Channeladvisor
AcquiredFounded 1997 Β· 963 employees on LinkedIn Β· 3 known investors
ChannelAdvisor is a cloud-based multichannel e-commerce platform for brands and retailers, acquired by CommerceHub in 2022.
Also known as ChannelAdvisor Β· ChannelAdvisor Corporation Β· Rithum
Investors Β· 3
Company profile
researched Aug 2026ChannelAdvisor Corporation is a provider of cloud-based e-commerce software that enables brands, retailers and manufacturers to integrate, manage and optimize the sale of their merchandise across hundreds of online channels, including Amazon, eBay, Walmart, Zalando, Google and Facebook. The platform combines automation, analytics and optimization so that customers can use a single inventory feed to list and advertise products across channels, run search engine marketing and advertising campaigns, and connect with shoppers throughout the buying cycle. Product areas have included channel management and marketplace listings, digital marketing and advertising, social commerce (sharing and promoting products on social sites such as Pinterest, Wanelo and Polyvore from a single feed), and analytics for competitiveness.
The company traded on the New York Stock Exchange under the ticker ECOM until November 2022, when it was acquired by CommerceHub, a SaaS commerce network provider backed by Insight Partners. Following the merger, the combined business spans drop ship, marketplace, digital advertising, fulfillment and delivery management. The channeladvisor.com properties now operate under the Rithum brand, which markets a commerce operations platform for brands and retailers covering marketplace listings across a stated network of more than 600 marketplaces, inventory management, order management, retail media advertising, dropship, private marketplaces, delivery date prediction, commerce insights and an AI engine branded RithumIQ.
Founding story
ChannelAdvisor was founded on July 1, 2001 by Scot Wingo and Aris Buinevicius, who set out to build an e-commerce platform that would simplify the complexity of selling online ahead of the growth of marketplaces and social commerce. Wingo, who grew up in Aiken, South Carolina with early access to home computing, had previously founded Stingray Software β a bootstrapped company after unsuccessful venture fundraising attempts β and Auction Rover, and later founded Spiffy.
Business model
Software-as-a-service sold to brands, retailers and manufacturers, complemented by a services organization that supports onboarding, strategy and ongoing optimization. The post-merger Rithum offering is a portfolio of SaaS products and services spanning marketplace listing, drop ship, retail media advertising and delivery management.
Subscription-based cloud software for brands and retailers, together with managed services; the combined CommerceHub/ChannelAdvisor network was reported to carry more than $500 million in digital marketing and retail media ad spend annually.
Traction
The company reported thousands of customers and a global workforce of approximately 800 people at its 20-year milestone in 2021. At the close of the CommerceHub acquisition in November 2022, the combined company reported over 18,000 customers transacting more than $50 billion in annual gross merchandise value and over $500 million in annual digital marketing and retail media ad spend.
Latest developments
Following the November 2022 CommerceHub acquisition, the channeladvisor.com web properties now present the Rithum commerce operations platform, marketing marketplace listings across 600+ marketplaces, inventory and order management, retail media advertising, dropship, private marketplaces, delivery date prediction, commerce insights, and the RithumIQ AI engine to a stated base of more than 40,000 brands and retailers.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
Described in company communications as a leading multichannel commerce platform and as the top channel management provider and a leading search engine marketing and advertising vendor for nine consecutive years per Internet Retailer rankings. After the CommerceHub merger, the combined entity was positioned as one of the world's largest commerce networks, with access to more than 400 marketplace and retail channels.
Breadth of channel connectivity from a single inventory feed, combined analytics and advertising capability, and, post-merger, a network spanning drop ship, marketplace, retail media and delivery management with proprietary supply chain data and shared performance insights alongside a hands-on services organization.
Technology
Cloud-based platform providing a single product/inventory feed that is mapped to the listing standards of hundreds of marketplaces and channels, with automation, analytics and optimization for listings, pricing, bidding and keyword strategies. The current Rithum platform adds order routing across fulfillment centers, inventory synchronization across warehouses and channels, delivery date prediction, retailer-verified advertising performance reporting, and an AI engine (RithumIQ).
Go-to-market
Direct sales and demo requests through the company website, supported by content marketing (one-pagers, webinars, reports, case studies) and a services team that works alongside customer teams on onboarding and optimization.
Brands, retailers, manufacturers and suppliers selling online, ranging from smaller sellers to large global enterprises; the current platform states it serves more than 40,000 brands and retailers, and the combined CommerceHub network reported over 18,000 customers at the close of the acquisition.
Geography
Global operations supporting channels across all time zones; press activity issued from London, with CommerceHub headquartered in Latham, New York. The acquisition was categorized as a North America transaction for both target and acquirer.
History
Founded on July 1, 2001, ChannelAdvisor grew into a global corporation serving brands and retailers worldwide and became publicly traded on the NYSE under the ticker ECOM. It marked 20 years in e-commerce in July 2021 under CEO David Spitz, with co-founder Scot Wingo serving on the board. In September 2022 the company agreed to be acquired by CommerceHub, a portfolio company of Insight Partners, at $23.10 per share in cash β approximately a 57% premium to the September 2, 2022 closing price β with Baird acting as ChannelAdvisor's financial advisor. The deal closed on November 15, 2022, ChannelAdvisor shares were delisted, and the combined company was led by CommerceHub CEO Bryan Dove, with David Spitz supporting the transition through the end of that calendar year. The combined business subsequently operates under the Rithum brand.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 3
launches, deals, and filingsCommerceHub completed its acquisition of ChannelAdvisor Corporation (NYSE: ECOM) at $23.10 per share in cash. ChannelAdvisor shares ceased trading and were delisted from the New York Stock Exchange. The combined company, led by CommerceHub CEO Bryan Dove, reported over 18,000 customers transacting more than $50 billion in annual GMV; ChannelAdvisor CEO David Spitz supported the transition through the end of the calendar year.
ChannelAdvisor agreed for CommerceHub, a portfolio company of Insight Partners, to acquire its outstanding shares for $23.10 per share in cash, a premium of approximately 57% over the September 2, 2022 closing price. Both boards unanimously approved the transaction; Baird served as financial advisor to ChannelAdvisor. Upon completion ChannelAdvisor would become privately held and delisted.
ChannelAdvisor announced 20 years since its July 1, 2001 founding, citing a global workforce of approximately 800 people and thousands of customers across hundreds of channels.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Channeladvisorchanneladvisor.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Channeladvisor do?
- ChannelAdvisor is a cloud-based multichannel e-commerce platform for brands and retailers, acquired by CommerceHub in 2022.
- Who are Channeladvisor's investors?
- Channeladvisor's investors include Access Venture Partners, Bull City Venture Partners, New Enterprise Associates (NEA).