Spiffy
San Marcos, US · Founded 2014 · 233 employees on LinkedIn · 13 known investors
Spiffy operates a mobile automotive service platform, providing dealers and OEMs with software, van upfits, connected diagnostic devices, and training to launch and scale mobile car service operations. Founded in 2014 as an on-demand car wash and oil change service, it offers its Digital Servicing platform for fixed operations across the United States.
Also known as Get Spiffy, Inc.
Founders & leadership
Spiffy was founded in 2014 by Karl Murphy.

Investors · 13
Funding
SEC filings, press & company announcements- Undisclosed amountSeries CFeb 2023Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Spiffy (legal name Get Spiffy, Inc.) positions itself as a mobile service operating system for automotive dealers and auto shops. Its offering combines the Mobile 360 software platform — used to manage recalls, scheduling, routing, dispatch, inspections, messaging and payments — with dealer-branded service van upfits, proprietary in-field devices, and training material in the form of launch blueprints and operating playbooks. The company frames the product as a way for dealers to move repair-order volume outside of physical service bays and to address constraints such as limited bay space.
Alongside the dealer platform, Spiffy lists service lines for fleet operators and DSP (delivery service partner) customers, and markets to auto shops and dealers, businesses with fleets, and operators of Class 1–8 trucks. Its device line includes Easy Tread (tire scanning), Easy Flow, NuVinAir and Smart Tumbler. A product called Recall Capture provides mobile-first automation intended to capture recall work outside the bay. The company states its platform reflects more than 11 years of operating experience and over 4 million services delivered.
Business model
Spiffy supplies dealers and fleet operators with a bundled package of software, upfitted service vans, proprietary devices and training/coaching, sold through a demo-request sales motion. It also offers fleet and DSP service lines.
Traction
The website cites more than 4 million services delivered, over 11 years of operations, and service vans built; dealer testimonials describe scaling from a handful of jobs per day to more than 400 repair orders per month at McCluskey Chevrolet, and reference deployments at Athens Ford, Genesis of Kennesaw, Hyundai of New Port Richey and Chalmers Ford.
Latest developments
Spiffy introduced Recall Capture, a mobile recall automation product, which a dealer service manager credits with more appointments and fully booked mobile vans.
▸Full profile — market position, technology, go-to-market, geography
Market position
Spiffy describes itself as category-defining in mobile service software for dealers and states it is trusted by OEMs and dealerships; dealer testimony references switching to Spiffy from another mobile service platform.
The company presents itself as operator-built, citing its own mobile service operating history, an integrated bundle of software plus vans plus devices plus playbooks rather than software alone, and a 30-day turnaround on dealer-branded van upfits.
Technology
Core technology is the Mobile 360 software platform, a command center covering recall management, scheduling, routing, inspections, messaging and payments, plus a Recall Capture automation module. The company also builds proprietary field devices, including Easy Tread for rapid four-tire scanning and Easy Flow.
Go-to-market
Direct enterprise sales to dealers and OEMs via website demo requests, supported by published dealer case studies and customer testimonials from fixed ops and mobile service managers at franchise dealerships.
Automotive dealerships and auto shops (particularly fixed operations and mobile service departments), OEMs, businesses operating fleets, DSP operators, and operators of Class 1–8 trucks.
Geography
Customers referenced are US franchise dealerships, including locations in Georgia, Ohio and Florida.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlapCompanies competing with Spiffy for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsSpiffy introduced Recall Capture, a mobile-first automation product for capturing recall work outside the service bay; a dealer service manager reported more appointments and fully booked mobile vans.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- Spiffygetspiffy.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Spiffy do?
- Spiffy sells dealers a mobile service operating system spanning software, van upfits, devices and training.
- Who founded Spiffy?
- Spiffy was founded by Karl Murphy in 2014.
- Who are Spiffy's investors?
- Spiffy's investors include Elevate Innovation Partners, Flucas Ventures, TFX Capital, Wolfpack Investor Network, Bull City Venture Partners, Edison Partners, Gaingels, Goodyear Ventures and 5 more.
- Where is Spiffy headquartered?
- Spiffy is headquartered in San Marcos, US.


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