Where does Pablo Cruz work?

Pablo Cruz is Investor at Cap Table Coalition.

What check size does Pablo Cruz write?

Pablo Cruz typically writes checks of $50K – $1.5M.

Where did Pablo Cruz go to school?

Pablo Cruz studied at University of Notre Dame (Bachelor's of Business Administration - BBA, Management Information Systems and Services); University of California, Berkeley (Executive Education, Venture Finance); Correlation One (Data Science For All (DS4A) / Empowerment Program, Artificial Intelligence + Machine Learning).

Pablo Cruz

Investor

Investor at Cap Table Coalition

Denver, Colorado

Writes $50K – $1.5M checks · typically $250K

Find your path to Pablo

734 people in our graph share verified history with Pablo — schools, employers, funds. One of them is your warm intro.

Tobi CokerunlockedPablo: together at Morgan Stanley (2016)

×9Pablo: together at Morgan Stanley

Pablo: together at University of California, Berkeley

Pablo: together at Alumni Ventures

About

Pablo Cruz is a Partner focused on Product Strategy and Behavioral AI at AWSM Labs. He has held product, growth, and investment roles at organizations including Frog Design, Brands of Americas, Booster Fuels, and Cap Table Coalition, where he deployed capital into early-stage companies across fintech, healthcare, transportation, and energy sectors. Cruz is also a co-founder of JULO Exchange, Inc and engages in mentoring through Techstars and the Notre Dame Tech Forum.

Experience

AWSM LABSPartner | Product Strategy + Behavioral AIcurrent2025 — present
Subconscious AIExecutive Advisorcurrent2024 — present
Subconscious AICo-Founder | Revenue + Product2024 — 2025
Cap Table CoalitionInvestment Committee Board Member & Investorcurrent2022 — present
PSCRUZ - Angel InvestmentsAuthor, Strategic Facilitator and Guest Speakercurrent2022 — present
PSCRUZ - Angel InvestmentsFLYR - Investorcurrent2023 — present
PSCRUZ - Angel InvestmentsCollective - Investorcurrent2023 — present
PSCRUZ - Angel InvestmentsGigEasy - Investorcurrent2023 — present
PSCRUZ - Angel InvestmentsTandem - Investor (Acquired by Reseda Group)current2023 — present
PSCRUZ - Angel InvestmentsCoLife, Inc. - Investorcurrent2023 — present
PSCRUZ - Angel InvestmentsSlang.ai - Investorcurrent2023 — present
PSCRUZ - Angel InvestmentsUseBump.com - Investorcurrent2023 — present
PSCRUZ - Angel InvestmentsCashDrop - Investorcurrent2023 — present
PSCRUZ - Angel InvestmentsCastor - Investorcurrent2022 — present
PSCRUZ - Angel InvestmentsFlourish FI - Investorcurrent2022 — present
PSCRUZ - Angel InvestmentsExotanium - Investor (Acquired by Qualcomm)current2022 — present
PSCRUZ - Angel InvestmentsForm Energy - Investorcurrent2022 — present
PSCRUZ - Angel InvestmentsFunctional Finance - Investorcurrent2022 — present
PSCRUZ - Angel InvestmentsMedHaul - Investorcurrent2022 — present
PSCRUZ - Angel InvestmentsHopSkipDrive - Investorcurrent2022 — present
PSCRUZ - Angel InvestmentsGentem Health - Investor (Acquired by SimplePractice)2022 — 2024
BoosterInvestorcurrent2019 — present
BoosterFounder of Account Management Division (Served as Outbound Product Manager)2019
BoosterFounder of Enterprise Division (Senior Manager) - Enterprise Partnerships2018 — 2019San Francisco Bay Area
BoosterSenior Consultant (Served as Outbound Product Manager)2017 — 2018San Francisco Bay Area
Fox & RobinAdvisory Board Member2022 — 2024
Chicago:BlendVenture Capital Fellow2023Chicago, Illinois, United States
Alumni VenturesVenture Fellow Consultant2023Chicago, Illinois, United States
frogBaker Hughes | Production Solutions Digital Platform2022 — 2023
frogDepartment of Veterans Affairs | VA Platform SSO Strategy and Concepting2022
frogHewlett Packard (HP) | Ideation to GTM for new E-Commerce platform2022
frogArvest Bank | Digital Retail e-Bank Strategy2021 — 2022
Brands Of AmericasHead of Product & Strategic Advisor2020 — 2021
VectorDirector - Enterprise Partnerships2019 — 2020San Francisco Bay Area
JULO Exchange, Inc.Co-Founder & Product Manager2016 — 2019
Morgan StanleyInternational Investment Management2013 — 2016
VanguardBusiness Strategy Analyst2011 — 2013Greater Philadelphia Area, United States
Hofstra Business Consulting GroupPresident2009 — 2011Greater New York City Area, United States
OrientalInvestment Banking - Associate Intern2010San Juan, Puerto Rico

