Fundraising Fox

Betterment Holdings, Inc.

New York, US · Founded 2010 · Delaware corporation · 671 employees on LinkedIn · 12 known investors

Betterment provides automated investment management and portfolio advisory services for individual investors, including retirement accounts and taxable accounts. The platform uses in-house experts to manage diversified portfolios across global markets with features like tax-loss harvesting and automatic rebalancing.

Fintech

Founders & leadership

Betterment Holdings, Inc. was founded in 2010 by Jonathan Stein and Eli Broverman.

JS
Jonathan SteinCo-founder
EB
Eli BrovermanCo-founder
JM
John Milehamin

Board

PC
Peter ChristodouloBoard director
RO
Ryan O'SullivanBoard director
JJJohn Jarve
John Jarvein𝕏Board directorPartner Emeritus at Menlo Ventures
RSRob Stavis
Rob Stavisin𝕏Board directorPartner at Bessemer Venture Partners
CM
Christian MitchellBoard director
PR
Philiip RieseBoard director
PR
Philip RieseBoard director

Investors · 12

Bessemer Venture PartnersRedwood City · $5M – $100M
Future Perfect VenturesNew York · $500K – $5Mvia Jalak Jobanputra · inferred
ID8 InvestmentsNew Yorkvia Mussadiq Lakhani · inferred
Menlo VenturesSan Francisco · $1M – $20Mvia John Jarve · board
Mobile Internet Capital, Inc.Tokyo · $1M – $85M
Ossian Capital
Red Swan VenturesNew York · $500K – $1M
Runway Growth CapitalMenlo Park · $10M – $150M
SquareOne CapitalMiami
Anthemis VenturereportedNew York · $500K – $7M
General CatalystreportedSan Francisco · $30Mvia Chris Bischoff · board
Inertia VenturesreportedNew York · $2M

Reported raises · per SEC filings

Form D private placements

$312M disclosed across 5 rounds · 2014–2021

▶$60MraisedOct 2021 · 22 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Donna WellsDirector
  • Peter ChristodouloDirector
  • Jonathan SteinExecutive Officer, Director
  • Rob StavisDirector
  • Peter LorimerExecutive Officer
  • Natalie TydemanDirector
  • Phillip RieseDirector
  • Shawn CarolanDirector
  • Sarah LevyExecutive Officer, Director
Offering amount
$60M
Amount sold
$60M
First sale
Sep 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$70MraisedSep 2017 · 13 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Peter ChristodouloDirector
  • Jonathan SteinExecutive Officer, Director
  • Eli BrovermanDirector
  • John ClendeningDirector
  • Chris BischoffDirector
  • John JarveDirector
  • Rob StavisDirector
  • Philip RieseDirector
Offering amount
$70M
Amount sold
$70M
First sale
Aug 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$92MraisedApr 2016 · 13 investors · Other Banking and Financial Services
Rule 506(b)
Betterment and Robinhood clash on how to disrupt investingtechcrunch.com · May 2016Robo-Adviser Betterment Sees $700M Valuation After New Round of Fundingbloomberg.com · Mar 2016
Officers, directors & promoters on the filing
  • Rob StavisDirector
  • John ClendeningDirector
  • Jonathan SteinExecutive Officer, Director
  • Philip RieseDirector
  • John JarveDirector
  • Chris BischoffDirector
  • Peter ChristodouloDirector
  • Eli BrovermanExecutive Officer, Director
Offering amount
$100M
Amount sold
$92M
First sale
Mar 2016
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$60MraisedFeb 2015 · 10 investors · Other Banking and Financial Services
Rule 506(b)
Betterment Just Made It Even Easier to Invest Moneytechcrunch.com · Jul 2015
Officers, directors & promoters on the filing
  • Peter ChristodouloDirector
  • Jonathan SteinExecutive Officer, Director
  • Eli BrovermanExecutive Officer, Director
  • Ryan O'SullivanDirector
  • John JarveDirector
  • Rob StavisDirector
  • Philip RieseDirector
Offering amount
$60M
Amount sold
$60M
First sale
Feb 2015
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$30MraisedApr 2014 · 10 investors · Other Banking and Financial Services
Rule 506(b)
Officers, directors & promoters on the filing
  • John JarveDirector
  • Eli BrovermanExecutive Officer
  • Christian MitchellDirector
  • Ryan O'SullivanDirector
  • Jonathan SteinExecutive Officer, Director
  • Rob StavisDirector
  • Philiip RieseDirector
Offering amount
$32M
Amount sold
$30M
First sale
Apr 2014
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 8

by search overlap
Interactive Strength Acquires Ergatta6436 shared keywordsFidelity provides brokerage and investing services for individual retail investors, including commission-free online trading of US stocks and ETFs and fractional share purchases starting at $1. It positions itself as a personal finance and investment provider serving customers pursuing long-term financial goals.
SmartAsset5869 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
Vanguard3998 shared keywordsVanguard offers investment products, savings and retirement tools, and personalized financial advice to help individuals build long-term wealth. It operates in the investment management and financial services industry.
Kiplinger2885 shared keywordsKiplinger is a personal finance and investment media publisher that provides editorial content and advice on investing, taxes, retirement planning, real estate and travel for individual consumers.
Intuit®2425 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
Chase2306 shared keywordsA wealth management and investing service (J.P. Morgan Wealth Management via Chase) offering self-directed brokerage accounts with commission-free online trades as well as one-on-one advisor services, financial planning tools, and retirement accounts. It serves individual retail investors ranging from beginners to experienced investors in the United States.
Experian2095 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
Human Interest1992 shared keywordsHuman Interest provides a software platform for 401(k) retirement savings plans, designed to help small and mid-sized businesses offer affordable retirement benefits to their employees.

Companies competing with Betterment Holdings, Inc. for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Betterment Promotions: Top 8 Offers for July 2026creditdonkey.com · Jul 2026Investments & Fund Lineupbetterment.com · Jul 2026Investing Options with Bettermentbetterment.com · Jun 2026Betterment Raises $160 Million in Growth Capitalprnewswire.com · Sep 2021Betterment and Robinhood clash on how to disrupt investingtechcrunch.com · May 2016Robo-Adviser Betterment Sees $700M Valuation After New Round of Fundingbloomberg.com · Mar 2016Betterment Just Made It Even Easier to Invest Moneytechcrunch.com · Jul 2015

Frequently asked questions

What does Betterment Holdings, Inc. do?
Betterment provides automated investment management and portfolio advisory services for individual investors, including retirement accounts and taxable accounts. The platform uses in-house experts to manage diversified portfolios across global markets with features like tax-loss harvesting and automatic rebalancing.
Who founded Betterment Holdings, Inc.?
Betterment Holdings, Inc. was founded by Jonathan Stein, Eli Broverman in 2010.
Who are Betterment Holdings, Inc.'s investors?
Betterment Holdings, Inc.'s investors include Bessemer Venture Partners, Future Perfect Ventures, ID8 Investments, Menlo Ventures, Mobile Internet Capital, Inc., Ossian Capital, Red Swan Ventures, Runway Growth Capital and 4 more.
How much funding has Betterment Holdings, Inc. raised?
Betterment Holdings, Inc. has disclosed $312M raised across 5 rounds.
Where is Betterment Holdings, Inc. headquartered?
Betterment Holdings, Inc. is headquartered in New York, US.