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COACH

YC S26

San Francisco, US · Founded 2025 · 4 employees · Hiring · 11 known investors

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Coach is an AI coaching tool for in-person field sales reps that records and analyzes customer conversations to give each rep personalized feedback and one skill to improve at a time. It helps managers prioritize coaching and surfaces team-wide trends, serving field sales teams in retail, home improvement, door-to-door, alarm systems, and roofing.</parameter> <parameter name="founders">[]

Also known as My Lucy Corp. · COΛCH

AI & Machine LearningEnterprise SoftwareSaaSSales TechB2BSalesSales EnablementAIUnited States of AmericaAmerica / Canada

Founders & leadership· Y Combinator alumni (S26)

COACH was founded in 2025 by Mathieu Perez, Thomas Perez, and Nicolas Sebag.

MPMathieu Perez
Mathieu PerezCo-founder & CEOFounder and CEO of COACH, an AI coaching tool for in-person field sales reps. He studied computer science at EPFL, UPenn, and the University of Sydney, previously co-founded Alsace Test, and was formerly a professional goalkeeper for Atlético Madrid and Racing Club de Strasbourg.
TPThomas Perez
Thomas PerezCo-Founder & COOCo-founder and COO of COACH, an AI coaching tool for in-person field sales reps, where he leads customer success and a forward-deployed delivery model. He studied Business at Audencia and the University of Sydney, completed coding training at Le Wagon, previously co-founded Alsace Test, and played football in the Atlético Madrid and Torcy academies and at NCAA level.
NSNicolas Sebag
Nicolas SebagCo-Founder & Chief Technology OfficerFounder and CTO of COACH, an AI coaching tool that records and analyzes field sales reps' customer conversations to deliver personalized feedback. He has spent the past decade building software products across industries including hospitality, aeronautics, and healthcare.

Investors · 11

Relics Venturelisted by Relics Venture$54K

How we know: Relics Venture's portfolio page · Y Combinator's founder network · Not right? Tell us

Vela Partnerslisted by Vela PartnersSan Francisco · $100K – $500K
Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

Batch Venturesreported

How we know: Y Combinator's founder network · Not right? Tell us

Blast.Clubreported$5.5M

How we know: Y Combinator's founder network · Not right? Tell us

First Degree CapitalreportedAmsterdam

How we know: Y Combinator's founder network · Not right? Tell us

Founders FactoryreportedLondon · $150K – $200K

How we know: Y Combinator's founder network · Not right? Tell us

Inflection Point VenturesreportedGurgaon

How we know: Y Combinator's founder network · Not right? Tell us

Kima VenturesreportedParis · $50K – $5M

How we know: Y Combinator's founder network · Not right? Tell us

Team IgnitereportedFolsom · $15M

How we know: Y Combinator's founder network · Not right? Tell us

Related companies · 4

KenobiKenobi customizes website landing pages for individual visitors by inserting personalized content through a single code snippet, using AI to generate visitor-specific messaging and improve conversion rates.
SilkChartSilkChart analyzes B2B SaaS sales calls to measure playbook adoption and sales rep performance, surfacing coaching opportunities and actionable feedback to improve deal outcomes. The platform automatically scores calls against proven sales methodologies and provides AI-generated coaching feedback without requiring manual input.
VerbiflowVerbiflow is a SaaS categorization tool that analyzes funding database records and company websites to classify SaaS companies by their actual product offerings and customer segments. The platform helps sales teams identify and target companies that match their ideal customer profile.
FirstQuadrantFirstQuadrant was an AI-driven sales platform for tech companies that has been sunset following an acquisition by a leading AI technology company.

Companies working in the same space as COACH.

Legal entities · 1

corporate structure
My Lucy Corp.

In the news

COACH: The AI coach for in-person sales repsycombinator.com · Jul 2026

Frequently asked questions

What does COACH do?
Coach is an AI coaching tool for in-person field sales reps that records and analyzes customer conversations to give each rep personalized feedback and one skill to improve at a time. It helps managers prioritize coaching and surfaces team-wide trends, serving field sales teams in retail, home improvement, door-to-door, alarm systems, and roofing.</parameter> <parameter name="founders">[]
Who founded COACH?
COACH was founded by Mathieu Perez, Thomas Perez, Nicolas Sebag in 2025.
Who are COACH's investors?
COACH's investors include Rebel Fund, Relics Venture, Vela Partners, Y Combinator, Batch Ventures, Blast.Club, First Degree Capital, Founders Factory and 3 more.
Where is COACH headquartered?
COACH is headquartered in San Francisco, US.