Kaya
YC S21Kuala Lumpur, MY · Founded 2021 · 12 employees · 1 known investors
Kaya helps marketing teams analyze and understand competitors' advertising strategies across Google, Meta, and LinkedIn. The platform gathers, organizes, and analyzes competitor ads to help teams build more effective campaigns.
Also known as Noya Services
AdTechAI & Machine LearningEnterprise SoftwareMarketing TechSaaSB2BAnalyticsMarketingAIMalaysiaSoutheast AsiaFully Remote
Founders & leadership· Y Combinator alumni (S21)
Kaya was founded in 2021 by Brian Low.
Investors · 1
Competitors · 8
by search overlapSEMrush149 shared keywordsSemrush provides competitive intelligence, SEO, keyword research, and content generation tools for growth marketers and small teams to improve visibility and optimize their acquisition funnel across Google and AI search.
Similarweb97 shared keywordsSimilarweb provides web analytics showing traffic market share across mobile, desktop, and tablet platforms, including device traffic trends and top platforms by country. It serves businesses analyzing digital audience and regional traffic data.
Crayon85 shared keywordsCrayon provides an AI-powered competitive intelligence platform that monitors competitors, surfaces real-time market intel, generates content, and delivers sales talk tracks and plays to enablement and sales teams. It integrates with tools like Slack, Teams, Salesforce, ChatGPT, and Copilot to help go-to-market teams win more deals.
Sprout Social83 shared keywordsSprout Social offers a social media management platform with AI, automation, integrations and analytics tools for marketing teams. The product helps teams manage social content, customer interactions, workflows and performance reporting from a single platform.
Zapier81 shared keywordsZapier provides a platform for connecting AI models and agents to workflows and business applications, enabling teams to automate tasks across over 9,000 apps without coding. The platform serves enterprises, operations teams, and businesses of all sizes looking to deploy AI-driven automation for lead capture, customer support, employee onboarding, and other business processes.
ClickUp72 shared keywordsClickUp provides a customizable work management platform that adapts to different company teams and projects across various functions including marketing, sales, and project management.
Klue69 shared keywordsKlue provides competitive intelligence software that automatically collects, curates, and distributes competitive insights to sales and marketing teams, while also capturing buyer feedback and win-loss analysis through human expert interviews and AI-powered tools.
Landingi69 shared keywordsLandingi is a landing page builder that lets marketers and entrepreneurs create pages using an AI-powered composer, goal-specific templates, or programmatic CSV-based generation, with features for personalization and multilingual content. The platform serves marketing teams and businesses across more than 80 countries.
Companies competing with Kaya for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Kaya Ltd Posts ₹96 Cr Loss in FY26, Raises ₹75 Cr Capital | Whalesbook Corporate Newswhalesbook.com · Jul 2026Frequently asked questions
- What does Kaya do?
- Kaya helps marketing teams analyze and understand competitors' advertising strategies across Google, Meta, and LinkedIn. The platform gathers, organizes, and analyzes competitor ads to help teams build more effective campaigns.
- Who founded Kaya?
- Kaya was founded by Brian Low in 2021.
- Who are Kaya's investors?
- Kaya's investors include Y Combinator.
- Where is Kaya headquartered?
- Kaya is headquartered in Kuala Lumpur, MY.







