CAPSULE
DefunctYC S22San Francisco, US · Founded 2022 · 4 employees · 1 known investors
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1,226 people in our graph share verified history with the CAPSULE team — schools, employers, funds. One of them is your warm intro.
Liz Todia Zamboryunlockedknows Michele Van Ruiten · together at Y Combinator (overlapped)
×11knows the team · via Y Combinator
A mobile app that lets users capture screenshots of items from social media and automatically locates purchasable versions across the internet using image recognition technology. The service targets social media users looking to buy products they discover online without manually searching multiple retailers.
Also known as Dryftwell · GLIMPSE
AI & Machine LearningConsumerDirect to ConsumerE-commerceArtificial IntelligenceGenerative AIMachine LearningComputer VisionUnited States of AmericaAmerica / Canada
Founders & leadership· Y Combinator alumni (S22)
CAPSULE was founded in 2022 by Michele Van Ruiten and Kelsey Pedersen.
MV

Michele Van RuiteninFounderMichele Van Ruiten co-founded Capsule (YC S22, acquired), an AI visual-search company, and previously led product at Stitch Fix and The Yes. He has experience across product development, personalization, and operational software.
Investors · 1
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Frequently asked questions
- What does CAPSULE do?
- A mobile app that lets users capture screenshots of items from social media and automatically locates purchasable versions across the internet using image recognition technology. The service targets social media users looking to buy products they discover online without manually searching multiple retailers.
- Who founded CAPSULE?
- CAPSULE was founded by Michele Van Ruiten, Kelsey Pedersen in 2022.
- Who are CAPSULE's investors?
- CAPSULE's investors include Y Combinator.
- Where is CAPSULE headquartered?
- CAPSULE is headquartered in San Francisco, US.



