Crayon
Boston, US · Delaware corporation · 11 known investors
Crayon provides an AI-powered competitive intelligence platform that monitors competitors, surfaces real-time market intel, generates content, and delivers sales talk tracks and plays to enablement and sales teams. It integrates with tools like Slack, Teams, Salesforce, ChatGPT, and Copilot to help go-to-market teams win more deals.
AI & Machine LearningEnterprise SoftwareSaaSSales Tech
Founders & leadership
JL

Jonah LopinFounder
JO
John OsborneNamed on SEC filing
Board
EP

BR
Benedict RocchioBoard director
Investors · 11
Bantam GroupWestwood
Baseline VenturesJackson · $100K – $1M
Chaos VenturesNew York
ConvergeCambridge · $500K – $5M
Eastward Capital PartnersWest Newton · $3M – $15M
Founder CollectiveCambridgevia Eric Paley · board
Gutbrain VenturesBostonvia Robert Davoli · inferred
Innovating CapitalNew York · $10K – $3M
Baird Venture PartnersreportedChicago
Bedrock CapitalreportedNew York
GaingelsreportedNew York · $200K – $500K
Reported raises · per SEC filings
Form D private placements$39.1M disclosed across 5 rounds · 2015–2021
▶$21.6MraisedMay 2021 · 28 investors · OtherRule 506(b)
▶$21.6MraisedMay 2021 · 28 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Eric PaleyDirector
- John OsborneExecutive Officer, Director
- Benedict RocchioDirector
- Jonah LopinExecutive Officer, Director
- Offering amount
- $21.7M
- Amount sold
- $21.6M
- First sale
- Apr 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$6MraisedFeb 2019 · 20 investors · OtherRule 506(b)
▶$6MraisedFeb 2019 · 20 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jonah LopinExecutive Officer, Director
- Eric PaleyDirector
- John OsborneExecutive Officer, Director
- Offering amount
- $6M
- Amount sold
- $6M
- Minimum investment
- $8K
- First sale
- Jan 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5MraisedApr 2018 · 20 investors · OtherRule 506(b)
▶$5MraisedApr 2018 · 20 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Eric PaleyDirector
- John OsborneExecutive Officer, Director
- Jonah LopinExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $5M
- Minimum investment
- $6.5K
- First sale
- Apr 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5MraisedNov 2016 · 41 investors · OtherRule 506(b)
▶$5MraisedNov 2016 · 41 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jonah LopinExecutive Officer, Director
- John OsborneExecutive Officer, Director
- Eric PaleyDirector
- Offering amount
- $5M
- Amount sold
- $5M
- Minimum investment
- $5.4K
- First sale
- Oct 2016
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$1.5MraisedJun 2015 · 36 investors · OtherRule 506(c)
▶$1.5MraisedJun 2015 · 36 investors · Other
Rule 506(c)Officers, directors & promoters on the filing
- Jonah LopinExecutive Officer, Director
- John OsborneExecutive Officer, Director
- Offering amount
- $1.5M
- Amount sold
- $1.5M
- Minimum investment
- $5K
- First sale
- Jan 2015
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06c
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlapLaunchnotes612 shared keywordsLaunchNotes is a platform that connects product feedback, roadmap, and release communication so stakeholders know what is shipping and why it matters. It is used by product teams to communicate product releases to customers and internal go-to-market teams.
SEMrush414 shared keywordsSemrush provides competitive intelligence, SEO, keyword research, and content generation tools for growth marketers and small teams to improve visibility and optimize their acquisition funnel across Google and AI search.
Klue395 shared keywordsKlue provides competitive intelligence software that automatically collects, curates, and distributes competitive insights to sales and marketing teams, while also capturing buyer feedback and win-loss analysis through human expert interviews and AI-powered tools.
Similarweb382 shared keywordsSimilarweb provides web analytics showing traffic market share across mobile, desktop, and tablet platforms, including device traffic trends and top platforms by country. It serves businesses analyzing digital audience and regional traffic data.
Dovetail341 shared keywordsDovetail is a customer intelligence platform that centralizes and analyzes fragmented customer feedback from multiple sources using AI to generate actionable insights across organizations.
Master Class273 shared keywordsOnline education subscription platform with pre-recorded tutorials and lectures by experts.
Companies competing with Crayon for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Crayon do?
- Crayon provides an AI-powered competitive intelligence platform that monitors competitors, surfaces real-time market intel, generates content, and delivers sales talk tracks and plays to enablement and sales teams. It integrates with tools like Slack, Teams, Salesforce, ChatGPT, and Copilot to help go-to-market teams win more deals.
- Who founded Crayon?
- Crayon was founded by Jonah Lopin.
- Who are Crayon's investors?
- Crayon's investors include Bantam Group, Baseline Ventures, Chaos Ventures, Converge, Eastward Capital Partners, Founder Collective, Gutbrain Ventures, Innovating Capital and 3 more.
- How much funding has Crayon raised?
- Crayon has disclosed $39.1M raised across 5 rounds.
- Where is Crayon headquartered?
- Crayon is headquartered in Boston, US.

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