Fanatics
Jacksonville, US · Founded 2021 · 16 known investors
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Fanatics is an online retailer of officially licensed sports merchandise, selling jerseys, apparel, headwear, collectibles, and team gear across leagues including the NFL, MLB, NBA, NHL, NCAA, MLS, Formula 1, and NASCAR. It serves sports fans and acts as an official outfitter for major leagues.
Founders & leadership
Fanatics was founded in 2021 by Michael Rubin.


Board
Investors · 16
How we know: a16z's portfolio · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Darco Capital's portfolio page · Not right? Tell us
How we know: press coverage · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Lakeside Capital's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Prysm Capital's portfolio page · Not right? Tell us
How we know: Rosecliff Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Silver Lake Partners's portfolio page · Not right? Tell us
How we know: fanaticsinc.com · Not right? Tell us
How we know: fanaticsinc.com · Not right? Tell us
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$4.3B disclosed across 7 of 8 rounds · 2020–2022
- $700MraisedDec 2022 · 2 sources
Clearlake Capital Group LP (lead), Fidelity Management & Research Co., LionTree LLC, Silver Lake, SoftBank Group Corp.
Source ↗
▶$685.5MraisedDec 2022 · 13 investors · RetailingRule 506(b)
- F. Douglas MackDirector
- Deven ParekhDirector
- Greg MondreDirector
- Jonathan MildenhallDirector
- Mindy GrossmanDirector
- Glenn H. SchiffmanExecutive Officer
- Michael G. RubinDirector, Executive Officer
- Michael R. ConnDirector
- Lydia JettDirector
- Gerald StorchDirector
- Shiri Ben-YishaiExecutive Officer
- Melissa A. BengtsonExecutive Officer
- Amount sold
- $685.5M
- First sale
- Oct 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.5BraisedDec 2022 · 64 investors · RetailingRule 506(b)
- Melissa A. BengtsonExecutive Officer
- Michael G. RubinDirector, Executive Officer
- Deven ParekhDirector
- Mindy GrossmanDirector
- Jonathan MildenhallDirector
- Lydia JettDirector
- F. Douglas MackDirector
- Shiri Ben-YishaiExecutive Officer
- Glenn H. SchiffmanExecutive Officer
- Gerald StorchDirector
- Michael R. ConnDirector
- Greg MondreDirector
- Offering amount
- $1.5B
- Amount sold
- $1.5B
- Sales commissions
- $5M
- Proceeds to insiders
- $614M
- First sale
- Dec 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$347MraisedOct 2021 · 5 investors · OtherRule 506(b)
- Caren YeamansExecutive Officer
- David Tucker KainDirector
- Michael G. RubinExecutive Officer, Director, Promoter
- Glenn H. SchiffmanExecutive Officer, Director, Promoter
- Offering amount
- $347M
- Amount sold
- $347M
- First sale
- Sep 2021
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$336.6MraisedSep 2021 · 17 investors · Other TechnologyRule 506(b)
- Michael G. RubinDirector, Executive Officer
- Michael BingleDirector
- Mindy GrossmanDirector
- Ronald FisherDirector
- F. Douglas MackDirector
- Gerald StorchDirector
- Greg MondreDirector
- Caren YeamansExecutive Officer
- Michael R. ConnDirector
- Glenn H. SchiffmanExecutive Officer
- Deven ParekhDirector
- Earvin Johnson, Jr.Director
- Offering amount
- $345M
- Amount sold
- $336.6M
- First sale
- Aug 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$322.6MraisedSep 2021 · 28 investors · Other TechnologyRule 506(b)
- Greg MondreDirector
- Michael G. RubinDirector, Executive Officer
- F. Douglas MackDirector
- Caren YeamansExecutive Officer
- Mindy GrossmanDirector
- Earvin Johnson, Jr.Director
- Glenn H. SchiffmanExecutive Officer
- Michael BingleDirector
- Michael R. ConnDirector
- Gerald StorchDirector
- Deven ParekhDirector
- Ronald FisherDirector
- Offering amount
- $322.6M
- Amount sold
- $322.6M
- First sale
- Apr 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$350MraisedSep 2021 · 35 investors · Other TechnologyRule 506(b)
- F. Douglas MackDirector
- Deven ParekhDirector
- Caren YeamansExecutive Officer
- Mukul ChawlaDirector
- Michael BingleDirector
- Michael ConnDirector
- Glenn H. SchiffmanExecutive Officer
- Greg MondreDirector
- Michael G. RubinDirector, Executive Officer
- Mindy GrossmanDirector
- Ronald FisherDirector
- Gerald StorchDirector
- Offering amount
- $350M
- Amount sold
- $350M
- Sales commissions
- $5.3M
- First sale
- Aug 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
The Fanatics mafia →6 people who came through Fanatics went on to found or lead other companies.
Frequently asked questions
- What does Fanatics do?
- Fanatics is an online retailer of officially licensed sports merchandise, selling jerseys, apparel, headwear, collectibles, and team gear across leagues including the NFL, MLB, NBA, NHL, NCAA, MLS, Formula 1, and NASCAR. It serves sports fans and acts as an official outfitter for major leagues.
- Who founded Fanatics?
- Fanatics was founded by Michael Rubin in 2021.
- Who are Fanatics's investors?
- Fanatics's investors include Andreessen Horowitz, Darco Capital, G Squared, Insight Partners, Lakeside Capital, Prysm Capital, Rosecliff Ventures, Silver Lake Partners and 7 more.
- How much funding has Fanatics raised?
- Fanatics has disclosed $4.3B raised across 7 of its 8 known rounds.
- Where is Fanatics headquartered?
- Fanatics is headquartered in Jacksonville, US.


















