Pide Directo
YC S21Monterrey, MX · Founded 2020 · 150 employees · 4 known investors
Pide Directo connects restaurants with delivery logistics by matching orders to available delivery providers from integrated networks, optimizing delivery speed and cost. The company serves restaurant clients in Mexico and is certified as a Top Tech Partner by Rappi.
Also known as PideDirecto
Founders & leadership· Y Combinator alumni (S21)
Pide Directo was founded in 2020 by Hussein Fawzi, Antonio Nacoud, Ronni Samir Sulaka, and Anders Steiner.
Investors · 4
Company profile
researched Aug 2026Pide Directo is a Mexican delivery-management platform for restaurants. Its core product is a logistics orchestrator: a restaurant requests a courier once, and the platform searches across integrated delivery providers to find an available driver for the order. Fleets accessible through the platform include Rappi, Uber and DiDi, and restaurants can also connect their own in-house couriers to the same system.
The platform provides real-time order tracking for both the restaurant and the end customer, and positions itself around delivering orders on time at the lowest available cost. Pide Directo states it has been recognized and certified by Rappi as a Top Tech Partner, which it presents as ensuring integration with Rappi's delivery service. The company's site reports 5,000 clients.
Business model
Pide Directo offers a subscription/service platform (with a published pricing page and demo-request sales flow) to restaurants that need to fulfil delivery orders, acting as an intermediary layer between the restaurant's order flow and third-party or in-house courier capacity.
Traction
The company's website states that 5,000 clients use the platform and that Rappi has certified it as a Top Tech Partner.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a delivery technology provider for restaurants, citing Rappi Top Tech Partner certification and a base of 5,000 clients.
Rather than tying a restaurant to a single courier provider, the platform aggregates multiple integrated delivery fleets (including Rappi, Uber and DiDi) plus a restaurant's own couriers, and automatically searches for an available driver, with Rappi Top Tech Partner certification cited as evidence of integration depth.
Technology
A logistics orchestration platform integrated with multiple delivery providers that automatically dispatches a courier request to available drivers, supports connecting a restaurant's own couriers, and offers real-time order tracking for the restaurant and its customers.
Go-to-market
Direct sales driven by demo requests, captured through a web form or WhatsApp messaging, with expert advisory offered to prospective restaurant clients.
Restaurants that fulfil delivery orders and want access to multiple third-party courier fleets or to manage their own couriers.
Geography
The company markets in Spanish and references access to delivery fleets across the country (Mexico).
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 7
by search overlap
Companies competing with Pide Directo for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 1
primary sources listed
- Pide Directopidedirecto.mx · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Pide Directo do?
- Mexican platform that orchestrates restaurant delivery orders across integrated courier fleets such as Rappi, Uber and DiDi.
- Who founded Pide Directo?
- Pide Directo was founded by Hussein Fawzi, Antonio Nacoud, Ronni Samir Sulaka, Anders Steiner in 2020.
- Who are Pide Directo's investors?
- Pide Directo's investors include Flucas Ventures, Kube VC, Ossian Capital, Y Combinator.
- Where is Pide Directo headquartered?
- Pide Directo is headquartered in Monterrey, MX.