Greenlight

Greenlight operates a family-oriented financial and safety application built around a debit card for children and teenagers. Parents or guardians control the account, setting spending limits, receiving real-time transaction notifications, and approving activity, while children use their own card and app view. The product spans four areas: family finance (spending controls, savings, investing, allowance and chores), family safety (real-time location sharing with place alerts for children, pets and seniors), family protection (fraud, identity and scam protection), and family organization through a Family Hub that syncs calendars, lists, chores and photos.

On the finance side, the service pays kids a stated savings rate of up to 6% and lets them research and place trades starting at $1, subject to parental approval. Allowance can be automated on a recurring schedule, and chores can be linked to earnings. The company reports 6.5 million family members, more than $75 million invested with parent approval, and more than $700 million saved by kids and teens toward goals, alongside a 4.8-star App Store rating from over 440,000 reviews.

Business model

Consumer subscription: families pay a recurring fee for access to the debit card and the app's finance, safety, protection and organization features.

Monthly subscription plans starting at $5.99 per month covering an entire family, including up to five children.

Traction

The company states 6.5 million family members, more than $75 million invested with parent approval, more than $700 million saved by kids and teens toward goals, and a 4.8-star App Store rating from over 440,000 reviews.