Who founded Umamicart?

Umamicart was founded by Andrea Xu, Will Nichols, Mei Lin Chen in 2020.

Who are Umamicart's investors?

Umamicart's investors include FJ Labs, Gold House Ventures, M13, PICUS CAPITAL, Reshape, Starting Line.

Who acquired Umamicart?

Umamicart was acquired by Shef.

Where is Umamicart headquartered?

Umamicart is headquartered in New York, US.

Umamicart

acquired by Shef

New York, US · Founded 2020 · 6 known investors

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Acquired by Shef February 2024 · terms undisclosed

UmamiCart is an Asian home-cooking content site publishing tested recipes, ingredient guides, and technique deep-dives across Chinese, Japanese, Korean, Thai, Vietnamese, Indian, Filipino, Malaysian, and Indonesian cuisines. It targets home cooks who want to understand the reasoning behind each cooking step.

Consumer Direct to Consumer E-commerce FoodTech Media & Entertainment

Founders & leadership

Umamicart was founded in 2020 by Andrea Xu, Will Nichols, and Mei Lin Chen.

Andrea Xu FounderFJ Labs EIR / investor and former Goldman Sachs associate; MIT Sloan MBA. Born in Spain to Chinese immigrant parents.

Will Nichols Co-Founder & COO2020–2024Former Instacart New York GM and FJ Labs investor; led operations from founding through the reported Shef exit.

Mei Lin ChenFounder

Investors · 6

FJ Labslisted by FJ LabsNew York · $100K – $3M

How we know: funding news · fjlabs.com · Not right? Tell us

Gold House Ventureslisted by Gold House VenturesCovina · $100K – $1M

M13listed by M13New York · $4M – $7M

How we know: M13's portfolio page · a partner's Signal profile · funding news · open dataset · 5k.vc investor directory · Not right? Tell us

PICUS CAPITALlisted by PICUS CAPITALMunich · $100K – $5M

How we know: PICUS CAPITAL's portfolio page · the VCSheet dataset · Not right? Tell us

Reshapelisted by ReshapeNew York · $100K – $2Mvia Vinay Menda · inferred

Starting Linelisted by Starting LineChicago · $750K – $2M

How we know: Starting Line's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

In the news

Umamicart bags $6M to deliver traditional Asian ingredients right to your home | TechCrunchtechcrunch.com · Dec 2021

Frequently asked questions

What does Umamicart do?: UmamiCart is an Asian home-cooking content site publishing tested recipes, ingredient guides, and technique deep-dives across Chinese, Japanese, Korean, Thai, Vietnamese, Indian, Filipino, Malaysian, and Indonesian cuisines. It targets home cooks who want to understand the reasoning behind each cooking step.
Who founded Umamicart?: Umamicart was founded by Andrea Xu, Will Nichols, Mei Lin Chen in 2020.
Who are Umamicart's investors?: Umamicart's investors include FJ Labs, Gold House Ventures, M13, PICUS CAPITAL, Reshape, Starting Line.
Who acquired Umamicart?: Umamicart was acquired by Shef.
Where is Umamicart headquartered?: Umamicart is headquartered in New York, US.