Who founded Allure Systems?

Allure Systems was founded by Jeremy CHAMOUX, Gabrielle CHOU in 2017.

Who are Allure Systems's investors?

Allure Systems's investors include MAGIC Fund, Oyster Ventures, Y Combinator, Locus Ventures.

Where is Allure Systems headquartered?

Allure Systems is headquartered in New York City, US.

Allure Systems

AcquiredYC W19

New York City, US · Founded 2017 · 18 employees · 4 known investors

Find your way into Allure Systems

704 people in our graph share verified history with the Allure Systems team — schools, employers, funds. One of them is your warm intro.

Garry Tanunlockedknows Gabrielle Chou · together at Y Combinator (overlapped)

×7knows the team · via Y Combinator

×2knows the team · via Queen Mary University of London

knows the team · via Paris-Pantheon-Assas University

knows the team · via Acxiom

Allure Systems develops generative AI technology that produces product images for fashion retailers, allowing brands to generate variations of apparel photos on different models and sizes without requiring physical photoshoots. The software helps online retailers improve conversion rates by enabling cost-effective, scaled image production for eCommerce product pages.

AI & Machine Learning E-commerce Enterprise Software Generative AI Computer Vision AIUnited States of AmericaAmerica / Canada

Founders & leadership· Y Combinator alumni (W19)

Allure Systems was founded in 2017 by Jeremy CHAMOUX and Gabrielle CHOU.

Jeremy CHAMOUX inChief Technical Officer & Co-Founder2017–2020Jeremy Chamoux is the founder of Allure Systems, which uses generative AI and computer vision to produce product images for fashion retailers. His expertise spans deep learning and visual data analysis applied to eCommerce and retail.

Gabrielle CHOU inFounderGabrielle Chou is an information technology executive with experience scaling Asia-Pacific operations for NASDAQ-listed companies and founding multiple technology startups. Her background spans generative AI, computer vision, and ecommerce retail.

Investors · 4

MAGIC FundLos Angeles · $50K – $5M

Oyster VenturesSan Francisco · $25K – $200K

Y CombinatorSan Francisco · $500K

Locus VenturesreportedPalo Alto

The YC application· Winter 2019 batch

Alumni Q&A

What is the core problem you are solving? Why is this a big problem? What made you decide to work on it?: Online retailers rely on images and video to sell products customers cannot physically try, and better images raise conversion rates. The founders note that traditional photography with photographers, models, and editing is hard to scale and costs commerce companies $8 billion per year.

Summarized from the founders' answers on their Y Combinator profile.

Key figures

latest reported

HeadcountAug 20266

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

In the news

Startupsstartups.rip · Apr 2026

China's Allure Systems raises 3 million euros, relocates to France - FashionNetworkww.fashionnetwork.com · Sep 2017

Frequently asked questions

What does Allure Systems do?: Allure Systems develops generative AI technology that produces product images for fashion retailers, allowing brands to generate variations of apparel photos on different models and sizes without requiring physical photoshoots. The software helps online retailers improve conversion rates by enabling cost-effective, scaled image production for eCommerce product pages.
Who founded Allure Systems?: Allure Systems was founded by Jeremy CHAMOUX, Gabrielle CHOU in 2017.
Who are Allure Systems's investors?: Allure Systems's investors include MAGIC Fund, Oyster Ventures, Y Combinator, Locus Ventures.
Where is Allure Systems headquartered?: Allure Systems is headquartered in New York City, US.