/Companies

Employee Cycle

Techstars '21

Philadelphia, US · Delaware corporation · 8 known investors

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EmployeeCycle provides HR data management and analytics tools for human resources professionals to optimize workforce insights and decision-making. The platform serves HR leaders seeking to make data-driven decisions about hiring, culture, and productivity.

Also known as EmployeeCycle

Founders & leadership

SSSalas Saraiya
Salas SaraiyaCo-Founder / Chief Technology OfficerSalas Saraiya built and maintained internal software systems for HR, POS, and supply chain operations at a national retailer, then worked as a freelancer and on multiple startup projects before co-founding EmployeeCycle as CTO to lead technical and product development.
BMBruce Marable
Bruce MarableCo-Founder & CEOBruce Marable is an Executive Officer and Director at Employee Cycle, which provides HR data management and analytics tools that consolidate workforce information from multiple HR systems into a centralized dashboard for small and medium-sized companies.

Board

DB
David BrownBoard director

Investors · 8

Also in the syndicate · 3

angel investorsConverge VCTariq Trotter

Funding

SEC filings, press & company announcements

$3.1M disclosed across 1 of 2 rounds · 2021–2022

  • Undisclosed amountseed roundNov 2021 · 2 sources
    Source ↗
▶$3.1MraisedMay 2022 · 44 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • David BrownDirector
  • Salas SaraiyaDirector
  • Bruce MarableExecutive Officer, Director
Offering amount
$3.8M
Amount sold
$3.1M
First sale
May 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Sep 2026

Employee Cycle is a Philadelphia, Pennsylvania-based provider of an HR analytics and reporting platform, described by the company as an Employee Data Platform (EDP). The product connects directly to the HRIS and applicant tracking systems a company already runs, maps source fields into a standard schema, and produces real-time dashboards and reports covering headcount, turnover, retention, recruiting, diversity/DEI, tenure, compensation and performance management, without requiring BI tooling, SQL or spreadsheet work.

The platform is positioned as no-code: HR staff build multi-filter report views through a point-and-click metric builder, slice metrics by dimensions such as manager, tenure, job family, location, pay band and demographics, compare groups on a single shared definition, view trends over the history of the connected data, and export row-level detail to Excel or formatted dashboards to PowerPoint. Automated data-quality checks run on every sync to flag missing, duplicate or stale fields (for example ethnicity, location or manager) before figures reach leaders. Connections are read-only API syncs that refresh roughly every four hours and never write back to the system of record, with permissioned access, SSO/SAML, and SOC 2 Type 2, GDPR and CCPA compliance cited.

The company markets a one-day implementation, value within five days of onboarding, unlimited users, and a 14-day free trial with no credit card. According to press coverage of its 2022 seed round, the dashboard integrated with nearly three dozen commonly used HR software systems and the company served small and medium-sized businesses.

Founding story

Employee Cycle was founded in 2018 by Bruce Marable, a West Chester University graduate, who serves as co-founder and CEO. The company describes its origin as an effort to eliminate the recurring cycle of exporting, cleaning and rebuilding workforce reports so HR teams can answer leadership questions directly.

Business model

Employee Cycle sells a software platform to employers' HR teams, offering a 14-day free trial with no credit card and demo-led sales alongside self-serve trial signup; the site advertises unlimited users per customer account.

The site presents a software subscription offering entered via a 14-day free trial and demo request, with unlimited users included.

Traction

The company states its customer community covers workforce analytics for more than 1 million employees, cites a 4.8 rating on its site, and references customers including a banking organization with more than 2,500 employees. Headcount was 10 as of October 2022, with a stated plan to double by late 2023. The product exited beta after about a year and a few months.

Latest developments

The current product is marketed as a plug-and-play UKG BI solution with one-day implementation, a no-code report builder, permissioned sharing, and expanded integrations across HRIS and ATS systems; a 14-day free trial with guided walkthrough is offered and the company lists open roles.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Employee Cycle positions itself as a plug-and-play workforce reporting and BI alternative for HR teams that lack BI or data-team resources, and specifically as a UKG-focused business intelligence solution. It describes its product category as the Employee Data Platform.

Stated differentiators are one-day connection and value within five days rather than multi-month BI implementations, no-code report building usable by non-technical HR staff, prebuilt standardized metric definitions (turnover, headcount, DEI, tenure) applied consistently, automated data-quality auditing, depth of integration across UKG Pro, Ready and WFM including joining data across modules, and read-only connections that do not write back to the HR system of record.

Technology

Live read-only API connections to HRIS and ATS systems including UKG Pro, UKG Ready and UKG WFM (the deepest integrations), plus ADP Workforce Now, BambooHR, Bob, Greenhouse, Lever, Namely, Paycor, Paylocity, Rippling, Sapling, TriNet, Workable and Zenefits. Source fields are mapped to a standard schema with automated quality checks on each sync, data refreshing approximately every four hours, support for user- and custom-defined fields, historical backfill and multi-entity rollups. Outputs include a no-code report/metric builder, permissioned dashboards, scheduled refresh, shareable links, and Excel and PowerPoint export. Security and compliance claims include SOC 2 Type 2, GDPR, CCPA and SSO/SAML.

