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Fanatics

Jacksonville, US · Founded 2021 · 18 known investors

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Fanatics is an online retailer of officially licensed sports merchandise, selling jerseys, apparel, headwear, collectibles, and team gear across leagues including the NFL, MLB, NBA, NHL, NCAA, MLS, Formula 1, and NASCAR. It serves sports fans and acts as an official outfitter for major leagues.

B2B MarketplacesConsumerE-commerceGamingMarketplacesSports Tech

Founders & leadership

Fanatics was founded in 2021 by Michael Rubin.

MRMichael Rubin
Michael RubinFounderMichael Rubin founded Global Sports in 1998, which became GSI Commerce and sold to eBay for $2.4 billion in 2011; he subsequently reacquired and serves as Founder and CEO of Fanatics, a digital sports platform offering licensed merchandise, trading cards, sports betting, and gaming across major leagues and sports properties.
FD
F. Douglas MackExecutive
CYCaren Yeamans
Caren YeamansMs. Yeamans is the Secretary of the Issuer.
GHGlenn H. Schiffman
Glenn H. SchiffmanExecutive
DT
David Tucker KainExecutive
MG
Mindy GrossmanNamed on SEC filing
EJ
Earvin Johnson, Jr.Named on SEC filing
MR
Michael R. ConnNamed on SEC filing
GS
Gerald StorchNamed on SEC filing
MGMichael G. Rubin
Michael G. RubinFounder

Board

GM
Greg MondreBoard director
MB
Michael BingleBoard director

Investors · 18

Darco Capitallisted by Darco CapitalPhiladelphia

How we know: Darco Capital's portfolio page · Not right? Tell us

G Squaredlisted by G SquaredChicago

How we know: G Squared's portfolio page · Not right? Tell us

Insight Partnerslisted by Insight PartnersNew York · $120M – $350M

How we know: press coverage · open dataset · 5k.vc investor directory · Not right? Tell us

Lakeside Capitallisted by Lakeside CapitalTampa · $100K – $250K

How we know: Lakeside Capital's portfolio page · the VCSheet dataset · Not right? Tell us

Prysm Capitallisted by Prysm CapitalSan Francisco

How we know: Prysm Capital's portfolio page · Not right? Tell us

Rosecliff Ventureslisted by Rosecliff VenturesNew York City · $500K

How we know: Rosecliff Ventures's portfolio page · the VCSheet dataset · Not right? Tell us

Silver Lake Partnerslisted by Silver Lake PartnersMenlo Park

How we know: Silver Lake Partners's portfolio page · Not right? Tell us

SoftBank Vision Fundlisted by SoftBank Vision FundLondon
True North Cos.listed by True North Cos.
Clearlake Capital GroupreportedSanta Monica

How we know: fanaticsinc.com · Not right? Tell us

Fidelity InvestmentsreportedBoston

How we know: a mutual fund's N-PORT filing · fanaticsinc.com · Not right? Tell us

Franklin TempletonreportedSan Mateo

How we know: a mutual fund's N-PORT filing · Not right? Tell us

LionTreereportedNew York

How we know: fanaticsinc.com · Not right? Tell us

Neuberger BermanreportedDallas

How we know: a mutual fund's N-PORT filing · Not right? Tell us

SoftBank GroupreportedTokyo

How we know: fanaticsinc.com · Not right? Tell us

Thrive CapitalreportedNew York · $500K – $25M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Also in the syndicate · 1

