Xero
Wellington, NZ · Founded 2006 · New Zealand corporation · 6,101 employees on LinkedIn · 2 known investors
Find your way into Xero
117 people in our graph share verified history with the Xero team — schools, employers, funds. One of them is your warm intro.
Alex Bardunlockedknows Rod Drury · together at Xero (overlapped)
knows the team · via Xero
×9knows the team · via Victoria University of Wellington
knows the team · via TradeMe
Xero provides cloud-based accounting software for small businesses and their advisors, serving around 5 million customers across 180+ countries including Australia, the UK, the US, and New Zealand. The page is an investor relations section covering financial results, annual reports, and shareholder information.
Founders & leadership
Xero was founded in 2006 by Rod Drury.
RD
Rod DruryinFounderRod Drury founded Xero, a cloud-based accounting software platform for small businesses now operating in over 180 countries with millions of customers. He previously created multiple technology companies and currently serves as a shareholder while contributing to company strategy and pursuing philanthropic infrastructure initiatives.
AL
Andy Larkinchief marketing and business officer2014–2017
AN
DJ
Douglas JeffriesChief Financial Officer
RJ
Ross JenkinsChief Operating Officer
DR
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Sukhinder Singh CassidyinCEO
Board
CW
Craig WinklerBoard director
SM
Sam MorganBoard director
WV
William VeghteBoard director
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Graham SmithBoard director
CE
Craig ElliottBoard director
Investors · 2
Reported raises · per SEC filings
Form D private placements$110.8M disclosed across 1 round · 2015
▶$110.8MraisedMar 2015 · 15 investors · Other TechnologyRule 506(b)
▶$110.8MraisedMar 2015 · 15 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Matt VaughanExecutive Officer
- William VeghteDirector
- Graham SmithDirector
- Andy LarkExecutive Officer
- Craig WinklerDirector
- Angus NortonExecutive Officer
- Douglas JeffriesExecutive Officer
- Rodney DruryExecutive Officer, Director
- Ross JenkinsExecutive Officer
- Duncan RitchieExecutive Officer
- Sam MorganDirector
- Craig ElliottDirector
- Lee HattonDirector
- Chris LiddellDirector
- Graham ShawDirector
- Offering amount
- $110.8M
- Amount sold
- $110.8M
- Sales commissions
- $2M
- Placement agents
- Morgan Stanley & Co. LLC
- First sale
- Mar 2015
- Incorporated
- Corporation, New Zealand
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
The Xero mafia →7 people who came through Xero went on to found or lead other companies.
Alex BardAdvisorFounded Campaign MonitorSteven AldrichBoard MemberFounded PositscienceIan VacinVice President, Marketing & ProductFounded KarbonPhilip FierlingerCo-founder, Head of DesignFounded UpstockDuncan RitchieChief Platform OfficerFounded UpstockJohn FreemanVP, Payroll Product DevelopmentFounded KarbonBlake OliverXero Ambassador, West CoastFounded Earmark-logo-png
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Competitors · 10
by search overlap
Intuit®34439 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
Corporatefinanceinstitute19694 shared keywordsCorporate Finance Institute offers an online specialization program teaching finance professionals how to integrate environmental, social, and governance (ESG) factors into financial analysis, valuation, and investment decision-making. The program covers ESG frameworks, sustainability integration, greenhouse gas accounting, and climate risk management across eight core courses.
Fresh Books19062 shared keywordsFreshBooks is a cloud-based accounting and invoicing platform designed for small service-based businesses. The software helps business owners manage invoicing, accounting, and financial connections with customers.
Wise14054 shared keywordsWise is a financial platform offering international money transfers, multi-currency accounts, and debit cards with low fees and competitive exchange rates, serving millions of users globally.
Stripe13904 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
Bench13524 shared keywordsBench provides catch-up bookkeeping and tax resolution services for small business owners who have fallen behind on their books and back taxes. It prepares tax-ready financials and works with a network of tax resolution partners to help clients settle tax debt and negotiate with the IRS.
Bill.com Holdings, Inc.11920 shared keywordsBILL is a unified financial operations platform that automates accounts payable, receivables, and spend management for businesses. The platform processes over $345 billion in annual payment volume and serves nearly 500,000 customers across the US and 130+ countries.
SmartAsset11325 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
Avalara10161 shared keywordsAvalara provides tax calculation, returns and reporting, and compliance document management for businesses operating at global scale. The platform serves to power tax operations across millions of users worldwide.
GoCardless10103 shared keywordsGoCardless provides bank payment collection and open banking data access services. The platform enables businesses to collect domestic and international payments via bank accounts and securely access customer bank account data across 2,300+ banks in the UK and Europe.
Companies competing with Xero for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Xero ASX:XRO: Why Is Its ASX 50 AI Strategy Back in Focus?kalkinemedia.com · Aug 2026
Xero CEO’s $30.9m pay package frustrates NZ Shareholders Association on back of share price dive - NZ Heraldnzherald.co.nz · Aug 2026
Robot accountant start-up Sterling raises millions from early Trade Me, Xero backers to expand into UK, US - NZ Heraldnzherald.co.nz · Aug 2026Frequently asked questions
- What does Xero do?
- Xero provides cloud-based accounting software for small businesses and their advisors, serving around 5 million customers across 180+ countries including Australia, the UK, the US, and New Zealand. The page is an investor relations section covering financial results, annual reports, and shareholder information.
- Who founded Xero?
- Xero was founded by Rod Drury in 2006.
- Who are Xero's investors?
- Xero's investors include Accel, Valar Ventures Llc.
- How much funding has Xero raised?
- Xero has disclosed $110.8M raised across 1 round.
- Where is Xero headquartered?
- Xero is headquartered in Wellington, NZ.