Quantive
AcquiredTechstars '17Sofia, BG · 7 known investors
WorkBoard provides a software platform for enterprise teams to define, align, and track strategic priorities and OKRs (objectives and key results). The product serves large organizations seeking to improve strategy execution and outcome measurement.
Also known as Gtmhub · WorkBoard · WorkBoardAI
Founders & leadership
Investors · 7
Company profile
researched Aug 2026Quantive is an enterprise software company whose platform supports strategy execution and the management of objectives and key results (OKRs). The company was founded in Sofia, Bulgaria, and later listed its headquarters as Denver, United States. It originally operated as Gtmhub, an enterprise OKR platform with 160+ integrations and analytics capabilities, and rebranded to Quantive in 2022. In February 2022 it acquired Koan, an OKR status and tracking platform founded in 2016 whose product was subsequently discontinued rather than preserved as a standalone offering.
In May 2025 WorkBoard acquired Quantive, and the combined business continues under the WorkBoard name; the quantive.com domain now presents the WorkBoardAI product. Coverage notes that following the acquisition the former Quantive product roadmap, pricing and support structure changed substantially, and that Quantive customers became WorkBoard customers.
The WorkBoardAI platform marketed on quantive.com spans strategy pillars and outcomes, enterprise OKR alignment, strategic portfolio and initiative management, operating cadence (MBRs, QBRs, scorecards and meeting pre-reads), and talent and performance management tied to strategy. It is positioned as AI-native, built around an enterprise knowledge graph and three agent types: Portfolio Analyst agents for scenario modeling and execution reporting, Chief of Staff agents for OKR cycles and operating cadence, and Leadership Coach agents for 1-on-1s, performance analysis and skills assessment. MCP-based access is offered for enterprise users.
Business model
Enterprise B2B software sold to large organizations, with the platform positioned as a system of record for strategy and execution alongside existing finance, HR, sales and marketing systems.
Traction
Customer references cited on the company's site include A.O. Smith, 8x8, GHX, Sella, Q2, VMware, Boeing, Mercedes-Benz, AstraZeneca, Workday and Cisco. Reported customer outcomes include Avery Dennison reducing MBR prep time by 80% over two quarters and GHX reporting 86% of employees understanding how their work drives company vision and mission.
Latest developments
Following the May 2025 WorkBoard acquisition, the quantive.com site markets the WorkBoardAI platform with agentic capabilities and promotes the Accelerate US 2026 conference.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Described as one of the leading enterprise OKR platforms in its Gtmhub era, with its Series C characterized as the largest funding round in the OKR software space; the platform is now marketed as an AI-native strategy execution stack within WorkBoard, in a category that has consolidated as competing tools such as Ally.io/Viva Goals, Koan and 7Geese were shut down or absorbed.
Technology
AI-native platform built on an enterprise knowledge graph with three agent families — Portfolio Analyst, Chief of Staff and Leadership Coach — plus MCP support, agent-generated dashboards, analyses and reporting, multi-variable scenario planning, and automated preparation of QBR/MBR materials. In its Gtmhub form the platform offered 160+ integrations and analytics.
Go-to-market
Direct enterprise sales driven by demo requests, supported by customer case studies, OKR guides and blog content, and a flagship conference, the AI Strategy Execution Summit / Accelerate US 2026.
Large enterprises and their executives, chiefs of staff, transformation and PMO leaders, HR leaders and front-line managers; referenced customers include A.O. Smith, 8x8, GHX, Sella, Q2, Assetmark, Aprimo, Metropolis, VMware, Mars, Boeing, Mercedes-Benz, Virgin Media O2, Avery Dennison, Lam Research, Renault Group, AstraZeneca, Workday, Albemarle, Cisco and Magnum Ice Cream.
Geography
Founded in Sofia, Bulgaria, with headquarters listed in Denver, United States; customers referenced span North America and Europe.
History
The company began as Gtmhub, an enterprise OKR platform. It raised a $120M Series C in December 2021, acquired the OKR tool Koan in February 2022, rebranded from Gtmhub to Quantive in 2022, and was acquired by WorkBoard in May 2025, after which the combined entity operates under the WorkBoard name.
Risks & controversies
Third-party commentary notes that Quantive no longer exists as a standalone platform following the WorkBoard acquisition, that the acquired Koan check-in and retrospective format was not preserved, and that former Koan customers who moved to Quantive face a second migration; pricing, support and roadmap changes after the acquisition are also flagged.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 8
by search overlap
Companies competing with Quantive for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 4
launches, deals, and filingsWorkBoard acquired Quantive; the combined entity continues to operate under the WorkBoard name and Quantive customers became WorkBoard customers.
Koan, an OKR status and tracking platform founded in 2016 that had raised $6M, shut down and was sold to Gtmhub; the Koan product was not preserved in the Quantive/WorkBoard platform.
Gtmhub announced a $120M Series C, described as the largest funding round in the OKR software space.
$120M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Quantivequantive.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Quantive do?
- Quantive, formerly Gtmhub, is an enterprise strategy execution and OKR software company acquired by WorkBoard in May 2025.
- Who founded Quantive?
- Quantive was founded by Deidre Paknad, Daryoush Paknad.
- Who are Quantive's investors?
- Quantive's investors include Index Ventures, ScaleX Ventures, Techstars, Insight Partners, LAUNCHub Ventures, Singular, Visionaries Club.
- Where is Quantive headquartered?
- Quantive is headquartered in Sofia, BG.