Hibob dba bob

Market position

HiBob competes in the human capital management software category as an alternative to legacy HCM suites, focused on the mid-market and multinational segment. It reached a valuation of approximately $2.7 billion in its September 2023 round. Recognition cited includes the Forbes Cloud 100 in 2022, 2023 and 2024, TIME's Best Inventions list in 2022, Core Leader status in the 2023 Fosway 9-Grid for Cloud HR, four 2023 HR Tech awards from Lighthouse Research including Best Global Solution for Core HR, Ventana Research Value Index Leader, and top rankings in the 2025-2026 Sapient Insights mid-market Voice of the Customer report.

HiBob positions Bob against legacy HCM platforms on configurability, modularity and a consumer-grade user interface intended for use by HR leaders, managers and employees alike, with an emphasis on adaptability for distributed and hybrid workforces. The addition of payroll automation and FP&A/headcount planning aims to combine people data with budget and workforce cost modeling in a single platform for mid-market companies.

Technology

Bob is a cloud-native, multi-tenant SaaS HCM/HRIS platform covering core HR records, workforce management, talent and engagement, compensation, analytics, payroll, benefits administration, workflow automation and third-party integrations, with a consumer-grade user interface and high configurability. It includes hybrid-work scheduling tools for distributed teams, an anonymous employee reporting tool (Your Voice) obtained via the Cassiopeia acquisition, payroll automation from Pento, FP&A and headcount planning from Mosaic, and AI-assisted reporting features such as natural-language report generation.

Go-to-market

Direct sales of the Bob platform supported by online demo requests, content marketing to HR practitioners (blog, newsletter and research resources), analyst and awards recognition, and a partner ecosystem spanning technology partners and HR consultant partners; the company has also stated plans to expand geographically and to move upmarket toward enterprise-scale customers.

Mid-size and multinational organizations with distributed or hybrid workforces, sold to HR leaders and increasingly to CFOs and finance teams following the Mosaic acquisition. Named customers include VaynerMedia, Fiverr, The Josh Bersin Company, Ualá, SugarCRM, The&Partnership, Zenoti, Kahoot!, Knix, Chili Piper, The Brand Power Company and Fulham FC.

Geography

Headquartered in London, with founding roots and an office in Tel Aviv, a US headquarters in New York opened in 2018, and additional offices in Amsterdam, Sydney, Berlin, Lisbon and Zagreb. The company operates a hybrid work model and serves customers worldwide.

History

The company was founded in Tel Aviv in 2015 and opened a London office in 2016 to serve the UK and EU, launching its platform in the United Kingdom that year. A US headquarters in New York followed in 2018. Financing progressed from a $17.5M Series A in 2017 with Battery Ventures, Eight Roads Ventures, Arbor Ventures and Bessemer Venture Partners, through a $20M raise in 2019 (described on the company's own timeline as a $26.5M Series A), a $70M Series B in 2020 led by Seek and Israel Growth Partners, a $150M Series C in October 2021 led by General Atlantic at a $1.65B valuation, a further $150M in August 2022 at a $2.45B valuation, and $150M in September 2023 led by Farallon Capital with Alpha Wave Global at a valuation of nearly $2.7B. Offices were added in Amsterdam (2020), Sydney (2021), Berlin and Lisbon (2022, the latter a European tech hub established after the Bugle acquisition), alongside Tel Aviv, New York, London and Zagreb. Acquisitions include Cassiopeia in 2021 (its Your Voice anonymous reporting tool was integrated into Bob), Bugle in 2022, Pento in 2024 and Mosaic in 2025.