Mobile Action
AcquiredFounded 2013 · 4 known investors
MobileAction provides an app store marketing platform with tools for Apple Search Ads management, keyword and creative optimization, market intelligence, and competitor monitoring. It serves app marketing teams looking to grow downloads and user acquisition on the App Store.
Also known as Mobile Action · Mobile Action, Inc. · MobileAction, Inc.
Founders & leadership
Investors · 4
Company profile
researched Aug 2026MobileAction operates a software platform for app store marketing, covering both paid user acquisition and organic growth on the Apple App Store and Google Play Store. Its product set is organized around campaign management for Apple Ads (marketed as MobileAction CMP), ASO Intelligence for keyword targeting, metadata optimization and competitive rank tracking, Ad Intelligence for ad creative and network data, and Market Intelligence for download and revenue benchmarking by store, category and region. Earlier product documentation also lists App Intelligence (app listing data), SDK Intelligence (detection of SDKs inside apps) and SearchAds.com, an Apple Search Ads campaign management tool introduced in 2019 that operates as an official Apple Search Ads Partner.
The platform's value proposition rests on the scale of its underlying datasets. At the time of the 2026 InMobi acquisition announcement, MobileAction cited coverage of more than 90 million ad creatives, 6 million keywords, 5 million apps, 100,000 publishers and 500,000 advertisers; its own website cites data from 45+ ad networks, 100M+ creatives and 500K+ advertisers. Functionality includes automated bid adjustment, budget allocation and control across campaign levels, custom product page optimization, benchmark data across App Store ad placements, and integrations with app stores and mobile measurement partners. The company also markets an MCP server that exposes App Store and Apple Ads intelligence to AI agents.
The company states SOC2 certification, GDPR compliance and Apple Ads Partner status. Published customer case studies describe outcomes such as a 50% ROAS uplift and 40% CPC decrease for Square, a 90% visibility increase and 37% conversion improvement for M&C Saatchi Performance, roughly 8,000 monthly bid adjustments and two-plus workdays saved per week for Bigo Live, and a 200% download increase with 15% lower CPI for Wavve Boating.
Founding story
MobileAction was founded in 2013 in San Francisco by Aykut Karaalioglu, who serves as Founder and CEO. A wiki source states the founder's initial aim was to consolidate the needs of mobile marketers into a single platform. A 2020 podcast episode describes Karaalioglu's story as beginning in San Francisco shortly after college and covers scaling the SaaS business.
Business model
MobileAction sells a subscription-style SaaS platform to app marketing and user acquisition teams, combining self-serve product access with demo-led sales and accompanying services. Sources describe products, services and expertise offerings for app store, creative and campaign optimization, and a data-heavy proposition built on proprietary app, keyword, creative and advertiser datasets.
The sources do not state pricing or revenue mechanics explicitly beyond the platform being sold as products and services to app and game companies; a third-party sales-intelligence profile places MobileAction in a $100M-$250M revenue band, though the basis for that estimate is not disclosed.
Traction
Public figures include 5,000+ mobile app and game companies using the platform (company website, 2026) and, from an earlier wiki source, more than 300,000 users across over 65 countries with 95,000 apps connected to its App Intelligence product. A third-party profile reports approximately 108 employees as of July 2026 and $2M raised in total funding. Customer case studies cite measurable campaign performance improvements for Square, M&C Saatchi Performance, Bigo Live and Wavve Boating.
Latest developments
In May 2026 InMobi acquired MobileAction, positioning it within InMobi Advertising alongside its Glance consumer platform, with stated plans to invest in product innovation and global go-to-market. Recent product and content activity referenced on the company site includes an MCP server bringing App Store and Apple Ads intelligence into AI agents, automations tied to market indicators, and coverage of new App Store ad placements, Maximize Conversions bidding and new App Store creative assets.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
The company is described by trade press and third-party profiles as a leader in App Store Optimization, app growth and mobile user acquisition, and is regularly included in listings of mobile intelligence and app analytics tools. A sales-intelligence source groups it with AppFollow, MightySignal, Sensor Tower, App Radar and 42matters. Its acquisition by InMobi was framed as strengthening InMobi Advertising's iOS reach.
