Rico Farmer
InvestorInvestor at Diagram Capital
Chicago, Illinois
Writes $100K – $5M checks · typically $1.5M
Find your path to Rico
58 people in our graph share verified history with Rico — schools, employers, funds. One of them is your warm intro.
Bill GurleyunlockedRico: together at Zillow (2018–2026)
×11Rico: together at Zillow
About
Rico Farmer is Senior Director of Brand Marketing at Zillow, where he leads brand strategy and marketing initiatives. His background includes brand marketing, product marketing, and campaign development across consumer and marketplace companies, as well as experience as an angel investor and startup advisor.
Experience
- ZillowSenior Director, Brand Marketingcurrent2025 — present
- ZillowSenior Director Integrated Marketingcurrent2024 — present
- ZillowSenior Director Product Marketing2021 — 2024
- ZillowDirector of Marketing2018 — 2021Seattle
- Diagram CollectiveGeneral Partnercurrent2020 — present
- GoogleCreative Lead and Senior Brand Marketing Manager | Consumer Apps2011 — 2018San Francisco Bay Area
- GoogleAccount Executive2011
- GoogleSenior Account Manager2007 — 2011
- Cost Plus World MarketManagement Intern2006
Skills & more
Integrated Marketing5Cross-functional Team Leadership5Campaign Management3Brand Marketing4Digital Marketing14Social Media Marketing27Experiential Events4Marketing Strategy13Integrated Brand MarketingMarketing4Digital Strategy2Social Media10
+10 more
Product DevelopmentProduct MarketingGoogle AnalyticsWeb AnalyticsGoogle AdwordsCustomer ServiceOnline MarketingManagementMobile MarketingOnline AdvertisingFrom Rico's professional profile.
Colleagues at Diagram Capital
Alec Sosnowski
Investor at Diagram Capital
Ben Clark
Investor at Diagram Capital
Joe Larkin
Investor at Diagram Capital
Joshua Steinberg
Managing Partner at Diagram Collective
Kevin Nothnagel
Investor at Diagram Capital
Matt Yalowitz
Investor at Diagram Capital
Nakul Patel
Managing Partner at Diagram Collective
Phil Mattia
Investor at Diagram Capital
Frequently asked questions
- Who is Rico Farmer?
- Rico Farmer is Senior Director of Brand Marketing at Zillow, where he leads brand strategy and marketing initiatives. His background includes brand marketing, product marketing, and campaign development across consumer and marketplace companies, as well as experience as an angel investor and startup advisor.
- Where does Rico Farmer work?
- Rico Farmer is at Diagram Capital.
- What check size does Rico Farmer write?
- Rico Farmer typically writes checks of $100K – $5M.
- Where did Rico Farmer go to school?
- Rico Farmer studied at University of Notre Dame (Marketing and Psychology).
Same school
Also attended University of Notre Dame386
Doug GrohAdvisor at CincyTechMimi DunnSenior Investment Analyst at Catalyst Health VenturesJim HuntGeneral Partner at Lavrock VenturesTristan HuntPartner at Averin CapitalJoanne IshamSenior Advisory Board at IronGate Capital AdvisorsAlex FlorAssociate at TCV
+ 380 more
Shared employers
Also worked at Zillow41
Bill GurleyGeneral Partner Emeritus at BenchmarkKleida MartiroManaging Director at Glasswing VenturesPete FlintInvestor at NFXDoug PerlsonPartner at UNCOMMON DENOMINATORCraig ShermanPartner at Meritech Capital PartnersApril UnderwoodManaging Director at Adverb Ventures
+ 35 more
Also worked at Google2,000
Kai-Fu LeeChairman of Sinovation Ventures and CEO of 01.AIBrian SingermanCo-founder of GPx; Partner Emeritus at Founders FundHunter WalkCo-founder & Partner at HomebrewAydin SenkutFounder & Managing Partner at FelicisLaela SturdyManaging Partner at CapitalGArash FerdowsiCo-founder of Dropbox
+ 1,994 more
