Loft
Unicorn · $2.9BSarasota, US · Delaware corporation · 16 known investors
Loft runs a digital marketplace for residential real estate in Brazil. The platform lets consumers search listings and handle transactions to purchase, sell, or rent homes.
Also known as Grupo Loft · Loft Brasil · Loft Brasil Tecnologia · Loft Group
Founders & leadership
Board
Investors · 16
Reported raises · per SEC filings
Form D private placements$4.2M disclosed across 1 of 5 rounds · 2018–2024
▶$4.2MraisedAug 2024 · 1 investors · Other TechnologyRule 506(b)
- MARTIN DE CRANE D'HEYSSELAERDirector
- ROWLAND HOBBSDirector
- WEI YUANDirector
- JONATHAN BLOCKExecutive Officer, Director
- DOUGLAS SINCLAIRDirector
- Offering amount
- $4.2M
- Amount sold
- $4.2M
- First sale
- Jul 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026Loft is a São Paulo-based real estate technology company that operates an online platform for residential property transactions in Brazil, with an additional presence in Mexico. The platform allows consumers to list and search apartments and homes, sell a property, or find a residence ready for occupancy, and the company positions itself as a single destination covering the home buying and selling process, including associated credit transactions. Loft applies technology and data to steps of the transaction that have traditionally been paper-based and bureaucratic.
Beyond the consumer marketplace, Loft serves real estate agencies and brokers with software and services. Its Portal Loft content site publishes material on decoration, neighbourhoods, rental guarantees and the broader real estate market, and covers products such as rental guarantee/fiança offerings and CRM tooling for real estate agencies. In April 2026 the company launched Loft Educa, a real estate education platform aimed at the training and certification of brokers and other market professionals.
The company was founded in 2018 and reached unicorn status, reporting a $2.9 billion valuation in 2021. It has grown both organically and through acquisitions, including the Mexico City-based startup TrueHome, and subsequently reduced headcount in two rounds of layoffs during 2022.
Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlap
Companies competing with Loft for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 13
launches, deals, and filingsLoft launched Loft Educa, a real estate education platform for the training of brokers and other real estate market professionals.
Loft was recognized as 'Best PropTech in LatAm' in 2024 for product innovation and industry impact.
Loft announced the layoff of about 380 employees, roughly 12% of its workforce, describing the move as a reorganization of its operation affecting staff at Loft and acquired companies; combined with earlier cuts, nearly 540 workers were let go in 2022.
São Paulo-based Loft closed on $100 million in funding valuing the company at $2.9 billion; founders said the valuation had increased by $700 million within weeks.
$100M source ↗
Loft closed $100 million in funding valuing the company at $2.9 billion, an increase of $700 million over the prior valuation within a matter of weeks.
$100M source ↗
TechCrunch reported that the real estate platform raised $425 million at a $2.2 billion valuation, described as one of Brazil's largest venture rounds.
$425M source ↗
Loft raised $425 million at a $2.2 billion valuation in one of Brazil's largest venture rounds.
$425M source ↗
Loft acquired Mexico City-based startup TrueHome and entered the Mexican market, described by the company as the start of its international expansion.
Loft acquired brokerage Invest Imóveis and mortgage platform Credihome, broadening its offering from iBuying into brokerage and mortgage finance.
Loft raised a $175 million Series C that valued the company above $1 billion, making it a unicorn roughly 16 months after starting operations.
$175M source ↗
Loft deployed a machine-learning property valuation engine analyzing more than 25 million data points with median valuation error under 5%.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
Space Firm Loft Orbital Raises $170M to Scale Up Launchesbloomberg.com · Jan 2025▸Research sources · 9
primary sources listed
- Portal Loft - Tudo sobre Decoração, Economia e Mercado Imobiliárioportal.loft.com.br · web
9 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Loft do?
- Brazilian proptech operating an online platform for buying, selling and renting residential property.
- Who are Loft's investors?
- Loft's investors include Across Capital Partners, Andreessen Horowitz, Manhattan Venture Partners, MONASHEES, Nazca, QED Investors, Softbank Latin America Fund, Valor Capital Group and 8 more.
- How much funding has Loft raised?
- Loft has disclosed $4.2M raised across 1 of its 5 known rounds.
- Where is Loft headquartered?
- Loft is headquartered in Sarasota, US.