/People

Shiv Choudhury

InvestorFounder

Growth Partners at Wavemaker Partners · Founder at GrowSari

Singapore

FoundedGrowSari

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About

Shiv Choudhury is a co-founder of Growsari, a B2B platform for micro businesses in Southeast Asia, and works with Wavemaker Growth on its presence in India. He previously served as a Managing Director and Partner at BCG, where he led teams covering APAC consumer packaged goods, consumer and retail, and consumer tech, and earlier held sales and marketing roles at P&G across the Asia-Pacific region. He is also a board member at ZUZU Hospitality Pte Ltd and a member of YPO.

Founder at GrowSari

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Co-founders at GrowSari

ERER Rollan
ER RollanFounder

Experience

  1. ZUZU Hospitality Pte LtdBoard Membercurrent2025 — present
  2. Wavemaker PartnersFounding Partner - growth fundcurrent2024 — presentSingapore
  3. GrowsariCo-Founder and Directorcurrent2016 — present
  4. FewcentsStrategic Advisor2021 — 2025
  5. The Boston Consulting Group (BCG)Partner and Managing Director2012 — 2024Asean
  6. The Boston Consulting Group (BCG)Management Consultant2012 — 2017Singapore, Jakarta, Bangkok, Manila
  7. Sappers group of companiesDirector2000 — 2016Greater Kolkata Area
  8. Procter & GambleRegional Director2010 — 2011Singapore P&G Asia HQ
  9. Procter & GambleRegional brand director2009 — 2010Singapore, Tokyo, Sydney
  10. Procter & GambleBrand Manager, A-PAC, New business entry for developing markets2008 — 2009ASEAN, India
  11. Procter & GambleAssistant Brand Manager, India New Business development and strategy2007 — 2008
  12. P&GAssistant Brand Manager, Herbal Essences in Australia, Thailand, Indonesia, Malaysia, Singapore2005 — 2007
  13. Procter & GambleP&G India, Mumbai2004 — 2005
  14. Campus Express, BangaloreCo-founder2002 — 2004

Skills & more

Brand Architecture31Media Planning12Business Development97Strategy99Leadership72P&L Management49Account Management6Analytics6Cross-functional Team Leadership10Product Development32Supply Chain4Start-ups23
+10 moreBrand ManagementFMCGManagementIntegrated MarketingEntrepreneurshipConsultingMarketingTrade MarketingAdvertisingNew Business Development

From Shiv's professional profile.

Colleagues at Wavemaker Partners

Frequently asked questions

Who is Shiv Choudhury?
Shiv Choudhury is a co-founder of Growsari, a B2B platform for micro businesses in Southeast Asia, and works with Wavemaker Growth on its presence in India. He previously served as a Managing Director and Partner at BCG, where he led teams covering APAC consumer packaged goods, consumer and retail, and consumer tech, and earlier held sales and marketing roles at P&G across the Asia-Pacific region. He is also a board member at ZUZU Hospitality Pte Ltd and a member of YPO.
Where does Shiv Choudhury work?
Shiv Choudhury is Founder of GrowSari and Growth Partners at Wavemaker Partners.
What companies did Shiv Choudhury found?
Shiv Choudhury founded GrowSari.
Where did Shiv Choudhury go to school?
Shiv Choudhury studied at Indian Institute of Management Bangalore; Kendriya Vidyalaya (school); La Martiniere, Calcutta (School).

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