Fundraising Fox

Deed

AcquiredYC S21

New York City, US · Founded 2016 · 40 employees · 6 known investors

Bonterra Deed is a platform that unifies employee giving, volunteering, grantmaking, and corporate social responsibility initiatives for organizations. The software serves enterprise companies and their CSR teams to manage global impact programs, employee engagement, and measure social impact outcomes.

Also known as Bonterra Deed · Deed Engage

Enterprise SoftwareHR TechImpact & Social GoodSaaSB2BEnterpriseUnited States of AmericaAmerica / CanadaPartly Remote

Founders & leadership· Y Combinator alumni (S21)

Deed was founded in 2016 by Deevee Kashi, Aske Ertmann, and Steve Liu.

DKDeevee Kashi
Deevee Kashiin𝕏Cofounder & CEO2016–2026Deevee Kashi spent over a decade in hospitality leadership, including early roles managing a brand that generated significant revenue, before transitioning to work in volunteer engagement and social impact.
AEAske Ertmann
Aske ErtmanninCo-founder & CTOAske Ertmann has over 15 years of experience architecting and building applications for mid-market and enterprise organizations. He was previously a partner at a web agency and release manager for Neos CMS.
SLSteve Liu
Steve LiuinCo-Founder & COOSteve Liu held roles spanning 17 years at financial services firms including Merrill Lynch, Lehman Brothers, and Jefferies, where he worked on product development and market expansion. He founded a boutique investment bank following the 2008 financial crisis and holds a master's degree in Management Science and Engineering and a bachelor's degree in Economics from Stanford University.

Investors · 6

DG Daiwa Ventures
Earlybird Venture CapitalBerlin · $540K – $12M
PruVen Capital PartnersLos Altos · $100K – $10M
SquareOneBerlin · $378K – $3.8M
Y CombinatorSan Francisco · $500K
ACE & CompanyreportedNew Yorkvia Sherif El Halwagy · inferred

Company profile

researched Aug 2026

Deed, operating as Bonterra Deed, is a corporate social responsibility (CSR) software platform that brings employee giving, volunteering, grantmaking, employee resource groups (ERGs), and related social impact programs together in a single system. The platform is organized into three packages: Deed Engage for employee-facing giving, volunteering, gamification and ERG/community features; Deed Grants for configurable corporate grantmaking workflows, approvals and centralized reporting; and Deed 360, which combines both into one integrated view of impact.

Functional areas include donations and corporate matching, volunteering, grants management, employee communities/ERGs, and "Actions" for community impact initiatives. The platform provides self-serve data management tools, real-time dashboards and built-in reporting intended to let CSR teams track engagement, analyze giving and volunteering trends, and report social return on investment. AI capabilities are marketed under the ImpactAI suite and "Que" skills, covering grant scoring, applicant matching, smart forms, matching-gift review, AI-assisted campaign creation and personalized recommendations for employees.

Business model

Deed sells CSR and employee engagement software to organizations, with a publicly listed pricing page and demo request process; it is now delivered as part of Bonterra's corporate social responsibility product line.

Traction

The company reports a 2x increase in employee participation among organizations that switched to Deed, and cites customers including Ripple, Instacart and Kyndryl reporting participation increases of 40% to 3x compared with prior platforms.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Positioned as an enterprise CSR and employee engagement platform; the company states it is used by 33% of the Fortune 100 and nine of the top 10 US financial institutions, and combines employee engagement with grantmaking capabilities described as productized from more than 25 years of enterprise grantmaking experience.

Combines employee-facing giving, volunteering and ERG engagement with enterprise grantmaking in one unified impact view, emphasizing mobile-first participation design, gamification, AI-driven automation, and configurable grant workflows intended to launch in weeks rather than months.

Technology

A mobile-first, cloud-based CSR platform with gamification (badges, certificates, leaderboards), multi-language and multi-currency support, real-time dashboards and reporting, and AI features (ImpactAI, Que skills) applied to grant scoring, applicant matching, smart forms, matching gift review and campaign creation.

Go-to-market

Direct enterprise sales through demo requests and published pricing, supported by customer testimonials and case examples, and distributed through Bonterra's CSR solution portfolio.

Enterprise organizations and their CSR, social impact and grants teams, including large global employers; the site cites customers such as Ripple, Instacart, Kyndryl and o9 Solutions.

Geography

Supports global programs with more than 19 languages, 37+ currencies, local payment options, and access to nonprofits across 170+ countries.

