Crayon
Boston, US · Founded 2015 · Delaware corporation · 68 employees on LinkedIn · 14 known investors
Crayon provides an AI-powered competitive intelligence platform that monitors competitors, surfaces real-time market intel, generates content, and delivers sales talk tracks and plays to enablement and sales teams. It integrates with tools like Slack, Teams, Salesforce, ChatGPT, and Copilot to help go-to-market teams win more deals.
Also known as Crayon Data Inc. · crayon.co
Founders & leadership
Crayon was founded in 2015 by Jonah Lopin.
Board
Investors · 14
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Also in the syndicate · 3
Reported raises · per SEC filings
Form D private placements$39.1M disclosed across 5 rounds · 2015–2021
▶$21.6MraisedMay 2021 · 28 investors · OtherRule 506(b)
- Eric PaleyDirector
- John OsborneExecutive Officer, Director
- Benedict RocchioDirector
- Jonah LopinExecutive Officer, Director
- Offering amount
- $21.7M
- Amount sold
- $21.6M
- First sale
- Apr 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$6MraisedFeb 2019 · 20 investors · OtherRule 506(b)
- Jonah LopinExecutive Officer, Director
- Eric PaleyDirector
- John OsborneExecutive Officer, Director
- Offering amount
- $6M
- Amount sold
- $6M
- Minimum investment
- $8K
- First sale
- Jan 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5MraisedApr 2018 · 20 investors · OtherRule 506(b)
- Eric PaleyDirector
- John OsborneExecutive Officer, Director
- Jonah LopinExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $5M
- Minimum investment
- $6.5K
- First sale
- Apr 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5MraisedNov 2016 · 41 investors · OtherRule 506(b)
- Jonah LopinExecutive Officer, Director
- John OsborneExecutive Officer, Director
- Eric PaleyDirector
- Offering amount
- $5M
- Amount sold
- $5M
- Minimum investment
- $5.4K
- First sale
- Oct 2016
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$1.5MraisedJun 2015 · 36 investors · OtherRule 506(c)
- Jonah LopinExecutive Officer, Director
- John OsborneExecutive Officer, Director
- Offering amount
- $1.5M
- Amount sold
- $1.5M
- Minimum investment
- $5K
- First sale
- Jan 2015
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06c
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Crayon offers competitive intelligence software for mid-market and enterprise businesses. The platform monitors competitors across public digital footprints, surfaces prioritized insights to users' inboxes, and applies AI to summarize news articles about competitors and score the importance of detected changes so teams can triage a competitive landscape efficiently.
Beyond monitoring, the product covers content creation and sales enablement: it generates and distributes battlecards, announcements and newsletters, and delivers intel inside tools sales teams already use, including Salesforce, Slack, Microsoft Teams and Highspot. A feature called Sparks runs recurring AI research on competitors' strategic moves, narratives, events, news, social media and PR. Crayon also provides measurement capabilities such as win/loss analysis, battlecard engagement data, team leaderboards, 1:1 coaching views and reporting on revenue influenced by competitive content, and the company publishes material on connecting competitive intel to AI tools such as ChatGPT, Glean and Copilot.
Crayon's earlier positioning described it as a market and competitive intelligence platform used to track, analyze and act on market movements from customers and competitors, informing external messaging and positioning, product and pricing changes, hiring plans and partner strategies.
Founding story
Crayon was founded in 2015 by Jonah Lopin, formerly of HubSpot, and John Osborne, formerly of AdMob.
Business model
Crayon sells a software platform to companies, marketed through demo requests and product tours on its website; customers are organizations that deploy it across go-to-market teams.
Software sold to mid-market and enterprise businesses; the company reported revenue growth of over 500% in 2017 and 300% in 2018.
Traction
Customer-reported outcomes published by the company include a 40% increase in battlecard adoption at Alteryx, $6 million in influenced revenue in under a year at Cognism, a 22% increase in competitive win rate at Salsify, a doubling of win rate in the most competitive segment at Allego within six months, and a win rate increase from 16% to 45% at Affinity. Earlier company statements cited sales win rate increases of more than 50% and time savings of at least 20%, hundreds of organizations as customers, and a team that grew from 35 employees in April 2018 after tripling in 2017.
