Rob Hunter
FounderFounder/CEO at HigherMe
Toronto, Ontario
Writes $200K – $300K checks · typically $250K
FoundedHigherMe · YC
About
Rob Hunter is co-founder and CEO of Franchise Foundry, an AI operating system for franchising. He previously founded and sold HigherMe, an HR technology platform for the restaurant industry, and co-founded Reset Button/Lexria, which addressed student debt solutions. Hunter's background includes operating seven Marble Slab ice cream franchise locations and studying entrepreneurship at Babson College; he currently teaches at the Richard Ivey School of Business at the University of Western Ontario.
Founder/CEO at HigherMeYC W15
Intro paths
YC
Rob went through Y Combinator (Winter 2015) — any YC alum in your network can reach them through the YC community.
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In turn, Rob can intro founders to HigherMe's investors below.
HigherMe's investors · 6
Co-founders at HigherMe
JC
Jef ChedevilleFounder/CTO
Experience
- Franchise FoundryCo-Founder & CEOcurrent2026 — presentGreater Toronto Area, Canada
- Ivey Business School at Western UniversityFacultycurrent2022 — present
- Speaker VenturesGeneral Partner2023 — 2025
- HigherMeChairman2019 — 2025Greater Toronto Area, Canada
- HigherMeFounder & CEO2014 — 2019Greater Toronto Area, Canada
- LexriaCEO & Co-Founder2019 — 2021Greater Toronto Area, Canada
- Wentworth Institute of TechnologyAdjunct Professor2014 — 2017
- MobeeData Scientist2013 — 2014Boston, MA
- Marble Slab CreameryOwner / Operator / Franchisee2007 — 2014Greater Kitchener-Cambridge-Waterloo Metropolitan Area
- Exclusive RentalsRental Agent2011 — 2013London, Ontario
- Golden Boy TapesOwner / Operator1999 — 2007Simcoe, Ontario
Skills & more
Social Media30Event Planning5Marketing15Sales22Business Development5Public Speaking11Marketing Strategy11New Business Development6Program Management9Entrepreneurship74Business Analysis2Analytics3
+9 more
LeadershipStart-upsBusiness StrategyMicrosoft ExcelManagementStrategic PlanningHiringStartup DevelopmentHiring PracticesFrom Rob's professional profile.
Frequently asked questions
- Who is Rob Hunter?
- Rob Hunter is co-founder and CEO of Franchise Foundry, an AI operating system for franchising. He previously founded and sold HigherMe, an HR technology platform for the restaurant industry, and co-founded Reset Button/Lexria, which addressed student debt solutions. Hunter's background includes operating seven Marble Slab ice cream franchise locations and studying entrepreneurship at Babson College; he currently teaches at the Richard Ivey School of Business at the University of Western Ontario.
- Where does Rob Hunter work?
- Rob Hunter is Founder/CEO of HigherMe.
- What check size does Rob Hunter write?
- Rob Hunter typically writes checks of $200K – $300K.
- What companies did Rob Hunter found?
- Rob Hunter founded HigherMe.
- Where did Rob Hunter go to school?
- Rob Hunter studied at Babson F.W. Olin Graduate School of Business (Master of Business Administration (MBA), Entrepreneurship/Entrepreneurial Studies); Ivey Business School at Western University (HBA, Entrepreneurship).
Founder mafias
Y Combinator mafia8,773
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Ivey Business School at Western University mafia34
Also came through, then founded or led a company.
Trevor KoverkoHBAFounded Partner +2Candice FaktorHBAFounded Gamechanger +1Omar DhallaMBAFounded RecursionJudy FairburnMBAFounded the51Amin LalaniBachelor of Arts (BA)Founded AvantiThamba TharmalingamMBAFounded MapsPeople
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Babson F.W. Olin Graduate School of Business mafia14
Also came through, then founded or led a company.
Miguel Santo AmaroMaster's DegreeFounded Coverflex +1Jess LynchMaster of Business Administration - MBAFounded WishRouteMike SalgueroMBAFounded CustomMadePhil EdmundsonMBAFounded Corvus InsuranceRob AdamsMBAFounded Alumni Ventures
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Same school
Also attended Babson F.W. Olin Graduate School of Business107
Jeff DoranInvestor at Spark CapitalPierre-Eric LeiboviciInvestor at DaphniKevin MunnellyInvestor at Third Rock VenturesBrian DixonManaging Partner at Kapor CapitalMurat BicerGeneral Partner at CRV (Charles River Ventures)Jeremy CurleySenior Director at JMI Equity
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Also attended Ivey Business School at Western University336
ØysteinInvestor at InvestinorVivek RamaswamiPartner at Madrona Venture GroupJohn CarpenterInformation Technology Director at Madrona Venture GroupHa DuongVP Finance & Operations at Luge CapitalJasmine YangVice President at Sapphire VenturesJaye LandowHead of Investor Relations at FJ Labs
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Shared employers
Also worked at Ivey Business School at Western University21
Andy ChisholmAdvisor, Investment Committee at ArcTern VenturesSherryAnalyst at Whitecap Venture PartnersRyan FreemanInvestor at Ripple VenturesAlysaa CoPrincipal at Bain Capital VenturesKaramdeep NijjarPartner at Inovia CapitalNelson SwitzerCo-Founder and Managing Partner at Climate Innovation Capital
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