General Intuition

General Intuition is a New York-based artificial intelligence research lab that describes itself as a frontier lab for "acting in space and time." It develops two complementary families of models: action models, which select what action to take given observations of an environment, and world models, which predict how an environment will evolve in response to actions. The stated objective is to move foundation models beyond text and video toward systems that can perceive, anticipate, and act in both virtual and physical environments, with target application areas in gaming, simulation, and robotics.

The company was spun out in October 2025 from Medal, a video-game clip-sharing platform founded by CEO Pim de Witte and operating under the same parent company. Medal supplies General Intuition's core training asset: billions of gameplay clips per year uploaded by more than 17 million monthly active users, each carrying action labels that record which buttons and mouse movements a player used and when. Management argues that these ground-truth action labels differentiate its data from competitors that must infer actions from video alone. In demonstrations reported by TechCrunch in June 2026, a single underlying model both played a Fortnite-like game continuously for 100 hours and controlled a quadrupedal robot navigating an office from a single camera after roughly eight minutes of real-world fine-tuning data.

Its published work includes MIRA, a playable multiplayer world model trained on 10,000 hours of data collected with publicly available bots that models four-player Rocket League dynamics and runs in real time at 20 fps, built with Kyutai in collaboration with Epic Games. Founders' prior research includes GAIA-2 (2025), DIAMOND (NeurIPS spotlight, 2024), Δ-IRIS (ICML, 2024), and IRIS (ICLR oral, 2023).

Founding story

The company was founded in 2025 by Pim de Witte together with researchers Eloi Alonso, Adam Jelley, and Vincent Micheli, and spun out of de Witte's gaming clip platform Medal in October 2025. According to the company's chief of staff, it was created in part after Medal declined an acquisition offer from a major AI lab, the founders having concluded that the action metadata attached to Medal's clips was a more valuable asset than the platform itself.

Business model

General Intuition develops foundation action and world models and offers access through a commercial API. It has onboarded initial partners across games, simulation, and robotics, and stated an intention to work selectively with a small number of companies ahead of a broader model release. Its world model is used internally as a training environment (referred to as "the gym") rather than sold as the product; the company states it intends to sell the agentic model itself.

Access to its models is offered via a commercial API, initially to selected partners in games, simulation, and robotics, with broader availability planned by the end of summer 2026.

Traction

Training data is drawn from Medal, which reports more than 17 million monthly active users uploading roughly 2 billion clips per year and hundreds of millions of hours of gameplay. The company has onboarded first commercial API partners across games, simulation, and robotics. Reported demonstrations include an agent playing a Fortnite-like game for 100 hours continuously and a quadrupedal robot controlled by the same model after eight minutes of real-world fine-tuning data. As of August 2026 the company was reported to be raising at a $6 billion pre-money valuation, with the round described as oversubscribed.

Latest developments

On June 25, 2026 the company announced a $320 million Series A at a $2.3 billion valuation, with most proceeds directed to compute scaling via CoreWeave and a portion earmarked for broadening commercial API access by the end of summer 2026. In August 2026, TechCrunch reported the company was in talks to raise at a $6 billion pre-money valuation from new investors Valor Equity Partners, Point72 Ventures, and Seven Seven Six, with existing investors Khosla Ventures and General Catalyst participating; proceeds were said to target compute infrastructure and hiring with a focus on robotic embodiments. The company also released MIRA, a playable multiplayer Rocket League world model created with Kyutai in collaboration with Epic Games.