Alguna

Alguna is a monetization and revenue management platform that unifies pricing, quoting, contracting, billing and collections in a single system. Its product set covers pricing and packaging configuration, CPQ with quotes and proposals, approvals and deal desk workflows, embedded e-signature and contract management, subscriptions and renewals, CRM sync, usage metering, invoicing, payments, dunning and revenue recognition. The company positions the platform as supporting any pricing model, including seat-based subscriptions, usage-based pricing, credits, platform fees, ramps, discounts and hybrid models, with no-code changes intended to avoid engineering work.

The platform is designed to complement rather than replace existing sales, finance and engineering tools, integrating with CRMs and with ERP/accounting systems such as Stripe Invoicing, NetSuite, Xero, QuickBooks and Bill. Real-time metering supports billable metrics such as tokens, API calls and minutes, with credits and overages handled natively, and revenue recognition schedules are described as ASC 606/IFRS-ready across multi-entity and multi-currency operations. Alguna also markets an AI assistant for revenue operations, Una AI, and a founder dashboard covering MRR, ARR, churn and cash collections.

Alguna describes a structured onboarding path in which customers connect CRM/ERP systems and import products and price books at the start, receive white-glove migration and begin processing usage events by roughly day 14, and fully switch billing over with automated revenue recognition and renewals by roughly day 30.

Founding story

The two founders met at payment orchestration fintech Primer, where Đekić worked on payments and commerce ecosystems and MacLeod was a founding engineer who helped scale the engineering organization from 30 to about 100 people. Đekić had earlier built a custom revenue management platform for a 600-person go-to-market organization at UK payments company Dojo. Encountering quote-to-cash problems firsthand while launching new products, and after interviewing more than 100 company leaders about fragmented billing workflows, they started Alguna to consolidate those processes into one platform.

Business model

Alguna sells software to B2B companies that manage pricing, quoting and billing operations. Its site references a "startup" plan with reduced fees and waived setup charges for companies under $1M ARR, indicating tiered commercial packages alongside setup fees; specific list pricing is not published.

Software subscription tiers, including a discounted startup plan for companies under $1M ARR with waived setup charges, implying setup fees on standard plans.

Traction

Case studies cite Airspeed moving from a patchwork of tools to billing in three weeks and Haven AI reducing time spent on billing by 80%. Other referenced customers are Evervault and ComplyAdvantage. Alguna states early-stage teams can be live within a week and full migration completed in about 30 days.

Latest developments

In September 2025 Alguna exited stealth and announced $4 million in seed funding led by Mango Capital and Atlantic Labs, with participation from startup founders and operators. The company said the proceeds would be used to expand operations and development and to scale its platform for AI-era pricing, quoting, billing and revenue automation.