Fundraising Fox
Cardfree
Scottsdale, US · Founded 2012 · Delaware corporation
Find your way into Cardfree
Sign up to see every warm intro you have to Cardfree
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Cardfree team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
CardFree provides a mobile ordering, payment, and loyalty platform for restaurants, hotels, breweries, fuel and convenience stores, and consumer packaged goods brands. Its products include order-ahead, kiosks, pay-at-table, text-to-pay, drive-thru payments, and branded merchant apps that integrate with POS systems through a unified checkout and customer-insights layer.
Founders & leadership
Cardfree was founded in 2012 by Jon Squire and Sen Wen.
JS
Jon SquireCEO, founded CardFree in 2012Before starting CardFree in 2012, he was CMO at CorFire (SK C&C USA), SVP of Wallet & Payments at mFoundry, and worked on mobile wallet strategy and business development at Wells Fargo. He earlier founded and ran On Your Mark.
SW
Sen WenCo-founder · CTOHe joined CardFree as a founding member and head of technology in 2012, later serving as an advisor before returning in his current role. His earlier work includes principal software architect and engineering manager at Starbucks, co-founding Yorder, and serving as CTO and then advisor at SOLIUS, along with advisory work for Level (Techstars '19).
DH
Diane HongExecutive
Board
JK
Jeffrey KatzBoard director
Reported raises · per SEC filings
Form D private placements$4M disclosed across 1 round · 2015
▶$4MraisedApr 2015 · 1 investors · OtherRule 506(b)
▶$4MraisedApr 2015 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jonathan SquireExecutive Officer, Director
- Jeffrey KatzDirector
- Diane HongExecutive Officer
- Offering amount
- $4M
- Amount sold
- $4M
- Minimum investment
- $1M
- First sale
- Apr 2015
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Cardfree went on to found or lead other companies.
Related companies · 10
Uber EatsEasiest way for consumers and businesses to order food from favorite local eateries
DoorDashDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
GrubhubChicago-based online food ordering and delivery platform, formerly NYSE-listed, now owned by Marc Lore's Wonder Group.
ToastToast provides a restaurant management platform combining point-of-sale hardware (Flex POS, Toast Go 3 handheld) with software tools for online ordering, payroll, and other operations. It serves restaurants and restaurateurs across the food service industry.
Postmates<UNKNOWN>
EaterEater is a digital media brand covering food and dining culture through a national website, iOS app, local city sites, YouTube channel, podcasts, and newsletters. The brand provides restaurant recommendations, dining guides, and food journalism across multiple platforms and formats.
IncentivioIncentivio offers a guest engagement platform for multi-unit restaurant brands, combining online ordering, loyalty programs, marketing automation, and analytics into one system. It helps operators capture first-party guest data, drive repeat visits, and measure loyalty ROI across locations, serving restaurant brands across North America.
ChowbusChowbus provides technology solutions designed for restaurants, with current focus on U.S.-based establishments.
AtlyAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.
ChowNowChowNow provides online ordering and marketing technology for independent restaurants, including branded websites and mobile apps, a commission-free diner marketplace, email and SMS marketing, delivery options, and integrations with POS systems and third-party platforms. The company says it works with more than 20,000 restaurant partners across the United States and charges no commissions on orders.
Companies working in the same space as Cardfree.
Frequently asked questions
- What does Cardfree do?
- CardFree provides a mobile ordering, payment, and loyalty platform for restaurants, hotels, breweries, fuel and convenience stores, and consumer packaged goods brands. Its products include order-ahead, kiosks, pay-at-table, text-to-pay, drive-thru payments, and branded merchant apps that integrate with POS systems through a unified checkout and customer-insights layer.
- Who founded Cardfree?
- Cardfree was founded by Jon Squire, Sen Wen in 2012.
- How much funding has Cardfree raised?
- Cardfree has disclosed $4M raised across 1 round.
- Where is Cardfree headquartered?
- Cardfree is headquartered in Scottsdale, US.