Xero
Wellington, NZ · Founded 2006 · New Zealand corporation · 1 known investors
Xero provides cloud-based accounting software for small businesses and their advisors, serving around 5 million customers across 180+ countries including Australia, the UK, the US, and New Zealand. The page is an investor relations section covering financial results, annual reports, and shareholder information.
AI & Machine LearningCloud ComputingFintechSaaS
Founders & leadership
Xero was founded in 2006 by Rodney Drury.
RD
Rodney DruryChief Executive Officer, Executive Director
AL
Andy LarkChief Marketing Officer
AN
Angus NortonChief Product Officer
DJ
Douglas JeffriesChief Financial Officer
RJ
Ross JenkinsChief Operating Officer
DR
Duncan RitchieChief Platform Officer
MV
Matt VaughanCompany Secretary
Board
CW
Craig WinklerBoard director
SM
Sam MorganBoard director
WV
William VeghteBoard director
GS
Graham SmithBoard director
CE
Craig ElliottBoard director
Investors · 1
Reported raises · per SEC filings
Form D private placements$110.8M disclosed across 1 round · 2015
▶$110.8MraisedMar 2015 · 15 investors · Other TechnologyRule 506(b)
▶$110.8MraisedMar 2015 · 15 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Matt VaughanExecutive Officer
- William VeghteDirector
- Graham SmithDirector
- Andy LarkExecutive Officer
- Craig WinklerDirector
- Angus NortonExecutive Officer
- Douglas JeffriesExecutive Officer
- Rodney DruryExecutive Officer, Director
- Ross JenkinsExecutive Officer
- Duncan RitchieExecutive Officer
- Sam MorganDirector
- Craig ElliottDirector
- Lee HattonDirector
- Chris LiddellDirector
- Graham ShawDirector
- Offering amount
- $110.8M
- Amount sold
- $110.8M
- Sales commissions
- $2M
- Placement agents
- Morgan Stanley & Co. LLC
- First sale
- Mar 2015
- Incorporated
- Corporation, New Zealand
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 10
by search overlapIntuit®34439 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
Fresh Books19062 shared keywordsFreshBooks is a cloud-based accounting and invoicing platform designed for small service-based businesses. The software helps business owners manage invoicing, accounting, and financial connections with customers.
Wise14054 shared keywordsWise is a financial platform offering international money transfers, multi-currency accounts, and debit cards with low fees and competitive exchange rates, serving millions of users globally.
Stripe13904 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
Bench13524 shared keywordsBench provides small business bookkeeping through a dedicated bookkeeping team combined with software that produces monthly financial statements, expense reports, and real-time financial insights. It also offers tax preparation, filing, and advisory services, serving small business owners in the United States.
Bill.com Holdings, Inc.11920 shared keywordsBILL is a unified financial operations platform that automates accounts payable, receivables, and spend management for businesses. The platform processes over $345 billion in annual payment volume and serves nearly 500,000 customers across the US and 130+ countries.
SmartAsset11325 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
Avalara10161 shared keywordsAvalara provides tax calculation, returns and reporting, and compliance document management for businesses operating at global scale. The platform serves to power tax operations across millions of users worldwide.
GoCardless10103 shared keywordsGoCardless provides bank payment collection and open banking data access services. The platform enables businesses to collect domestic and international payments via bank accounts and securely access customer bank account data across 2,300+ banks in the UK and Europe.
Ramp10079 shared keywordsRamp provides a spend management platform that consolidates corporate cards, expense management, accounts payable, business banking, travel booking, and procurement into one system. It targets businesses seeking automated coding, reconciliation, policy enforcement, and visibility across company spending.
Companies competing with Xero for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Xero do?
- Xero provides cloud-based accounting software for small businesses and their advisors, serving around 5 million customers across 180+ countries including Australia, the UK, the US, and New Zealand. The page is an investor relations section covering financial results, annual reports, and shareholder information.
- Who founded Xero?
- Xero was founded by Rodney Drury in 2006.
- Who are Xero's investors?
- Xero's investors include Valar Ventures Llc.
- How much funding has Xero raised?
- Xero has disclosed $110.8M raised across 1 round.
- Where is Xero headquartered?
- Xero is headquartered in Wellington, NZ.