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Cardfree

Scottsdale, US · Founded 2012 · Delaware corporation

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CardFree provides a mobile ordering, payment, and loyalty platform for restaurants, hotels, breweries, fuel and convenience stores, and consumer packaged goods brands. Its products include order-ahead, kiosks, pay-at-table, text-to-pay, drive-thru payments, and branded merchant apps that integrate with POS systems through a unified checkout and customer-insights layer.

Founders & leadership

Cardfree was founded in 2012 by Jon Squire and Sen Wen.

JSJon Squire
Jon Squirein𝕏CEO, founded CardFree in 2012Before starting CardFree in 2012, he was CMO at CorFire (SK C&C USA), SVP of Wallet & Payments at mFoundry, and worked on mobile wallet strategy and business development at Wells Fargo. He earlier founded and ran On Your Mark.
SWSen Wen
Sen Wenin𝕏Co-founder · CTOHe joined CardFree as a founding member and head of technology in 2012, later serving as an advisor before returning in his current role. His earlier work includes principal software architect and engineering manager at Starbucks, co-founding Yorder, and serving as CTO and then advisor at SOLIUS, along with advisory work for Level (Techstars '19).
DH
Diane HongExecutive

Board

JK
Jeffrey KatzBoard director

Reported raises · per SEC filings

Form D private placements

$4M disclosed across 1 round · 2015

$4MraisedApr 2015 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Jonathan SquireExecutive Officer, Director
  • Jeffrey KatzDirector
  • Diane HongExecutive Officer
Offering amount
$4M
Amount sold
$4M
Minimum investment
$1M
First sale
Apr 2015
Incorporated
Corporation, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 9

by search overlap
Uber Eats551 shared keywordsEasiest way for consumers and businesses to order food from favorite local eateries
DoorDash501 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Grubhub403 shared keywordsChicago-based online food ordering and delivery platform, formerly NYSE-listed, now owned by Marc Lore's Wonder Group.
Toast387 shared keywordsToast provides a restaurant management platform combining point-of-sale hardware (Flex POS, Toast Go 3 handheld) with software tools for online ordering, payroll, and other operations. It serves restaurants and restaurateurs across the food service industry.
Postmates300 shared keywords<UNKNOWN>
Eater242 shared keywordsEater is a digital media brand covering food and dining culture through a national website, iOS app, local city sites, YouTube channel, podcasts, and newsletters. The brand provides restaurant recommendations, dining guides, and food journalism across multiple platforms and formats.
Incentivio191 shared keywordsIncentivio offers a guest engagement platform for multi-unit restaurant brands, combining online ordering, loyalty programs, marketing automation, and analytics into one system. It helps operators capture first-party guest data, drive repeat visits, and measure loyalty ROI across locations, serving restaurant brands across North America.
Chowbus188 shared keywordsChowbus provides technology solutions designed for restaurants, with current focus on U.S.-based establishments.
Atly166 shared keywordsAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.

Companies competing with Cardfree for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does Cardfree do?
CardFree provides a mobile ordering, payment, and loyalty platform for restaurants, hotels, breweries, fuel and convenience stores, and consumer packaged goods brands. Its products include order-ahead, kiosks, pay-at-table, text-to-pay, drive-thru payments, and branded merchant apps that integrate with POS systems through a unified checkout and customer-insights layer.
Who founded Cardfree?
Cardfree was founded by Jon Squire, Sen Wen in 2012.
How much funding has Cardfree raised?
Cardfree has disclosed $4M raised across 1 round.
Where is Cardfree headquartered?
Cardfree is headquartered in Scottsdale, US.