Where does Will Nichols work?

Will Nichols is Co-Founder & COO of Umamicart.

What check size does Will Nichols write?

Will Nichols typically writes checks of $220K – $1.3M.

What companies did Will Nichols found?

Will Nichols founded Umamicart.

Where did Will Nichols go to school?

Will Nichols studied at NYU Stern School of Business (Master of Business Administration - MBA); Tufts University (B.A., International Relations).

Will Nichols

Founder

Co-Founder & COO at Umamicart

New York, New York

Writes $220K – $1.3M checks · typically $400K

FoundedUmamicart

About

Will Nichols is a Strategy & Operations leader at Stripe with over a decade of experience in venture-backed companies. He previously served as co-founder and COO of Umamicart, an online grocery company, and held a general manager role at Instacart leading the New York region. Nichols also worked as a senior associate at FJ Labs, a New York-based venture firm focused on marketplace, consumer, SaaS, and fintech investments, and holds an MBA from NYU Stern.

Co-Founder & COO at Umamicart

Intro paths

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In turn, Will can intro founders to Umamicart's investors below.

Umamicart's investors · 6

FJ LabsNew York · $100K – $3M checks Gold House VenturesCovina · $100K – $1M checks M13New York · $4M – $7M checks PICUS CAPITALMunich · $100K – $300M checks ReshapeNew York · $100K – $2M checks Starting LineChicago · $750K – $2M checks

Co-founders at Umamicart

Andrea XuCo-Founder & CEO

Experience

StripeStrategy & Operations, Productcurrent2025 — presentSan Francisco Bay Area
Analog InsightsOperations & Strategy Consultant2024 — 2025
UmamicartCo-Founder & COO2020 — 2024Brooklyn, New York, United States
FJ LabsSr. Associate2020New York City Metropolitan Area
FJ LabsAssociate2019 — 2020
FJ LabsMBA Associate2018 — 2019
Dorm Room FundPartner2017 — 2019New York City Metropolitan Area
InstacartGM2016 — 2017New York City Metropolitan Area
InstacartSr. Operations Manager2015 — 2016New York City Metropolitan Area
InstacartOperations Manager2014 — 2015New York City Metropolitan Area
TripAdvisorBusiness Development2013 — 2014New York City Metropolitan Area
TripAdvisorCRM Specialist2012 — 2013Singapore
TripAdvisorProduct and Marketing Associate2010 — 2012Newton, MA and Beijing, China

Skills & more

Business Analytics1Google Analytics1SQL1TableauWeb Analytics9Microsoft Excel2Digital Marketing20Marketing13Product Management6Product Marketing6Email Marketing5Business Development4

+4 more

Operations ManagementWarehouse OperationsPeople ManagementPython

Languages English · Spanish

From Will's professional profile.

Frequently asked questions

Who is Will Nichols?: Will Nichols is a Strategy & Operations leader at Stripe with over a decade of experience in venture-backed companies. He previously served as co-founder and COO of Umamicart, an online grocery company, and held a general manager role at Instacart leading the New York region. Nichols also worked as a senior associate at FJ Labs, a New York-based venture firm focused on marketplace, consumer, SaaS, and fintech investments, and holds an MBA from NYU Stern.
Where does Will Nichols work?: Will Nichols is Co-Founder & COO of Umamicart.
What check size does Will Nichols write?: Will Nichols typically writes checks of $220K – $1.3M.
What companies did Will Nichols found?: Will Nichols founded Umamicart.
Where did Will Nichols go to school?: Will Nichols studied at NYU Stern School of Business (Master of Business Administration - MBA); Tufts University (B.A., International Relations).