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Forma AI

Founded 2016 · 195 employees on LinkedIn · 10 known investors

Find your way into Forma AI

Forma.ai provides a sales performance management (SPM) system that helps enterprise organizations manage sales compensation, planning, and performance data in a unified platform. The product enables complex go-to-market operations by integrating sales comp, planning, and analytics to optimize revenue growth.

AI & Machine LearningEnterprise SoftwareSaaSSales Tech

Founders & leadership

Forma AI was founded in 2016 by Nabeil Alazzam.

NANabeil Alazzam
Nabeil AlazzamFounder and CEOFounder & CEO at Forma

Investors · 10

Crosslink Capitallisted by Crosslink CapitalMenlo Park · $1M – $9M

How we know: Crosslink Capital's portfolio page · the VCSheet dataset · Not right? Tell us

Golden Ventureslisted by Golden VenturesToronto · $500K – $2.5M

How we know: Golden Ventures's portfolio page · Not right? Tell us

Panache Ventureslisted by Panache VenturesMontreal · $1.5M

How we know: Panache Ventures's portfolio page · the VCSheet dataset · Not right? Tell us

Uncork Capitallisted by Uncork CapitalSan Francisco · $3M – $5M

How we know: Uncork Capital's portfolio page · Not right? Tell us

Blumberg CapitalreportedMiami · $500K – $5M

How we know: funding news · finance.yahoo.com · Not right? Tell us

FoundersX VenturesreportedSilicon Valley

How we know: funding news · Not right? Tell us

Gradient VenturesreportedSan Francisco · $100K – $10M

How we know: funding news · calcalistech.com · Not right? Tell us

XfundreportedPalo Alto · $50K – $500K

How we know: the VCSheet dataset · Not right? Tell us

Y CombinatorreportedSan Francisco · $150K

How we know: funding news · Not right? Tell us

Funding

SEC filings, press & company announcements

$6M disclosed across 1 round · 2025

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

2 people who came through Forma AI went on to found or lead other companies.

Andrew McLoughlinInvestor, Board ObserverFounded Founders PledgeAndy WangVP FinanceFounded Finta

Competitors · 10

by search overlap
Everstage746 shared keywordsEverstage is a sales compensation and commissions management platform that lets Ops teams build and adjust commission plans, gives Finance an audit trail with ASC 606-ready reporting and accurate payout calculations, and lets sales reps forecast earnings from live pipeline. It also offers add-on planning tools for territories and quotas, serving enterprise revenue, finance, and sales operations teams.
CaptivateIQ720 shared keywordsCaptivateIQ provides a modern platform for automating commission and compensation management, helping companies align incentives with revenue outcomes. The platform serves sales-driven organizations looking to improve ROI on incentive programs and support sales rep motivation and performance.
Remuner620 shared keywordsRemuner offers a platform for designing, managing, and automating variable compensation and incentive plans, including commission calculations, approval workflows, and performance dashboards. It targets sales and finance teams with tools for gamified challenges, earning simulations, and centralized team access to incentive information.
Quotapath597 shared keywordsQuotaPath is an AI-native sales commission tracking and compensation management system that lets teams design, run, and optimize comp plans while connecting incentive decisions to revenue outcomes. It serves Sales, RevOps, and Finance teams, integrating with CRM, ERP, accounting, and payroll systems to automate the end-to-end commission cycle.
Xactly503 shared keywordsXactly provides an intelligent revenue platform for sales teams that combines sales compensation, planning, forecasting, and territory management capabilities. The platform serves sales organizations looking to optimize revenue outcomes through integrated tools and motivation.
Rippling320 shared keywordsRippling is a workforce management platform that unifies HR, IT, finance, and employee data across a business. It integrates with 600+ applications to help organizations operate more efficiently.
Advantage Club288 shared keywordsAdvantageClub.ai operates an employee engagement and rewards platform that provides corporates with client and employee benefits, perks, and rewards through a network of brand partners. It serves enterprises looking to manage employee experience, wellness, and engagement while enabling brands to reach targeted customer segments.
Corporatefinanceinstitute265 shared keywordsCorporate Finance Institute offers an online specialization program teaching finance professionals how to integrate environmental, social, and governance (ESG) factors into financial analysis, valuation, and investment decision-making. The program covers ESG frameworks, sustainability integration, greenhouse gas accounting, and climate risk management across eight core courses.
Performio262 shared keywordsPerformio provides sales commission and incentive compensation management software that ingests data from CRM, ERP, HRIS, and finance systems to calculate complex commission plans, with embedded AI and a no-code plan builder. It serves sales and finance teams at organizations with large, complex commission structures, giving reps real-time visibility into earnings.
Varicent Software255 shared keywordsVaricent builds a SaaS platform for sales performance management that includes sales planning, incentive compensation, and AI-driven insights to help revenue organizations set goals, allocate territories, and achieve revenue targets.

Companies competing with Forma AI for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Forma AI do?
Forma.ai provides a sales performance management (SPM) system that helps enterprise organizations manage sales compensation, planning, and performance data in a unified platform. The product enables complex go-to-market operations by integrating sales comp, planning, and analytics to optimize revenue growth.
Who founded Forma AI?
Forma AI was founded by Nabeil Alazzam in 2016.
Who are Forma AI's investors?
Forma AI's investors include ACME Capital, Crosslink Capital, Golden Ventures, Panache Ventures, Uncork Capital, Blumberg Capital, FoundersX Ventures, Gradient Ventures and 2 more.
How much funding has Forma AI raised?
Forma AI has disclosed $6M raised across 1 round.