Forma
Founded 2016 · 10 known investors
Forma.ai provides a sales performance management (SPM) system that helps enterprise organizations manage sales compensation, planning, and performance data in a unified platform. The product enables complex go-to-market operations by integrating sales comp, planning, and analytics to optimize revenue growth.
AI & Machine LearningEnterprise SoftwareSaaSSales Tech
Founders & leadership
Forma was founded in 2016 by Nabeil Alazzam.
NA
Nabeil AlazzaminFounder and CEO
Investors · 10
ACME CapitalSan Francisco
Crosslink CapitalSan Francisco · $1M – $9M
Golden VenturesToronto · $500K – $2.5M
Panache VenturesMontreal · $1.5M
Uncork CapitalSan Francisco · $3M – $5M
Blumberg Capitalreported · 2 sourcesMiami · $500K – $5M
FoundersX VenturesreportedSilicon Valley
Gradient Venturesreported · 2 sourcesSan Francisco · $100K – $10M
XfundreportedPalo Alto · $50K – $500K
Y CombinatorreportedSan Francisco · $500K
Funding
SEC filings, press & company announcements$6M disclosed across 1 round · 2025
- $6MSeed roundOct 2025 · 2 sources
Blumberg Capital (lead), Gradient Ventures (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 10
by search overlapEverstage746 shared keywordsEverstage is a sales compensation and commissions management platform that lets Ops teams build and adjust commission plans, gives Finance an audit trail with ASC 606-ready reporting and accurate payout calculations, and lets sales reps forecast earnings from live pipeline. It also offers add-on planning tools for territories and quotas, serving enterprise revenue, finance, and sales operations teams.
CaptivateIQ720 shared keywordsCaptivateIQ provides a modern platform for automating commission and compensation management, helping companies align incentives with revenue outcomes. The platform serves sales-driven organizations looking to improve ROI on incentive programs and support sales rep motivation and performance.
Remuner620 shared keywordsRemuner offers a platform for designing, managing, and automating variable compensation and incentive plans, including commission calculations, approval workflows, and performance dashboards. It targets sales and finance teams with tools for gamified challenges, earning simulations, and centralized team access to incentive information.
QuotaPath597 shared keywordsQuotaPath is an AI-native sales commission tracking and compensation management system that lets teams design, run, and optimize comp plans while connecting incentive decisions to revenue outcomes. It serves Sales, RevOps, and Finance teams, integrating with CRM, ERP, accounting, and payroll systems to automate the end-to-end commission cycle.
Xactly503 shared keywordsXactly offers an AI-driven sales performance management platform that handles sales commission and incentive compensation, aimed at revenue and sales operations teams. Its software combines sales performance orchestration and commission management in a single platform.
Rippling320 shared keywordsRippling is a workforce management platform that unifies HR, IT, finance, and employee data across a business. It integrates with 600+ applications to help organizations operate more efficiently.
Advantage Club288 shared keywordsAdvantageClub.ai operates an employee engagement and rewards platform that provides corporates with client and employee benefits, perks, and rewards through a network of brand partners. It serves enterprises looking to manage employee experience, wellness, and engagement while enabling brands to reach targeted customer segments.
Performio262 shared keywordsPerformio provides sales compensation management software that helps finance, sales, and operations teams manage complex commission and incentive plans at scale. It targets organizations moving away from spreadsheets and legacy systems, offering accuracy, flexibility, and transparency in incentive compensation.
Varicent Software255 shared keywordsVaricent builds a SaaS platform for sales performance management that includes sales planning, incentive compensation, and AI-driven insights to help revenue organizations set goals, allocate territories, and achieve revenue targets.
homebase250 shared keywordsHomebase is a management platform for small businesses that includes team messaging, scheduling, shift tracking, onboarding, and payroll features. It serves restaurants, retail, and other hourly-wage businesses with tools for employee communication, scheduling, and performance tracking.
Companies competing with Forma for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Caliber Mining’s ₹450 crore IPO opens today; raises ₹135 crore from anchor investors ahead of issuefortuneindia.com · Jul 2026Frequently asked questions
- What does Forma do?
- Forma.ai provides a sales performance management (SPM) system that helps enterprise organizations manage sales compensation, planning, and performance data in a unified platform. The product enables complex go-to-market operations by integrating sales comp, planning, and analytics to optimize revenue growth.
- Who founded Forma?
- Forma was founded by Nabeil Alazzam in 2016.
- Who are Forma's investors?
- Forma's investors include ACME Capital, Crosslink Capital, Golden Ventures, Panache Ventures, Uncork Capital, Blumberg Capital, FoundersX Ventures, Gradient Ventures and 2 more.
- How much funding has Forma raised?
- Forma has disclosed $6M raised across 1 round.