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Rico Farmer

Investor

Investor at Diagram Capital

Chicago, Illinois

Writes $100K – $5M checks · typically $1.5M

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Ask Bill Gurley to introduce you to Rico

You →Bill · together at Zillow (2018–2026) →Rico

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You →Jamie · together at Zillow →Rico

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You →Sam · 10 people · together at Google →Rico

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About

Rico Farmer is Senior Director of Brand Marketing at Zillow, where he leads brand strategy and marketing initiatives. His background includes brand marketing, product marketing, and campaign development across consumer and marketplace companies, as well as experience as an angel investor and startup advisor.

Experience

  1. ZillowSenior Director, Brand Marketingcurrent2025 — present
  2. ZillowSenior Director Integrated Marketingcurrent2024 — present
  3. ZillowSenior Director Product Marketing2021 — 2024
  4. ZillowDirector of Marketing2018 — 2021Seattle
  5. Diagram CollectiveGeneral Partnercurrent2020 — present
  6. GoogleCreative Lead and Senior Brand Marketing Manager | Consumer Apps2011 — 2018San Francisco Bay Area
  7. GoogleAccount Executive2011
  8. GoogleSenior Account Manager2007 — 2011
  9. Cost Plus World MarketManagement Intern2006

Skills & more

Integrated Marketing5Cross-functional Team Leadership5Campaign Management3Brand Marketing4Digital Marketing14Social Media Marketing27Experiential Events4Marketing Strategy13Integrated Brand MarketingMarketing4Digital Strategy2Social Media10
+10 moreProduct DevelopmentProduct MarketingGoogle AnalyticsWeb AnalyticsGoogle AdwordsCustomer ServiceOnline MarketingManagementMobile MarketingOnline Advertising

From Rico's professional profile.

Colleagues at Diagram Capital

Alec Sosnowski
Investor at Diagram Capital
Ben Clark
Investor at Diagram Capital
Joe Larkin
Investor at Diagram Capital
Joshua Steinberg
Managing Partner at Diagram Collective
Kevin Nothnagel
Investor at Diagram Capital
Matt Yalowitz
Investor at Diagram Capital
Nakul Patel
Managing Partner at Diagram Collective
Phil Mattia
Investor at Diagram Capital

Frequently asked questions

Who is Rico Farmer?
Rico Farmer is Senior Director of Brand Marketing at Zillow, where he leads brand strategy and marketing initiatives. His background includes brand marketing, product marketing, and campaign development across consumer and marketplace companies, as well as experience as an angel investor and startup advisor.
Where does Rico Farmer work?
Rico Farmer is at Diagram Capital.
What check size does Rico Farmer write?
Rico Farmer typically writes checks of $100K – $5M.
Where did Rico Farmer go to school?
Rico Farmer studied at University of Notre Dame (Marketing and Psychology).

Same school

Shared employers