Differentiation claimed in the sources centers on the breadth of its proprietary datasets across ad creatives, keywords, apps, publishers and advertisers; combined coverage of both organic ASO and paid Apple Ads workflows in one platform; official Apple Ads Partner status; automation depth at multiple campaign levels; and security/compliance credentials (SOC2, GDPR).
Technology
The platform aggregates and analyzes large-scale app store and advertising datasets — creatives, keywords, apps, publishers and advertisers — and applies AI and automation to campaign management, including automated bidding, budget allocation, rule-based automations (for example, reacting to cryptocurrency, gold and VIX market moves) and AI keyword generation. It offers an MCP server to make App Store and Apple Ads intelligence available inside AI agents. A third-party profile lists web technologies including jsDelivr, oEmbed, Highcharts, Highlight.js, Gridsome, Bootstrap and HTML5.
Go-to-market
The company uses a product website with self-serve sign-up and demo booking, content marketing (blog articles, Mobile Ad Trends reports, customer case studies), and co-marketing with adjacent vendors, such as a joint iGaming growth guide with Smadex and Singular in October 2025. Its Apple Ads Partner status and store/measurement integrations support distribution to performance marketing teams.
App developers, publishers, game studios, brands and performance marketing agencies running organic (ASO) and paid (Apple Ads) app growth programs. Named users and partners across sources include Google, Meta, DoorDash, Square, Zalando, Playtika, Priceline, Adobe, Atlassian, eBay, Gameloft, Thumbtack, Adidas, Canva, Evernote, Rappi, CrazyLabs, Masomo, Ilyon and agency M&C Saatchi Performance.
Geography
Headquartered in San Francisco, California, with teams across the United States, Europe and Turkey at the time of the InMobi acquisition. A third-party profile describes employees across six continents including Asia, North America and Africa, and the company reports customers in more than 65 countries. Post-acquisition, InMobi indicated a focus on the US, APAC, MENA and other global markets.
History
Founded in 2013 and headquartered in San Francisco, the company raised $2 million in a funding round reported on May 30, 2015 to help app makers attract more users. It launched SearchAds.com, an Apple Search Ads campaign management platform, in 2019, and subsequently built out Ad Intelligence, ASO Intelligence, Market Intelligence, App Intelligence and SDK Intelligence products. Later releases included an AI Keyword Generator (July 2023), quarterly Mobile Ad Trends reports (2023), and a broadened ASO Intelligence product in February 2025. On May 7, 2026, InMobi announced its acquisition of MobileAction; InMobi did not disclose financial terms, while a third-party database reported a $210M value. MobileAction is to continue operating as a dedicated platform within the InMobi Group.
Risks & controversies
No controversies are reported in the sources. Notable data caveats: the acquisition price of $210M appears only in a third-party sales-intelligence profile while InMobi's own announcement states terms were not disclosed; revenue-range and employee figures from that same profile are estimates; and dataset sizes cited across sources are inconsistent over time (for example, 30M creatives in an older wiki entry versus 90-100M in 2026 materials).
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlap
Companies competing with Mobile Action for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 6
launches, deals, and filingsInMobi announced the acquisition of MobileAction, an AI-powered platform for iOS app visibility and user acquisition. InMobi stated the financial terms were not disclosed; a third-party company database (LeadIQ) reports the deal value as $210M. MobileAction is to continue operating as a dedicated platform, with its team in the United States, Europe and Turkey joining the InMobi Group.
$210M source ↗
Smadex partnered with Singular and MobileAction to publish 'Beating the odds: The latest iGaming growth guide', covering rising user acquisition costs and regulatory scrutiny in iGaming.
MobileAction released an ASO Intelligence product intended to make App Store Optimization and Apple Search Ads insights available to a broader set of marketers and developers.
MobileAction published its Mobile Ad Trends report covering the second quarter of 2023.
MobileAction launched an AI Keyword Generator, with a free version made available to all users.
MobileAction introduced SearchAds.com, an Apple Search Ads campaign management platform for scaling and optimizing campaigns; it operates as an official Apple Search Ads Partner.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 5
primary sources listed
- Mobile Actionmobileaction.co · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Mobile Action do?
- App store marketing and intelligence platform for Apple Ads, ASO and creative data; acquired by InMobi in May 2026.
- Who are Mobile Action's investors?
- Mobile Action's investors include 500 Global, Streamlined Ventures, Felicis Ventures, Tuesday Capital.