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Riddhi Shah

Investor

Partner at MKT1 Capital

San Francisco, California

Writes $100K – $300K checks · typically $200K

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About

Riddhi Shah is VP/Head of Marketing at Poppins Payroll. She has over 15 years of experience in startups, with a focus on go-to-market strategy for B2B and B2SMB SaaS products across multiple industries, and currently works on marketing AI products.

Experience

  1. Poppins PayrollVP/Head of Marketingcurrent2025 — present
  2. PavilionExecutive Membercurrent2024 — present
  3. HeardMarketing Advisorcurrent2024 — present
  4. CMO AllianceMembercurrent2023 — present
  5. MKT1Limited Partnercurrent2022 — present
  6. ScribbleVetGrowth Consultant2024 — 2025
  7. Orca DBGTM Consultant2024 — 2025
  8. Dashworks (Acquired by HubSpot)Head of GTM2023 — 2024San Francisco, California, United States
  9. PrimerHead Of Marketing2022 — 2023San Francisco Bay Area
  10. Self EmployedGrowth and marketing consultant2021 — 2022
  11. Seesaw LearningMarketing Consultant2021 — 2022
  12. HomebaseMarketing Consultant2021
  13. BubblesMarketing Consultant2021
  14. Gusto!Head of Organic Growth2018 — 2021San Francisco Bay Area
  15. Gist ConsultingMarketing2017 — 2018San Francisco Bay Area
  16. Medium.comHead of Creative Strategy2014 — 2017San Francisco Bay Area
  17. The Huffington PostEditorial Director, Branded Content And Social Impact Platforms2013 — 2014San Francisco Bay Area
  18. The Huffington PostEditor, Social Impact Platforms And Good News2012 — 2013San Francisco Bay Area
  19. The Huffington PostAssociate Editor2011 — 2012Greater New York City Area
  20. Self EmployedFreelance Writer2009 — 2011Greater New York City Area
  21. The Hindustan Times and India TodaySenior Reporter2006 — 2009Mumbai Area, India
  22. BBCResearcher2005 — 2006London, United Kingdom

Skills & more

Outbound MarketingBrand MarketingDemand GenerationSearch Engine Marketing (SEM)LinkedIn MarketingOutbound SalesOrganic GrowthReferral MarketingSearch Engine Optimization (SEO)Conversion OptimizationB2B MarketingB2B sales
+12 morePaid Media AdvertisingAd TargetingProduct MarketingCustomer AcquisitionMarketing StrategyGrowth MarketingMessagingMagazinesSoftware as a Service (SaaS)WritingNewspaperEditing

Languages Hindi

From Riddhi's professional profile.

Colleagues at MKT1 Capital

Deanna Dong
Partner at MKT1 Capital
Emily Kramer
Venture Partner at Rackhouse Venture Management Lp
Jessica Shambora
Partner at MKT1 Capital
Kathleen Estreich
Partner at Pear VC
Kelly Chrisman Specht
Investor at MKT1 Capital
Kevin Buckby
Partner at MKT1 Capital

Frequently asked questions

Who is Riddhi Shah?
Riddhi Shah is VP/Head of Marketing at Poppins Payroll. She has over 15 years of experience in startups, with a focus on go-to-market strategy for B2B and B2SMB SaaS products across multiple industries, and currently works on marketing AI products.
Where does Riddhi Shah work?
Riddhi Shah is Partner at MKT1 Capital.
What check size does Riddhi Shah write?
Riddhi Shah typically writes checks of $100K – $300K.
Where did Riddhi Shah go to school?
Riddhi Shah studied at New York University (MA, Cultural Reporting and Criticism); Harvard Business School Online (The Leadership Consortium: Leadership Accelerator for Diverse Talent); Goldsmiths, University of London (Master of Arts (M.A.), Journalism).

Same school

Shared employers