Autobooks
Detroit, US · Delaware corporation · 5 known investors
Autobooks provides embedded banking technology to financial institutions to help them attract and retain small business customers by enabling business owners to manage finances and cash flow directly through their bank's digital platform.
Enterprise SoftwareFintechSaaS
Founders & leadership
Investors · 5
Reported raises · per SEC filings
Form D private placements$18M disclosed across 2 rounds · 2022–2025
▶$15MraisedMay 2025 · 16 investors · Other Banking and Financial ServicesRule 506(b)
▶$15MraisedMay 2025 · 16 investors · Other Banking and Financial Services
Rule 506(b)Officers, directors & promoters on the filing
- Steven RobertExecutive Officer
- John SchmidExecutive Officer
- Jeff BlackmanExecutive Officer
- Offering amount
- $15M
- Amount sold
- $15M
- First sale
- May 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3MraisedMay 2025 · 11 investors · Other Banking and Financial ServicesRule 506(b)
▶$3MraisedMay 2025 · 11 investors · Other Banking and Financial Services
Rule 506(b)Officers, directors & promoters on the filing
- John SchmidExecutive Officer
- Jeff BlackmanExecutive Officer
- Steven RobertExecutive Officer
- Offering amount
- $3M
- Amount sold
- $3M
- First sale
- May 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 10
by search overlapIntuit®207 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
Stripe168 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
Square111 shared keywordsSquare is a financial services platform that provides point-of-sale systems, payment processing, payroll management, and cash flow tools for small and medium-sized businesses. The platform integrates with hundreds of third-party applications to help merchants manage operations across online and offline channels.
Jetlore109 shared keywordsJetlore was a Palo Alto AI startup that turned unstructured retail product data into structured attributes so merchants could personalise what each shopper saw. Founded by Stanford researchers, it raised from Sierra Ventures, Alsop Louie Partners, Fenox Venture Capital, BRM Capital and Mercury Fund, and PayPal acquired it in 2018.
Fresh Books109 shared keywordsFreshBooks is a cloud-based accounting and invoicing platform designed for small service-based businesses. The software helps business owners manage invoicing, accounting, and financial connections with customers.
GoCardless98 shared keywordsGoCardless provides bank payment collection and open banking data access services. The platform enables businesses to collect domestic and international payments via bank accounts and securely access customer bank account data across 2,300+ banks in the UK and Europe.
Wise94 shared keywordsWise is a financial platform offering international money transfers, multi-currency accounts, and debit cards with low fees and competitive exchange rates, serving millions of users globally.
Bill.com Holdings, Inc.87 shared keywordsBILL is a unified financial operations platform that automates accounts payable, receivables, and spend management for businesses. The platform processes over $345 billion in annual payment volume and serves nearly 500,000 customers across the US and 130+ countries.
Capital One80 shared keywordsCapital One is a financial services company that offers credit cards, checking and savings accounts, auto financing, and business banking products to consumers and small businesses. The company provides digital banking tools, rewards programs, and credit monitoring services.
Zendesk67 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Companies competing with Autobooks for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Autobooks do?
- Autobooks provides embedded banking technology to financial institutions to help them attract and retain small business customers by enabling business owners to manage finances and cash flow directly through their bank's digital platform.
- Who founded Autobooks?
- Autobooks was founded by Steven Robert.
- Who are Autobooks's investors?
- Autobooks's investors include Commerce Ventures, Draper Triangle, Invest Michigan, MissionOG, Runway Growth Capital.
- How much funding has Autobooks raised?
- Autobooks has disclosed $18M raised across 2 rounds.
- Where is Autobooks headquartered?
- Autobooks is headquartered in Detroit, US.