Go-to-market

Go-to-market combines demo booking and a guided free trial on the company website, content marketing through an HR analytics blog, a podcast program (the contact form lists podcast guest inquiries), partnership inquiries, and positioning around deep integration with the UKG suite. Accelerator participation (NBCUniversal LIFT Labs, powered by Techstars) and regional startup ecosystem programs have also provided visibility.

HR leaders and HR reporting teams at employers using HRIS and ATS systems, including small and medium-sized businesses per 2022 press coverage; the site references customers such as a banking organization with 2,500+ headcount and a customer community covering more than 1 million employees.

Geography

Headquartered in Philadelphia, Pennsylvania, with offices at 30 S 15th St, 15th floor, Philadelphia, PA 19102, USA.

History

Founded in 2018, Employee Cycle emerged from beta roughly a year and a few months after launch and was awarded a $25,000 investment from the Bucks Built Startup Fund. In 2021 it was selected as one of 11 companies from hundreds of applicants across more than 40 countries for the NBCUniversal LIFT Labs Accelerator, powered by Techstars, which it later graduated from. In September 2022 it closed a $2.5 million seed round led by Impellent Ventures to build and launch its Employee Data Platform and to hire across sales, marketing and engineering.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Customer rating displayed on websiteJan 20264.8
Employees covered by customer workforce analyticsJan 20261,000,000 employees
HeadcountOct 202210 employees
Time to create a new multi-filter report viewJan 202615 seconds
Time to value after onboardingJan 2026Under 5 days

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 10

by search overlap
Shrm241 shared keywordsSHRM, a human resources professional organization with influence over 362 million workers worldwide, provides guidance on managing workplace civility and conflict through executive thought leadership and strategic resources for organizations.
Hibob dba bob181 shared keywordsHiBob operates Bob, an HR platform that consolidates HR processes and workflows into a single user-centric tool for organizations. The platform serves modern businesses seeking streamlined HR management across their entire employee base.
ADP147 shared keywordsADP provides cloud-based human capital management solutions that integrate payroll, HR, talent management, time and attendance, tax, and benefits administration for businesses globally. The company serves as a comprehensive provider of HCM software and business outsourcing services with analytics and compliance expertise.
Visier145 shared keywordsVisier offers a Workforce Intelligence platform that unifies scattered people and operational data to give HR, IT, and business leaders analytics, benchmarks, and AI-driven recommendations on issues like attrition, skill gaps, retention, and workforce planning. It serves enterprise HR and business teams for people analytics and workforce planning.
Rippling134 shared keywordsRippling is a workforce management platform that unifies HR, IT, finance, and employee data across a business. It integrates with 600+ applications to help organizations operate more efficiently.
Wellhub130 shared keywordsWellhub operates a corporate wellness platform that connects employees to fitness, mindfulness, nutrition, and sleep options through employer-provided plans. It serves companies looking to offer holistic wellbeing programs to their workforce across multiple countries.
Paycor123 shared keywordsPaycor provides human capital management and payroll services for business leaders and frontline managers. The platform offers talent management, workforce management, benefits administration, and compliance tools.
Allvoices105 shared keywordsAllVoices provides AI-powered case management software for people teams to automate administrative processes and reduce time spent on individual cases. The platform serves HR and employee relations departments at organizations.
Deel102 shared keywordsDeel is a global HR platform that enables businesses to hire, onboard, and manage employees and contractors across borders. The platform handles payroll, compliance, and HR administration for companies managing international workforces.
Personio96 shared keywordsFuture of Work venture capital company based in Stuttgart, founded 2018

Companies competing with Employee Cycle for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 4

launches, deals, and filings
Sep 2022
Employee Cycle closes $2.5M seed round led by Impellent Ventures

The Philadelphia-based HR analytics provider raised $2.5 million in seed funding led by Impellent Ventures, with participation from Collab Capital, Converge VC, rapper Tariq Trotter of The Roots as a new general partner, and other angel backers. Proceeds were earmarked for development and launch of its Employee Data Platform and for hiring in sales, marketing and engineering.

$2.5M source ↗

Jan 2021
Selected for the 2021 NBCUniversal LIFT Labs Accelerator, powered by Techstars

Employee Cycle was selected as one of 11 companies from hundreds of applicants across more than 40 countries for the 2021 NBCUniversal LIFT Labs Accelerator cohort, powered by Techstars, and later graduated from the program.

source ↗

Jan 2021
Employee Cycle awarded $25,000 investment by the Bucks Built Startup Fund

Employee Cycle was awarded a $25,000 investment from the Bucks Built Startup Fund, reported by the Philadelphia Business Journal as part of Bucks County's startup ecosystem strategy.

$25K source ↗

Jan 2019
Employee Cycle exits beta

The company announced that its product was officially out of beta roughly one year and a few months after entering beta.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
Employee CycleDelaware

In the news

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Employee Cycle do?
Employee Cycle is a Philadelphia-based HR analytics platform that turns HRIS and ATS data into plug-and-play workforce dashboards.
Who founded Employee Cycle?
Employee Cycle was founded by Salas Saraiya, Bruce Marable.
Who are Employee Cycle's investors?
Employee Cycle's investors include Converge, Stage 2 Capital, Techstars, Collab Capital, Impellent Ventures.
How much funding has Employee Cycle raised?
Employee Cycle has disclosed $3.1M raised across 1 of its 2 known rounds.
Where is Employee Cycle headquartered?
Employee Cycle is headquartered in Philadelphia, US.