/Companies

CAPSULE

DefunctYC S22

San Francisco, US · Founded 2022 · 4 employees · 18 known investors

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A mobile app that lets users capture screenshots of items from social media and automatically locates purchasable versions across the internet using image recognition technology. The service targets social media users looking to buy products they discover online without manually searching multiple retailers.

Also known as Dryftwell, Inc. · Dryftwell · Dryftwell, GLIMPSE · GLIMPSE

Founders & leadership· Y Combinator alumni (S22)

CAPSULE was founded in 2022 by Michele Van Ruiten and Kelsey Pedersen.

MVMichele Van Ruiten
Michele Van RuitenFounderuntil 2025Michele Van Ruiten co-founded Capsule (YC S22, acquired), an AI visual-search company, and previously led product at Stitch Fix and The Yes. He has experience across product development, personalization, and operational software.
KPKelsey Pedersen
Kelsey PedersenFounderuntil 2025
CB
Champ BennettFounder
EK
Eric KinariwalaFounder
JJ
Joseph JorgensenFounder

Investors · 18

GFR FundreportedSan Francisco · $100K – $5M

How we know: Y Combinator's founder network · Not right? Tell us

PETER FISHMANreportedSan Francisco

How we know: Y Combinator's founder network · Not right? Tell us

SuperangelreportedNew York · $25K – $250K

How we know: Y Combinator's founder network · Not right? Tell us

Related companies · 4

Companies working in the same space as CAPSULE.

Legal entities · 1

corporate structure
Dryftwell, Inc.

In the news

Frequently asked questions

What does CAPSULE do?
A mobile app that lets users capture screenshots of items from social media and automatically locates purchasable versions across the internet using image recognition technology. The service targets social media users looking to buy products they discover online without manually searching multiple retailers.
Who founded CAPSULE?
CAPSULE was founded by Michele Van Ruiten, Kelsey Pedersen in 2022.
Who are CAPSULE's investors?
CAPSULE's investors include M13, TDK Ventures, Y Combinator, Array Ventures Management Llc, Bloomberg Beta, FFG Venture Business Partners, Flucas Ventures, GFR Fund and 10 more.
Where is CAPSULE headquartered?
CAPSULE is headquartered in San Francisco, US.