Fundraising Fox
Booker
Missoula, US · Founded 2011 · 6 known investors
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Booker is an all-in-one management software platform for spas, salons, barbershops, and massage studios.
Also known as Booker Software
Founders & leadership
Board
Investors · 6
How we know: Revolution's portfolio page · a partner's Signal profile · Not right? Tell us
How we know: Vital Venture Capital's portfolio page · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: funding news · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$27.5M disclosed across 1 round · 2013
▶$27.5MraisedMar 2014 · 7 investors · OtherRule 506(b)
- Peter EllisDirector
- Daniel Lizio-KatzenExecutive Officer
- James PastorizaDirector
- Don RaineyDirector
- Rosemary BiagioniExecutive Officer
- Josh McCarterExecutive Officer, Director
- William SavageDirector
- Deepak SindwaniDirector
- Offering amount
- $27.5M
- Amount sold
- $27.5M
- First sale
- Apr 2013
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Booker provides cloud-based management software for appointment-based beauty and wellness businesses, including day spas, hotel spas, salons, barbershops, boutique beauty businesses, and massage studios. The platform combines operational management with client-facing booking: businesses can manage appointments, rooms, equipment, staff schedules, and inventory with automatic tracking, view calendars, take payments, and run payroll within a single system.
On the client side, Booker supports online scheduling and an AI-driven Messenger that handles texts and appointment requests on a 24/7 basis, and businesses can list their services in the Mindbody app to reach new clients. Payment functionality includes mobile transactions, an integrated point-of-sale system for in-store purchases, and the sale of gift cards, memberships, and packages, alongside sales reporting. Marketing features include a branded booking experience, targeted email and text campaigns aimed at converting drop-ins and engaging repeat clients, and built-in tools for referrals and reviews. Booker also offers website creation intended to drive bookings. Feature availability varies by region.
Business model
Booker sells software to beauty and wellness businesses as an all-in-one platform covering scheduling, point-of-sale and payments, staff and inventory management, payroll, and marketing, with prospective customers directed to request a demo.
▸Full profile — technology, go-to-market, geography
Technology
The platform includes online scheduling, an integrated point-of-sale system, payment processing accessible from mobile devices, automatic inventory and resource tracking, payroll, email and text marketing tools, and an AI-based Messenger that handles client texts and appointment booking around the clock.
Go-to-market
Prospective customers are acquired through the company website via demo requests and website/booking-page offerings; client acquisition for its customers is supported through service listings in the Mindbody app.
Appointment-based beauty and wellness businesses, including day spas, hotel spas, salons, barbershops, boutique beauty businesses, and massage studios.
Geography
Serves multiple regions, though the company notes that not all product features are available in all regions.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Founder mafia
4 people who came through Booker went on to found or lead other companies.
▸Research sources · 1
primary sources listed
- Bookerbooker.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Booker do?
- Booker is an all-in-one management software platform for spas, salons, barbershops, and massage studios.
- Who are Booker's investors?
- Booker's investors include Escalate Capital Partners, Revolution, Vital Venture Capital, Bain Capital Ventures, Grotech Ventures, Jump Capital.
- How much funding has Booker raised?
- Booker has disclosed $27.5M raised across 1 round.
- Where is Booker headquartered?
- Booker is headquartered in Missoula, US.