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Acquired by Privy July 2025 · terms undisclosed — undisclosed · source ↗
Emotive is an SMS marketing platform that enables two-way SMS conversations and behavioral automation to drive ecommerce revenue, featuring proprietary pixel tracking, integrations with ecommerce tools, and dedicated ex-agency support teams.
Also known as Emotive
Founders & leadership
Investors · 9
How we know: Bonfire Ventures's portfolio page · Not right? Tell us
How we know: CRV (Charles River Ventures)'s portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Floodgate's portfolio page · a partner's Signal profile · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Mucker Capital's portfolio page · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Funding
SEC filings, press & company announcements$100M disclosed across 2 rounds · 2021
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Emotive sells SMS marketing software to ecommerce merchants, positioning conversational two-way texting rather than one-way broadcast campaigns as the core of the product. The platform includes behavioral triggers (such as add-to-cart and viewed-content events), a flow builder for conversational sequences, desktop and mobile signup modals served through a proprietary CDN, segmentation tools, and UTM-based attribution intended to credit only qualifying orders to SMS campaigns.
Two named components sit alongside the core messaging product. CartAI uses a first-party identification pixel (marketed as the Emotive Pixel) to identify anonymous site visitors and increase match rates for email and SMS remarketing. TextPros is a managed service in which ex-agency SMS staff run and optimize a customer's SMS account, including copywriting, design and strategy; the company describes it as a service otherwise worth $5,000+ per month that is bundled with the platform. Emotive also emphasizes human customer success support rather than AI chat support, and markets low per-message SMS rates.
The product connects to ecommerce platforms, marketing tools, customer service/help desk software and email service providers via native zero-code integrations, with additional coverage through a Zapier partnership.
Business model
Software-as-a-service sold to ecommerce brands, with onboarding described as one-click setup and a 14-day free trial. The managed TextPros service is presented as included with the platform rather than sold separately, and the company markets low SMS message rates as part of its cost positioning.
Subscription access to the SMS marketing platform, with SMS message costs positioned as ultra-low; the bundled TextPros managed service is described as a $5,000+ per month value included at no extra charge.
Traction
The website states that more than 1,000 ecommerce brands use Emotive and cites 27x average ROI alongside a guaranteed 5x return on SMS spend. Customer testimonials are attributed to digital marketing and merchandising roles.
▸Full profile — market position, technology, go-to-market
Market position
Positioned as a full-stack SMS marketing platform for ecommerce that bundles managed services, competing in the retail messaging and email/SMS marketing automation category.
Emotive differentiates on two-way conversational SMS instead of one-way blasts, an included team of ex-agency SMS specialists (TextPros) rather than software-only delivery, human support instead of AI chatbots, first-party pixel identification of anonymous visitors, attribution designed to credit only correct orders, and low SMS rates.
Technology
Behavioral trigger and segmentation engine, a visual flow builder for conversational SMS journeys, signup capture modals delivered via a proprietary CDN, UTM-based revenue attribution logic, and the Emotive Pixel, a first-party identification pixel used by CartAI to match anonymous website visitors for email and SMS targeting.
Go-to-market
Inbound self-serve motion built around a 14-day free trial and one-click setup, paired with a sales-assisted path where prospects book conversations with SMS strategists. Case studies, monthly content calendars and a 5x SMS ROI guarantee are used as conversion levers, and an agency segment is addressed explicitly in lead capture.
Direct-to-consumer and ecommerce brands, plus agencies. The company's intake form segments prospects by annual online sales from under $100K to $25M+ and by ecommerce platform, listing Shopify, Shopify Plus, Magento, WooCommerce and BigCommerce.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 5
Companies working in the same space as Emotive.
Timeline · 2
launches, deals, and filingsEmotive states it has partnered with Zapier to extend its native integration coverage across ecommerce platforms, help desks and email service providers.
Emotive introduced TextPros, a done-for-you SMS service staffed by ex-agency SMS specialists who manage and optimize customer accounts, positioned as a $5,000+ per month service included at no additional cost with the platform.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- Emotiveemotive.io · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Emotive do?
- Emotive is an SMS marketing platform for ecommerce brands, combining two-way texting software with a managed SMS service team.
- Who are Emotive's investors?
- Emotive's investors include Beyond Capital, Bonfire Ventures, CRV (Charles River Ventures), Floodgate, Flucas Ventures, Mucker Capital, RPS Ventures, Stripes and 1 more.
- How much funding has Emotive raised?
- Emotive has disclosed $100M raised across 2 rounds.