Umamicart
acquired by ShefNew York, US · Founded 2020 · 6 known investors
Find your way into Umamicart
406 people in our graph share verified history with the Umamicart team — schools, employers, funds. One of them is your warm intro.
Laura Buhlerunlockedknows Will Nichols · together at Stripe (overlapped)
×2knows the team · via Instacart
×5knows the team · via Stripe
×4knows the team · via Dorm Room
Acquired by Shef February 2024 · terms undisclosed
UmamiCart is an Asian home-cooking content site publishing tested recipes, ingredient guides, and technique deep-dives across Chinese, Japanese, Korean, Thai, Vietnamese, Indian, Filipino, Malaysian, and Indonesian cuisines. It targets home cooks who want to understand the reasoning behind each cooking step.
Founders & leadership
Umamicart was founded in 2020 by Andrea Xu, Will Nichols, and Mei Lin Chen.
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Will Nicholsin𝕏Co-Founder & COO2020–2024Former Instacart New York GM and FJ Labs investor; led operations from founding through the reported Shef exit.
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Mei Lin ChenFounder
Investors · 6
In the news
Frequently asked questions
- What does Umamicart do?
- UmamiCart is an Asian home-cooking content site publishing tested recipes, ingredient guides, and technique deep-dives across Chinese, Japanese, Korean, Thai, Vietnamese, Indian, Filipino, Malaysian, and Indonesian cuisines. It targets home cooks who want to understand the reasoning behind each cooking step.
- Who founded Umamicart?
- Umamicart was founded by Andrea Xu, Will Nichols, Mei Lin Chen in 2020.
- Who are Umamicart's investors?
- Umamicart's investors include Gold House Ventures, PICUS CAPITAL, Reshape, Starting Line, FJ Labs, M13.
- Who acquired Umamicart?
- Umamicart was acquired by Shef.
- Where is Umamicart headquartered?
- Umamicart is headquartered in New York, US.