Givebutter

Givebutter is an American software company that provides a fundraising and constituent relationship management platform for nonprofit organizations. Its product set includes donation forms, fundraising pages, peer-to-peer fundraising, events and ticketing, silent auctions, embeddable website widgets, payment processing, a mobile app for event check-in and in-person payments, and a built-in donor CRM with marketing and engagement tools spanning email, text and direct mail. The platform supports a wide range of payment methods including PayPal, Venmo, Apple Pay, Cash App, donor-advised fund donations, text-to-donate and Tap to Pay, and offers more than 1,000 integrations natively and via Zapier, including QuickBooks Online and Meta.

The company was founded in 2016 by Max Friedman, Liran Cohen and Ari Krasner while they were students at George Washington University. It was originally established as We Give Two, an online sweepstakes project that attracted roughly 98,000 entrants and directed part of its proceeds to charity, before transitioning into fundraising software. Givebutter also markets Givebutter Wallet, an account for storing, sending and spending raised funds that advertises 2.5% APY rewards and Visa commercial spend cards, and Givebutter Plus, a paid subscription tier adding automated workflows, task management, an advanced email editor, texting, custom reports, expanded data visualizations, data hygiene, file uploads and discounted direct mail.

According to reporting, Givebutter has raised more than $50 million in venture funding and holds roughly 1% market share of the nonprofit software sector. In October 2025 it acquired We Are For Good, a media, education and community organization for social impact professionals, whose brand, podcast and community continue to operate independently.

Founding story

Max Friedman, Liran Cohen and Ari Krasner started the company in 2016 as George Washington University students, working out of their dorm room. Their first venture, We Give Two, sold advertising around an online sweepstakes and directed a portion of proceeds to charity before the team refocused on nonprofit fundraising tools.

Business model

The core fundraising, CRM and event management tools are offered to nonprofits at no monthly cost. Revenue comes from optional donor tips added at checkout, an alternative flat platform fee, and the paid Givebutter Plus subscription tier.

When optional donor tipping is enabled, nonprofits pay 0% platform fees and 0% processing fees, with Givebutter covering any processing fees donors do not cover under the "Givebutter Guarantee." Roughly 92% of donors cover some amount. Accounts that disable tipping pay a flat 3% platform fee across campaign types plus processing fees of 2.9% + 30¢ for cards and 1.9% + 30¢ for ACH. Givebutter Plus is sold on contact-based tiers starting at $29/month ($348 billed annually), with $79/month and $129/month tiers ($948 and $1,548 billed annually) and monthly rates of $33.80, $92.90 and $150.50; direct mail is priced at 99¢ per letter, or 95¢ for Plus subscribers.

Traction

Givebutter reports $7 billion in donations processed across more than 70,000 nonprofit customers. As of 2024, 7,085 organizations used the platform to receive recurring donations. TechCrunch reported in April 2024 that the company was profitable. The company states its donation forms convert 47% of potential donors, and that 92% of donors cover fees via tips.

Latest developments

In September 2025, American Banker reported on a Cash App integration with Givebutter, described as Cash App's first integration supporting philanthropic payments. In October 2025, Givebutter acquired We Are For Good. Musician Chappell Roan used the platform in October 2025 to raise funds for her Fund for Trans Youth. The company has added Spend Cards to Givebutter Wallet, promotes a 5% match program for Black-led nonprofits, and is running The Spread 2026 product launch and 24-hour nonprofit hackathon.