/Companies

One Model

Techstars '15

San Antonio, US · Founded 2014 · Delaware corporation · 175 employees on LinkedIn · 6 known investors

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One Model provides a platform for HR teams to extract, analyze, and visualize workforce data through explainable AI and analytics tools. The company serves large organizations seeking to unlock insights from complex HR data.

Also known as One Model, Inc.

Founders & leadership

One Model was founded in 2014 by Chris Butler, David Wilson, and Matthew Wilton.

CBChris Butler
Chris ButlerCo-Founder, CEOChris Butler held senior roles at Infohrm, SuccessFactors, and SAP, where he led workforce analytics and data integration efforts for enterprise customers. He has software engineering expertise and has developed multiple prototype applications, including one that achieved sustainable recurring revenue.
DWDavid Wilson
David WilsonCo-Founder, COODavid Wilson is Co-Founder and COO of One Model, an HR analytics platform that uses explainable AI to help organizations extract and visualize workforce insights. He brings expertise in business intelligence, data warehousing, ETL processes, and data modeling.
MWMatthew Wilton
Matthew WiltonCo-Founder, CTO

Board

DDDon Douglas
Don DouglasAdvisor / Board MemberManaging Director at Geekdom

Investors · 6

Also in the syndicate · 1

Queensland Investment Corporation (QIC)

Reported raises · per SEC filings

Form D private placements

$42.8M disclosed across 4 of 5 rounds · 2017–2023

▶$7.5MraisedOct 2023 · 5 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Matthew WiltonExecutive Officer
  • Christopher ButlerExecutive Officer, Director
  • Felipe FagundesDirector
  • Donald DouglasDirector
  • Harish BelurDirector
  • David WilsonExecutive Officer, Director
Offering amount
$7.5M
Amount sold
$7.5M
First sale
Oct 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$30.7MraisedOct 2023 · 4 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • David WilsonExecutive Officer, Director
  • Matthew WiltonExecutive Officer
  • Harish BelurDirector
  • Donald DouglasDirector
  • Christopher ButlerExecutive Officer, Director
  • Felipe FagundesDirector
Offering amount
$30.7M
Amount sold
$30.7M
Sales commissions
$2M
Placement agents
America's Growth Capital, LLC d/b/a AGC Partners
First sale
Jul 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$670KraisedAug 2019 · 3 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Don DouglasDirector
  • Matthew WiltonExecutive Officer
  • David WilsonExecutive Officer, Director
  • Christopher ButlerExecutive Officer, Director, Promoter
Offering amount
$5M
Amount sold
$670K
First sale
Aug 2019
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.9MraisedNov 2017 · 10 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • David WilsonExecutive Officer, Director, Promoter
  • Christopher ButlerExecutive Officer, Director, Promoter
  • Matthew WiltonExecutive Officer, Director, Promoter
  • Don DouglasDirector
Offering amount
$3.9M
Amount sold
$3.9M
First sale
Oct 2017
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Sep 2026

One Model develops a people analytics platform that extracts, models, governs and visualizes enterprise workforce data. The platform brings together data from HRIS, applicant tracking, payroll, engagement, performance and finance systems into a governed HR data model, and delivers it through customizable reports and Storyboards aimed at CHROs, HR business partners and executives. The company describes its approach as an enterprise people data orchestration platform, providing a toolkit for extracting, modeling and governing HR data as well as delivering that data to other applications and services.

The product set includes One AI, a data science and predictive modeling suite that can, for example, estimate the likelihood an employee resigns within a given time frame using factors such as commute and time since last promotion, and can support workforce forecasting for hiring, attrition, capacity and workforce cost. One AI Assistant supports natural-language querying, while an MCP server allows One Model-governed data to be queried from external AI tools such as Copilot, ChatGPT, Claude and Gemini. The company emphasizes transparency of upstream transformations and calculations, role-based access, auditability, privacy controls and ISO certification of its security posture.

One Model also positions the platform against common HR reporting problems such as manual data preparation, reconciliation work and conflicting metric definitions across teams and regions.

Founding story

The founding team previously worked at Infohrm, a people analytics business acquired by SuccessFactors (later SAP SuccessFactors), where they worked with hundreds of HR analytics teams and observed a disconnect between what customers wanted to do with people data and what was available in the market. Chris Butler, David Wilson and Matthew Wilton founded One Model in 2014 to address that gap; Wilton built the initial prototype used to gain entry to Techstars.

Business model

One Model sells subscription software to enterprises through tiered editions — Essentials, Data Mesh and Enterprise — with pricing by quote. Capabilities including additional data sources and insight packs, One AI Assistant and the MCP server are available as add-ons or pay-as-you-go items depending on edition.

Software-as-a-service licensing of the people analytics platform, sold by quote across multiple product editions with add-on modules.

