Giraffe360

Market position

Giraffe360 competes in real estate listing media capture and virtual tours; press coverage names Matterport as a comparable virtual tour provider serving photographers, and positions Giraffe360's agent-facing subscription as removing the need for a separate photographer in the listing workflow. Its investor Cipio Partners characterised the company as positioned to become a category leader in digital real estate marketing on the basis of its combined hardware, AI automation and software offering.

The offering bundles proprietary capture hardware, AI-driven automated post-production and listing marketing distribution into a single subscription, so that one property visit produces photos, floor plans, tours, video, 3D and a listing website without stitching, outsourcing or multi-tool workflows. The camera is designed for capture in roughly 30 seconds per point, and floor plans are produced to LiDAR-based accuracy suitable for appraisers.

Technology

Proprietary robotic 360° camera hardware integrating a high-specification image sensor, LiDAR laser scanning and robotics, paired with cloud-based AI processing. The camera captures HDR stills and panoramas plus a dense point cloud (cited at 350k data points per second on the standard camera and 750k on the PRO Camera) for true-scale geometry, with LiDAR 2.0 spatial accuracy for ANSI/appraiser-ready floor plans. AI processing handles image enhancement, virtual staging, object and camera removal, sky replacement and privacy blurring, and the PRO generation adds Gaussian-splat 3D models trained on over 600,000 properties. An earlier camera generation, the Giraffe Go Cam, was 30% lighter than its predecessor, charged faster and carried 500 GB of onboard storage.

Go-to-market

Direct subscription sales via the company website with demo bookings and online plan configuration for single operators, plus an enterprise sales team for multi-camera deployments. The site is localised for UK, US, EU, French, German and Spanish audiences, and the platform offers integrations with other listing systems.

Real estate agents, brokerages and estate agency teams, real estate photographers, and adjacent property professionals; the company's sales intake also lists developers, construction, architecture, asset and property management, appraisers, short-term rentals, student housing, proptech platforms and insurance. Reported customers as of June 2023 included CBRE, Keller Williams, eXp Realty, Strike and RE/MAX.

Geography

Headquartered in London, United Kingdom, with origins in Riga, Latvia; a US headquarters was established in Miami, Florida in 2023. The website serves UK, US, EU, French, German and Spanish-language markets, and the company describes users worldwide.

History

After its 2016 founding in Riga, the company relocated its headquarters to London. It raised $4.5 million in 2020 in a round led by LAUNCHub Ventures and Hoxton Ventures, then a $16 million round led by Founders Fund in December 2022 alongside $6 million in long-term venture debt from Columbia Lake Partners, at which point it had raised $22 million in equity and $9 million in venture debt in total. Alongside the 2022 raise it launched the Giraffe Go Cam. In April 2023 it made Miami its US headquarters, and in June 2023 it announced an AI property description tool. In March 2026 it closed a $10 million Series B led by Cipio Partners.