Latest developments
The current product emphasizes AI capabilities, including AI news summarization, AI importance scoring and the Sparks research feature, plus connecting competitive intelligence into AI tools such as ChatGPT, Glean and Copilot.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Crayon positions itself as a competitive enablement partner and describes itself as the competitive intelligence backbone for mid-market and enterprise businesses, citing user-review recognition as a market leader.
The company contrasts its approach with what it calls old-school compete programs based on manual web research, quarterly analyst meetings and static battlecards, emphasizing real-time intelligence from buyers, sellers and deals, delivery inside existing sales workflows and tools, and measurement of program success by won and influenced revenue.
Technology
AI-driven monitoring that mines data about competitors, summarizes news articles into takeaways, scores insight importance, and generates content such as battlecards and newsletters; integrations with Salesforce, Slack, Microsoft Teams, Highspot and other go-to-market tools, and embedding of competitive intel into AI assistants including ChatGPT, Glean and Copilot.
Go-to-market
Direct sales supported by demo requests, product tours, customer case studies, webinars and recorded fireside chats, and research publications such as the annual State of Competitive Intelligence Report, which in its second edition drew on more than 1,000 CI professionals.
Mid-market and enterprise businesses, including Fortune 50 and Fortune 500 companies; buyers are competitive intelligence, product marketing, sales enablement and sales leadership teams. Named customers and users include Intuit, Monster.com, Zendesk, Fuze, Alteryx, Cognism, Salsify, Allego, Reputation, Affinity, Archer, Bloomerang and Oyster.
Geography
Headquartered in Boston, Massachusetts, at 280 Summer Street, 5th Floor, Boston, MA 02210, and part of the local Boston technology community.
History
Founded in 2015, the company tripled its team and grew revenue over 500% in 2017, then raised $5 million led by Steve Anderson of Baseline Ventures in April 2018 with plans to double its 35-person team. In February 2019 it raised a $6 million Series A led by Bedrock Capital, with participation from existing investors Baseline Ventures, Converge, Box Group, Oyster Funds and angel investors; Eric Paley of Founder Collective had led earlier fundraising. Alongside the Series A the company noted recent releases of dynamic battlecards, a Salesforce integration and integrations with sales enablement platforms.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 6
by search overlap
Companies competing with Crayon for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 4
launches, deals, and filingsCrayon announced a $6 million Series A led by Bedrock Capital, with participation from existing investors Baseline Ventures, Converge, Box Group, Oyster Funds and angels, to double the team across engineering, sales, services and marketing.
$6M source ↗
Crayon published its second annual State of Competitive Intelligence Report, based on responses from more than 1,000 competitive intelligence professionals; 87% of businesses said their market had become more competitive and 80% had begun investing in CI as a function.
In the four months preceding its Series A announcement, Crayon released dynamic battlecards, a Salesforce integration and integrations with sales enablement platforms.
Crayon raised $5 million led by Steve Anderson of Baseline Ventures, with participation from Eric Paley of Founder Collective, Maia Heymann of Converge and angel investors; funds were earmarked to double its 35-person team and accelerate 2018 growth.
$5M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 7
primary sources listed
- Crayoncrayon.co · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Crayon do?
- Crayon is a Boston-based competitive intelligence platform that monitors competitors and enables sales teams to win more deals.
- Who founded Crayon?
- Crayon was founded by Jonah Lopin in 2015.
- Who are Crayon's investors?
- Crayon's investors include Bantam Group, Baseline Ventures, Chaos Ventures, Converge, Eastward Capital Partners, Founder Collective, Gutbrain Ventures, Innovating Capital and 3 more.
- How much funding has Crayon raised?
- Crayon has disclosed $39.1M raised across 5 rounds.
- Where is Crayon headquartered?
- Crayon is headquartered in Boston, US.