Traction

The company reports an enterprise customer base including Colgate-Palmolive, Squarespace, Robinhood, Airtable, Paramount, JLL and Instacart, with customer executives citing reductions in manual data preparation and faster access to workforce data. Headcount is listed in the 101-200 range.

Latest developments

Recent product direction centers on enterprise AI: One AI Assistant for natural-language workforce questions, an MCP server enabling tools such as Copilot, ChatGPT, Claude and Gemini to query One Model-governed data under role-based access controls, and a 2026 Enterprise AI launch. Leadership has expanded to include a Chief Product Officer, Chief AI Officer, Chief Financial Officer, an interim CMO and a VP of Sales.

▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies

Market position

One Model competes in the people analytics software market, which one cited estimate projected would grow from $2.58 billion in 2022 to $7.67 billion by 2031. Named competitors include ChartHop and Knoetic. The company differentiates on data engineering depth and explainable AI rather than packaged dashboards.

The company emphasizes customization to each customer's data set rather than a fixed data model, transparency into the transformations and calculations behind metrics, explainable machine learning built specifically for HR, and customer retention of data ownership and control alongside governance and privacy enforcement.

Technology

The platform unifies workforce data sources into a governed HR data model with an integrated development environment and API integrations to systems such as Workday and SuccessFactors, plus connections to AWS, Snowflake, Azure and Google Cloud. One AI provides explainable machine learning and predictive modeling for HR, with embedded forecasting and correlations; One AI Assistant adds natural-language interaction; and an MCP server exposes governed data to external enterprise AI assistants. The company states the platform is non-destructive, preserving source data and data models, and exposes upstream transformations and calculations for auditability.

Go-to-market

Direct enterprise sales supported by a quote-based pricing model, customer success organization and channel partner function. The 2023 funding round was earmarked in part for go-to-market and customer success expansion, and the company has EMEA-focused sales staff alongside its US base.

Large and enterprise organizations with complex, fragmented HR data, including people analytics teams, HR business partners, data scientists, analysts, people managers and C-level leaders. Named customers include Colgate-Palmolive, Squarespace, Robinhood, Airtable, Paramount, JLL and Instacart.

Geography

US-headquartered, with sources listing an Austin, Texas address, staff based in Washington, DC, and EMEA-focused sales roles.

History

Founded in 2014, One Model brought its platform live in 2015 with an initial focus on data extraction and API research and development. OneAI followed in 2018, Storyboards were relaunched in 2020, and 2021 added embedded forecasting and correlations, One AI recipes, deep linking, Workday API v6 and cloud data connections. Generative AI and collaborative capabilities arrived in 2023, the same year the company raised a $41 million Series B led by Riverwood Capital. In 2026 the company launched Enterprise AI capabilities.

Risks & controversies

Press coverage has raised questions about the accuracy of AI-driven predictions such as employee resignation likelihood, noting the potential for machine learning models to reflect biases present in underlying datasets. The company states it pursues explainable, ethical applications of data science with governance and privacy controls.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Employee count rangeJan 2026101-200
HeadcountAug 2026175
Total funding raisedAug 2023$44.8M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 5

Companies working in the same space as One Model.

Timeline · 6

launches, deals, and filings
Jan 2026
Enterprise AI launched

One Model launched Enterprise AI capabilities for creating and sharing workforce intelligence.

source ↗

Aug 2023
One Model raises $41M led by Riverwood Capital

One Model announced a $41 million funding round led by Riverwood Capital, with participation from Queensland Investment Corporation (QIC), Geekdom and AV8 Ventures. The company said proceeds would go toward technology, product development, customer success and go-to-market initiatives. The raise brought total capital raised to $44.8 million.

$41M source ↗

Jan 2021
Embedded forecasting, One AI recipes and cloud connections released

Released embedded forecasting and correlations, One AI recipes, deep linking, Workday API v6, and connections to AWS, Snowflake, Azure and Google Cloud.

source ↗

Jan 2020
Storyboards relaunched

Storyboards were relaunched with additional flexibility and data visualization tools.

source ↗

Jan 2018
OneAI launched

One Model introduced OneAI, described by the company as a fully-explainable machine learning platform designed for HR.

source ↗

Jan 2015
Platform goes live with focus on data extraction

One Model's platform went live with a focus on data extraction, and API research and development began.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
One ModelDelaware

In the news

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does One Model do?
One Model is an enterprise people analytics platform that consolidates HR data and applies explainable AI to workforce decisions.
Who founded One Model?
One Model was founded by Chris Butler, David Wilson, Matthew Wilton in 2014.
Who are One Model's investors?
One Model's investors include Riverwood Capital, AV8 Ventures, Geekdom, QIC Ventures, Techstars.
How much funding has One Model raised?
One Model has disclosed $42.8M raised across 4 of its 5 known rounds.
Where is One Model headquartered?
One Model is headquartered in San Antonio, US.