Fundraising Fox
🦊/People
Sign in

Will Nichols

Founder

Co-Founder & COO at Umamicart

New York, New York

Writes $220K – $1.3M checks · typically $400K

FoundedUmamicart

Find your path to Will

429 people in our graph share verified history with Will — schools, employers, funds. One of them is your warm intro.

Laura BuhlerunlockedWill: together at Stripe (2025–2026)
×2Will: together at Instacart
×5Will: together at Stripe
×4Will: together at Dorm Room

About

Will Nichols is a Strategy & Operations leader at Stripe with over a decade of experience in venture-backed companies. He previously served as co-founder and COO of Umamicart, an online grocery company, and held a general manager role at Instacart leading the New York region. Nichols also worked as a senior associate at FJ Labs, a New York-based venture firm focused on marketplace, consumer, SaaS, and fintech investments, and holds an MBA from NYU Stern.

Co-Founder & COO at Umamicart

Intro paths

→

In turn, Will can intro founders to Umamicart's investors below.

Umamicart's investors · 6

FJ LabsNew York · $100K – $3M checksGold House VenturesCovina · $100K – $1M checksM13New York · $4M – $7M checksPICUS CAPITALMunich · $100K – $300M checksReshapeNew York · $100K – $2M checksStarting LineChicago · $750K – $2M checks

Co-founders at Umamicart

AX
Andrea XuCo-Founder & CEO
MLMei Lin Chen
Mei Lin ChenFounder

Experience

  1. StripeStrategy & Operations, Productcurrent2025 — presentSan Francisco Bay Area
  2. Analog InsightsOperations & Strategy Consultant2024 — 2025
  3. UmamicartCo-Founder & COO2020 — 2024Brooklyn, New York, United States
  4. FJ LabsSr. Associate2020New York City Metropolitan Area
  5. FJ LabsAssociate2019 — 2020
  6. FJ LabsMBA Associate2018 — 2019
  7. Dorm Room FundPartner2017 — 2019New York City Metropolitan Area
  8. InstacartGM2016 — 2017New York City Metropolitan Area
  9. InstacartSr. Operations Manager2015 — 2016New York City Metropolitan Area
  10. InstacartOperations Manager2014 — 2015New York City Metropolitan Area
  11. TripAdvisorBusiness Development2013 — 2014New York City Metropolitan Area
  12. TripAdvisorCRM Specialist2012 — 2013Singapore
  13. TripAdvisorProduct and Marketing Associate2010 — 2012Newton, MA and Beijing, China

Skills & more

Business Analytics1Google Analytics1SQL1TableauWeb Analytics9Microsoft Excel2Digital Marketing20Marketing13Product Management6Product Marketing6Email Marketing5Business Development4
+4 moreOperations ManagementWarehouse OperationsPeople ManagementPython

Languages English · Spanish

From Will's professional profile.

Frequently asked questions

Who is Will Nichols?
Will Nichols is a Strategy & Operations leader at Stripe with over a decade of experience in venture-backed companies. He previously served as co-founder and COO of Umamicart, an online grocery company, and held a general manager role at Instacart leading the New York region. Nichols also worked as a senior associate at FJ Labs, a New York-based venture firm focused on marketplace, consumer, SaaS, and fintech investments, and holds an MBA from NYU Stern.
Where does Will Nichols work?
Will Nichols is Co-Founder & COO of Umamicart.
What check size does Will Nichols write?
Will Nichols typically writes checks of $220K – $1.3M.
What companies did Will Nichols found?
Will Nichols founded Umamicart.
Where did Will Nichols go to school?
Will Nichols studied at NYU Stern School of Business (Master of Business Administration - MBA); Tufts University (B.A., International Relations, Spanish).

Founder mafias

Same school

Shared employers