History

Deed's employee engagement product, Deed Engage, joined Bonterra and the company now operates under the Bonterra Deed brand within Bonterra's social good ecosystem, with the stated intent of retaining the existing employee engagement product while adding Bonterra's grantmaking and network resources.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Countries with nonprofit accessJan 2025170
Currencies supportedJan 202537 currencies
HeadcountAug 202697
Increase in employee participation reported by organizations that switched to DeJan 20252x
Languages supportedJan 202519 languages
Share of Fortune 100 using DeedJan 202533%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 9

by search overlap
Bonterra48 shared keywordsBonterra provides software and data infrastructure for nonprofits, foundations, governments, and corporations to manage fundraising, grantmaking, case management, and donor relationships. The platform serves mission-driven organizations seeking to coordinate social good efforts and leverage data insights to maximize charitable impact.
Benevity37 shared keywordsBenevity operates an AI-native corporate social responsibility platform that unifies employee giving, volunteering, grants management, employee resource groups, challenges and impact reporting in one system. It serves large enterprises running purpose and social impact programs, with global fund disbursement, nonprofit validation and compliance across 200+ countries.
Goodera26 shared keywordsGoodera runs curated corporate volunteering programs, offering in-person, virtual, and hybrid events for companies to engage employees while supporting nonprofits. It provides a global infrastructure connecting corporate volunteers with a network of over 50,000 nonprofit partners.
Groundswell26 shared keywordsGroundswell is a CSR (corporate social responsibility) platform that provides employees with tax-advantaged personal giving accounts, volunteer program management, and employee assistance funds integrated into a single workplace experience. The platform serves HR leaders and enterprises seeking to improve employee retention and engagement through social impact and purpose-driven work.
Submittable26 shared keywordsSubmittable is a platform for managing grant applications and fund disbursement, serving nonprofits, foundations, and government agencies that administer grants and programs.
Givebutter24 shared keywordsGivebutter offers all-in-one fundraising software for nonprofits, including donation forms, events, auctions, a built-in donor CRM, and marketing tools across email, text, and direct mail. It charges 0% platform fees and provides a Givebutter Wallet that earns 2.5% APY on funds raised.
Charitynavigator22 shared keywordsCharity Navigator is a nonprofit research tool that rates and provides information on thousands of charities using data from the IRS, partners, and the charities themselves. It lets donors find organizations that match their values and donate to multiple charities through a single checkout called the Giving Basket.
Percent Pledge17 shared keywordsPercent Pledge provides corporate social responsibility (CSR) software for employee giving and volunteering, letting companies run donation programs to millions of charities, match gifts, manage volunteer time off, and access hosted volunteer events. It serves employers looking to run global employee engagement and philanthropy programs, and also offers full-service volunteer event planning.
Charity Miles15 shared keywords

Companies competing with Deed for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 1

launches, deals, and filings
Jan 2025
Deed Engage becomes part of Bonterra

Deed joined the Bonterra Network, with Deed Engage integrated into Bonterra's Corporate Social Responsibility solutions and the platform rebranded as Bonterra Deed.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Trust Deed Investing Vs. Fund Structuresfortralaw.com · Jul 2025Deed raises $10M for its workplace giving platform – TechCrunchtechcrunch.com · Dec 2021How Deed And Adidas Are Pioneering The Next Generation Of Employee Engagement (Part One)forbes.com · Aug 2021Deed pulls your employer’s charity and volunteer program into Slack to keep it front of mind – TechCrunchtechcrunch.com · Aug 2021Deed - Helping companies retain employees by doing good deeds | Product Huntproducthunt.com · Jul 2021Deed Raises $2M in Funding - FinSMEsfinsmes.com · Dec 2020Investing in Trust Deeds for Cashflow - TaliMar Financialtalimarfinancial.com · Jun 2018

▸Research sources · 1

primary sources listed
  • Deedjoindeed.com · web

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Deed do?
Deed is a corporate social responsibility platform unifying employee giving, volunteering, ERGs, and grantmaking, now part of Bonterra.
Who founded Deed?
Deed was founded by Deevee Kashi, Aske Ertmann, Steve Liu in 2016.
Who are Deed's investors?
Deed's investors include DG Daiwa Ventures, Earlybird Venture Capital, PruVen Capital Partners, SquareOne, Y Combinator, ACE & Company.
Where is Deed headquartered?
Deed is headquartered in New York City, US.