a digital insights and product analytics platform that automatically captures user interactions with a company's website or application. A single snippet installed on a site or app captures clicks, pageviews, form submissions and change events across platforms without requiring engineering work to tag individual events, producing a dataset the company describes as governed and organized for analysis [0][1][4]. On top of that dataset, Heap layers analysis tooling including charts, dashboards, segments and funnel analyses, plus data-science-driven features marketed as Heap Illuminate, which surface friction points, alternate user paths, effort required to complete flows, and events correlated with conversion and retention [0][1][5][6].

The product also includes integrated session replay for qualitative context on individual user sessions, Heap Connect for joining Heap data with a customer's warehouse or data lake, Sense AI (including a Sense Chat conversational interface) for guided analysis, and Conversational Intelligence, which brings AI-analyzed phone, chat and email interactions into Heap [0][1][3]. Heap advertises over 100 integrations with other tools in the customer's stack and publishes developer APIs for capturing custom events beyond autocapture, managing user identity across sessions and devices, and handling data privacy requirements, with SDKs for web, iOS, Android and React Native [0][1][3][4]. Customer enablement is delivered through Heap University training courses, certifications and webinars, and a documentation and support help center [2][3].

Business model

Heap sells a software-as-a-service analytics platform to businesses, with self-service entry via a free trial alongside a sales-led motion ("Contact Sales") for larger accounts [0][1]. Specific pricing and contract terms are not disclosed in the sources.

Software subscription sold to companies; the sources indicate free-trial and sales-assisted purchase paths but do not disclose pricing tiers or revenue figures [0][1].

Traction

Heap's website states it is used by over 10,000 companies [0][1]; at the time of the December 2021 Series D announcement the company cited over 8,000 businesses as customers and triple-digit growth [5]. Published customer results include Curaytor raising its NPS 72% and retaining 80% of at-risk clients, PocketSuite doubling onboarding-funnel conversion and paying customers, and Boardable seeing a 200% increase in successful sign-ups and 40% higher trial-to-paid conversion [6].

Latest developments

Heap has joined forces with Contentsquare, with the combined offering positioned around automatically capturing every user interaction to improve conversion and retention [0][1]; Heap University now references training from "Contentsquare Experts" [2]. Recent product additions include Sense AI and Sense Chat for conversational, low-onboarding analytics, integrated session replay, and Conversational Intelligence for bringing AI-analyzed phone, chat and email interactions into Heap; an AI CoPilot open beta was also announced [0][1][3][6].