Silver Lake

Funding

SEC filings, press & company announcements

$4.3B disclosed across 7 of 8 rounds · 2020–2022

▶$685.5MraisedDec 2022 · 13 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • F. Douglas MackDirector
  • Deven ParekhDirector
  • Greg MondreDirector
  • Jonathan MildenhallDirector
  • Mindy GrossmanDirector
  • Glenn H. SchiffmanExecutive Officer
  • Michael G. RubinDirector, Executive Officer
  • Michael R. ConnDirector
  • Lydia JettDirector
  • Gerald StorchDirector
  • Shiri Ben-YishaiExecutive Officer
  • Melissa A. BengtsonExecutive Officer
Amount sold
$685.5M
First sale
Oct 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.5BraisedDec 2022 · 64 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Melissa A. BengtsonExecutive Officer
  • Michael G. RubinDirector, Executive Officer
  • Deven ParekhDirector
  • Mindy GrossmanDirector
  • Jonathan MildenhallDirector
  • Lydia JettDirector
  • F. Douglas MackDirector
  • Shiri Ben-YishaiExecutive Officer
  • Glenn H. SchiffmanExecutive Officer
  • Gerald StorchDirector
  • Michael R. ConnDirector
  • Greg MondreDirector
Offering amount
$1.5B
Amount sold
$1.5B
Sales commissions
$5M
Proceeds to insiders
$614M
First sale
Dec 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$347MraisedOct 2021 · 5 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Caren YeamansExecutive Officer
  • David Tucker KainDirector
  • Michael G. RubinExecutive Officer, Director, Promoter
  • Glenn H. SchiffmanExecutive Officer, Director, Promoter
Offering amount
$347M
Amount sold
$347M
First sale
Sep 2021
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$336.6MraisedSep 2021 · 17 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael G. RubinDirector, Executive Officer
  • Michael BingleDirector
  • Mindy GrossmanDirector
  • Ronald FisherDirector
  • F. Douglas MackDirector
  • Gerald StorchDirector
  • Greg MondreDirector
  • Caren YeamansExecutive Officer
  • Michael R. ConnDirector
  • Glenn H. SchiffmanExecutive Officer
  • Deven ParekhDirector
  • Earvin Johnson, Jr.Director
Offering amount
$345M
Amount sold
$336.6M
First sale
Aug 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$322.6MraisedSep 2021 · 28 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Greg MondreDirector
  • Michael G. RubinDirector, Executive Officer
  • F. Douglas MackDirector
  • Caren YeamansExecutive Officer
  • Mindy GrossmanDirector
  • Earvin Johnson, Jr.Director
  • Glenn H. SchiffmanExecutive Officer
  • Michael BingleDirector
  • Michael R. ConnDirector
  • Gerald StorchDirector
  • Deven ParekhDirector
  • Ronald FisherDirector
Offering amount
$322.6M
Amount sold
$322.6M
First sale
Apr 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$350MraisedSep 2021 · 35 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • F. Douglas MackDirector
  • Deven ParekhDirector
  • Caren YeamansExecutive Officer
  • Mukul ChawlaDirector
  • Michael BingleDirector
  • Michael ConnDirector
  • Glenn H. SchiffmanExecutive Officer
  • Greg MondreDirector
  • Michael G. RubinDirector, Executive Officer
  • Mindy GrossmanDirector
  • Ronald FisherDirector
  • Gerald StorchDirector
Offering amount
$350M
Amount sold
$350M
Sales commissions
$5.3M
First sale
Aug 2020
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

7 people who came through Fanatics went on to found or lead other companies.

Jeff JordanInvestorFounded WealthfrontJared CarverVP StrategyFounded TracksmithMike ShimAdvisorFounded DigisureNishant MittalInterim Global Head of Innovation, R&D & Digital TransformationFounded MonaeoMichael RubinFounderFounded MagicAkshay BuddigaSenior Engineering ManagerFounded TrabaTom BaumlinChief Financial OfficerFounded Moneysolver

Frequently asked questions

What does Fanatics do?
Fanatics is an online retailer of officially licensed sports merchandise, selling jerseys, apparel, headwear, collectibles, and team gear across leagues including the NFL, MLB, NBA, NHL, NCAA, MLS, Formula 1, and NASCAR. It serves sports fans and acts as an official outfitter for major leagues.
Who founded Fanatics?
Fanatics was founded by Michael Rubin in 2021.
Who are Fanatics's investors?
Fanatics's investors include Andreessen Horowitz, Darco Capital, G Squared, Insight Partners, Lakeside Capital, Prysm Capital, Rosecliff Ventures, Silver Lake Partners and 9 more.
How much funding has Fanatics raised?
Fanatics has disclosed $4.3B raised across 7 of its 8 known rounds.
Where is Fanatics headquartered?
Fanatics is headquartered in Jacksonville, US.