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Blue Shift Labs

San Francisco, US · Founded 2014 · 72 employees on LinkedIn · 10 known investors

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Blueshift creates AI-driven solutions for customer engagement and marketing intelligence that enable consumer marketers to execute data-driven campaigns across multiple channels. The platform makes customer data and insights actionable for marketing teams across brands.

AI & Machine LearningMarketing TechSaaS

Founders & leadership

Blue Shift Labs was founded in 2014 by Subramanyam Mallela, Mehul Shah, and Vijay Chittoor.

SM
Subramanyam MallelaCo-founder
MSMehul Shah
Mehul ShahFounderFounder/CTO at Mertado
VCVijay Chittoor
Vijay ChittoorCo-Founder & CEO2014–2026Vijay Chittoor is the founder and CEO of Blueshift, an AI-driven customer data and marketing platform. He previously co-founded Mertado (acquired by Groupon) and worked on machine learning and semantic search at Kosmix (acquired by Walmart), and began his career at McKinsey; he holds a degree from IIT Bombay and an MBA from Harvard Business School.

Board

JBJishnu Bhattacharjee
Jishnu BhattacharjeeFounding Investor and Board Member2014–2026Managing Director at Nexus Venture Partners
AS
Anshu SharmaBoard director

Investors · 10

Conductive Ventureslisted by Conductive VenturesMountain View

How we know: Conductive Ventures's portfolio page · the VCSheet dataset · Not right? Tell us

Great Oaks Venture Capitallisted by Great Oaks Venture CapitalNew York · $50K – $500K

How we know: Great Oaks Venture Capital's portfolio page · Not right? Tell us

Milliways Ventureslisted by Milliways VenturesLos Altos

How we know: Milliways Ventures's portfolio page · Not right? Tell us

New Enterprise Associates (NEA)listed by New Enterprise Associates (NEA)Menlo Park · $200K – $40M
R136 Ventureslisted by R136 VenturesWoodside · $2M – $20M
Runway Growth Capitallisted by Runway Growth CapitalMenlo Park · $10M – $150M

How we know: Runway Growth Capital's portfolio page · Not right? Tell us

Storm Ventureslisted by Storm VenturesPalo Alto

How we know: Storm Ventures's portfolio page · a partner's Signal profile · the VCSheet dataset · Not right? Tell us

Nexus Venture PartnersinferredMenlo Park · $500K – $10Mvia Jishnu Bhattacharjee · board

How we know: board seat on SEC Form D · Not right? Tell us

SBVAreportedSeoul · $1.7M – $168M

How we know: the VCSheet dataset · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$8.3M disclosed across 2 rounds · 2014–2015

▶$5.7MraisedDec 2015 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Subramanyam MallelaExecutive Officer, Director
  • Jishnu BhattacharjeeDirector
  • Mehul ShahExecutive Officer, Director
  • Vijay ChittoorExecutive Officer, Director
  • Anshu SharmaDirector
Offering amount
$8M
Amount sold
$5.7M
First sale
Nov 2015
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.6MraisedAug 2014 · 13 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Vijay ChittoorExecutive Officer, Director
  • Mehul ShahExecutive Officer, Director
  • Subramanyam MallelaExecutive Officer, Director
  • Jishnu BhattacharjeeDirector
Offering amount
$2.6M
Amount sold
$2.6M
First sale
Jul 2014
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

3 people who came through Blue Shift Labs went on to found or lead other companies.

Tae Hea NahmBoard of Directors/InvestorFounded Storm VenturesVijay ChittoorFounderFounded MertadoMehul ShahFounderFounded Mertado

Related companies · 8

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Insider OneInsider One is an agentic customer engagement platform that uses predictive, generative, and agentic AI to automate marketing decisioning and personalization across channels such as SMS, WhatsApp, email, and search. It serves brands and marketing teams seeking to deliver personalized, autonomous customer engagement and improve conversions.
Klaviyo, Inc.Klaviyo is an AI-powered CRM platform for B2C brands that integrates customer data, marketing automation, customer service, and analytics in a unified solution. The platform helps brands of all sizes understand and engage with customers to drive revenue and build lasting relationships.
Bloomreach, Inc.Bloomreach provides an AI-powered personalization platform (Loomi) with apps and agents spanning email, web, ads, search, and conversational shopping for ecommerce and marketing teams. Its Commerce Experience Cloud combines customer data, site search, content management, and marketing automation to deliver real-time personalized customer experiences.
MoengageMoEngage is a customer engagement platform that helps brands deliver personalized experiences across industries including financial services, food & beverage, media & entertainment, travel & hospitality, and retail/e-commerce. It provides tools for customer engagement and marketing, including an integration for Shopify.
Braze, Inc.Braze is a customer engagement platform that helps brands connect with customers across multiple channels. The platform serves global brands and enterprise customers seeking to deliver personalized customer experiences.
CleverTapCleverTap is a customer engagement and retention platform used by businesses to analyze user behavior and run marketing campaigns across channels. It operates in the marketing technology and SaaS space.
Zendesk New YorkThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.

Companies working in the same space as Blue Shift Labs.

Legal entities · 1

corporate structure
BlueShift LabsDelaware

Frequently asked questions

What does Blue Shift Labs do?
Blueshift creates AI-driven solutions for customer engagement and marketing intelligence that enable consumer marketers to execute data-driven campaigns across multiple channels. The platform makes customer data and insights actionable for marketing teams across brands.
Who founded Blue Shift Labs?
Blue Shift Labs was founded by Subramanyam Mallela, Mehul Shah, Vijay Chittoor in 2014.
Who are Blue Shift Labs's investors?
Blue Shift Labs's investors include Avatar Growth Capital Partners, Conductive Ventures, Great Oaks Venture Capital, Milliways Ventures, New Enterprise Associates (NEA), R136 Ventures, Runway Growth Capital, Storm Ventures and 2 more.
How much funding has Blue Shift Labs raised?
Blue Shift Labs has disclosed $8.3M raised across 2 rounds.
Where is Blue Shift Labs headquartered?
Blue Shift Labs is headquartered in San Francisco, US.