Betterment Holdings, Inc.
New York, US · Founded 2010 · Delaware corporation · 671 employees on LinkedIn · 17 known investors
Find your way into Betterment Holdings, Inc.
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Adam Valkinunlockedknows Jonathan Stein · together at Array (overlapped)
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Betterment provides automated investment management and portfolio advisory services for individual investors, including retirement accounts and taxable accounts. The platform uses in-house experts to manage diversified portfolios across global markets with features like tax-loss harvesting and automatic rebalancing.
Founders & leadership
Betterment Holdings, Inc. was founded in 2010 by Jonathan Stein and Eli Broverman.
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Jonathan SteininFounder and Board MemberJonathan Stein founded Betterment, where he served as CEO for 13 years and grew the company to over $50 billion in assets under management and one million customers. He has 20 years of leadership experience across finance, technology, consumer and B2B sectors, ranging from startups to public companies.
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Eli BrovermaninCo-Founder, Board of Directors
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John MilehaminCTO
Board
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Ryan O'SullivanBoard director
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Christian MitchellBoard director
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Philiip RieseBoard director
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Philip RieseBoard director
Investors · 17
Bessemer Venture PartnersRedwood City · $5M – $100M
Future Perfect VenturesNew York · $500K – $5Mvia Jalak Jobanputra · inferred
ID8 InvestmentsNew Yorkvia Mussadiq Lakhani · inferred
Menlo VenturesSan Francisco · $1M – $20Mvia John Jarve · board
Mobile Internet Capital, Inc.Tokyo · $1M – $85M
Ossian Capital
Red Swan VenturesNew York · $500K – $1M
Runway Growth CapitalMenlo Park · $10M – $150M
SquareOne CapitalMiami
Anthemis VenturereportedNew York · $500K – $7M
Citi VenturesreportedNew York
Francisco PartnersreportedSan Francisco
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General CatalystreportedSan Francisco · $30Mvia Chris Bischoff · board
Globespan Capital PartnersreportedPalo Alto · $250K – $15M
Inertia VenturesreportedNew York · $2M
KinnevikreportedStockholm
TreasuryreportedNew York
Reported raises · per SEC filings
Form D private placements$312M disclosed across 5 rounds · 2014–2021
▶$60MraisedOct 2021 · 22 investors · Other TechnologyRule 506(b)
▶$60MraisedOct 2021 · 22 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Donna WellsDirector
- Peter ChristodouloDirector
- Jonathan SteinExecutive Officer, Director
- Rob StavisDirector
- Peter LorimerExecutive Officer
- Natalie TydemanDirector
- Phillip RieseDirector
- Shawn CarolanDirector
- Sarah LevyExecutive Officer, Director
- Offering amount
- $60M
- Amount sold
- $60M
- First sale
- Sep 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$70MraisedSep 2017 · 13 investors · Other TechnologyRule 506(b)
▶$70MraisedSep 2017 · 13 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Peter ChristodouloDirector
- Jonathan SteinExecutive Officer, Director
- Eli BrovermanDirector
- John ClendeningDirector
- Chris BischoffDirector
- John JarveDirector
- Rob StavisDirector
- Philip RieseDirector
- Offering amount
- $70M
- Amount sold
- $70M
- First sale
- Aug 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$92MraisedApr 2016 · 13 investors · Other Banking and Financial ServicesRule 506(b)
▶$92MraisedApr 2016 · 13 investors · Other Banking and Financial Services
Rule 506(b)Officers, directors & promoters on the filing
- Rob StavisDirector
- John ClendeningDirector
- Jonathan SteinExecutive Officer, Director
- Philip RieseDirector
- John JarveDirector
- Chris BischoffDirector
- Peter ChristodouloDirector
- Eli BrovermanExecutive Officer, Director
- Offering amount
- $100M
- Amount sold
- $92M
- First sale
- Mar 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$60MraisedFeb 2015 · 10 investors · Other Banking and Financial ServicesRule 506(b)
▶$60MraisedFeb 2015 · 10 investors · Other Banking and Financial Services
Rule 506(b)Officers, directors & promoters on the filing
- Peter ChristodouloDirector
- Jonathan SteinExecutive Officer, Director
- Eli BrovermanExecutive Officer, Director
- Ryan O'SullivanDirector
- John JarveDirector
- Rob StavisDirector
- Philip RieseDirector
- Offering amount
- $60M
- Amount sold
- $60M
- First sale
- Feb 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$30MraisedApr 2014 · 10 investors · Other Banking and Financial ServicesRule 506(b)
▶$30MraisedApr 2014 · 10 investors · Other Banking and Financial Services
Rule 506(b)Officers, directors & promoters on the filing
- John JarveDirector
- Eli BrovermanExecutive Officer
- Christian MitchellDirector
- Ryan O'SullivanDirector
- Jonathan SteinExecutive Officer, Director
- Rob StavisDirector
- Philiip RieseDirector
- Offering amount
- $32M
- Amount sold
- $30M
- First sale
- Apr 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 9
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SmartAsset5869 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
Vanguard3998 shared keywordsVanguard offers investment products, savings and retirement tools, and personalized financial advice to help individuals build long-term wealth. It operates in the investment management and financial services industry.
Kiplinger2885 shared keywordsKiplinger is a personal finance and investment media publisher that provides editorial content and advice on investing, taxes, retirement planning, real estate and travel for individual consumers.
Prior Finance2779 shared keywordsPrior Finance operates a digital financial services platform offering personal loans, student loans, home loans, deposit accounts, credit cards, and investment tools through an integrated mobile application, serving both individual members and enterprise partners seeking lending solutions and technology infrastructure.
Intuit®2425 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
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Experian2095 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
Human Interest1992 shared keywordsHuman Interest provides a software platform for 401(k) retirement savings plans, designed to help small and mid-sized businesses offer affordable retirement benefits to their employees.
Companies competing with Betterment Holdings, Inc. for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Betterment and Robinhood clash on how to disrupt investingtechcrunch.com · May 2016
Robo-Adviser Betterment Sees $700M Valuation After New Round of Fundingbloomberg.com · Mar 2016
Betterment Just Made It Even Easier to Invest Moneytechcrunch.com · Jul 2015Frequently asked questions
- What does Betterment Holdings, Inc. do?
- Betterment provides automated investment management and portfolio advisory services for individual investors, including retirement accounts and taxable accounts. The platform uses in-house experts to manage diversified portfolios across global markets with features like tax-loss harvesting and automatic rebalancing.
- Who founded Betterment Holdings, Inc.?
- Betterment Holdings, Inc. was founded by Jonathan Stein, Eli Broverman in 2010.
- Who are Betterment Holdings, Inc.'s investors?
- Betterment Holdings, Inc.'s investors include Bessemer Venture Partners, Future Perfect Ventures, ID8 Investments, Menlo Ventures, Mobile Internet Capital, Inc., Ossian Capital, Red Swan Ventures, Runway Growth Capital and 9 more.
- How much funding has Betterment Holdings, Inc. raised?
- Betterment Holdings, Inc. has disclosed $312M raised across 5 rounds.
- Where is Betterment Holdings, Inc. headquartered?
- Betterment Holdings, Inc. is headquartered in New York, US.