Skills & more

Software as a Service (SaaS)Access63Microsoft Excel9Microsoft Access4PowerPoint6Microsoft Office3Analysis71Management3Leadership15Strategy4Analytical Skills1Public Speaking1

+12 more

NegotiationBusiness NetworkingRelationship BuildingDesign ThinkingArtificial Intelligence (AI)Behavioral SciencesGo-to-Market StrategyDigital StrategyGrowth StrategiesE-CommerceBusiness-to-Business (B2B)Web Development

Languages English · Spanish

Finta's Fundraising Academy — Maven
VC University — VC University
VC Fellow - Cohort 14 — VC University
Product-Led Certified — Mind the Product
Insights for Innovation — IDEO U
Behavioral Science — frog
Design Thinking: Understanding the Process — LinkedIn
DS4A / Empowerment 1.0 Honors Certificate — Correlation One
Google Data Studio — Google
Product Management: Building a Product Roadmap — LinkedIn

From Pablo's professional profile.

Colleagues at Cap Table Coalition

Christian McKenzie

Director at Lofty Ventures

Joe Blair

General Partner at Bay Bridge Ventures Climate

Odean Maye

Angel at Cap Table Coalition

Frequently asked questions

Who is Pablo Cruz?: Pablo Cruz is a Partner focused on Product Strategy and Behavioral AI at AWSM Labs. He has held product, growth, and investment roles at organizations including Frog Design, Brands of Americas, Booster Fuels, and Cap Table Coalition, where he deployed capital into early-stage companies across fintech, healthcare, transportation, and energy sectors. Cruz is also a co-founder of JULO Exchange, Inc and engages in mentoring through Techstars and the Notre Dame Tech Forum.
Where does Pablo Cruz work?: Pablo Cruz is Investor at Cap Table Coalition.
What check size does Pablo Cruz write?: Pablo Cruz typically writes checks of $50K – $1.5M.
Where did Pablo Cruz go to school?: Pablo Cruz studied at University of Notre Dame (Bachelor's of Business Administration - BBA, Management Information Systems and Services); University of California, Berkeley (Executive Education, Venture Finance); Correlation One (Data Science For All (DS4A) / Empowerment Program, Artificial Intelligence + Machine Learning).

Founder mafias

Hofstra University mafia13

Also came through, then founded or led a company.

Nick CooneyBachelor'sFounded Lever VC +1 Christophe RousseauxMBAFounded Immoweb Jill RosenthalBachelorFounded NewAmsterdam Pharma Ryan DenehyMass MediaFounded Electric Ai Frances ZelaznyBAFounded Anonybit Steven MillerBachelor of Science (B.S.)Founded Voyant Photonics

+ 6 more

Booster mafia2

Also came through, then founded or led a company.

Matt GreenLead Software EngineerFounded Denormalized

Subconscious mafia2

Also came through, then founded or led a company.

Jack O'BrienFounderFounded Subconscious

Same school

Also attended University of Notre Dame371

Doug GrohAdvisor at CincyTech Mimi DunnSenior Investment Analyst at Catalyst Health Ventures Jim HuntGeneral Partner at Lavrock Ventures Tristan HuntPartner at Averin Capital Joanne IshamSenior Advisory Board at IronGate Capital Advisors Alex FlorAssociate at TCV

+ 365 more

Also attended University of California, Berkeley2,000

Byron DeeterPartner at Bessemer Venture Partners Steve WozniakCo-founder of Apple Tony XuCo-founder & CEO of DoorDash Aravind SrinivasCo-founder & CEO of Perplexity AI Ali GhodsiCo-founder & CEO of Databricks Ryan PetersenFounder & CEO of Flexport

+ 1,994 more

Also attended Hofstra University41

Sumesh SacharCo-founder & General Partner at Rocana Ventures Nick CooneyManaging Partner at Lever VC Kajal FordExecutive Assistant at Standard Crypto Mike BensonSenior Vice President at Advantage Capital Partners Sofia GarciaCFO at Cantos Ventures Andy MizerekSenior Director of Marketing at Runway Growth Capital

+ 35 more

Shared employers

Also worked at Chicago:Blend12

Zimri RodriguezVenture Programs Coordinator at Keyhorse Capital Samara Mejia HernandezFounding Partner at Chingona Ventures John ToughCo-Founder & Managing Partner, Member of Investment Committee at Energize Ventures Juan MuldoonPartner — Co-Head of Ventures at Energize Ventures Lindsay KnightPartner at Chicago Ventures Rachel SebaldDirector, Marketing and Communications at Evergreen Climate Innovations

+ 6 more

Also worked at frog14

Ethan ImbodenPartner at Tuesday Capital Nicolas TopuzSenior Associate at Supernova Invest Yichu ZhangInvestor at ADB Ventures Simone CremoniniManaging Partner e Consigliere Esecutivo at Alkemia Capital Rio HodgesPartner at Antler Joe McCannInvestor at Asymmetric

+ 8 more

Also worked at Vector3

Abe YokellManaging Partner and Co-Founder at Congruent Ventures Nathan CreswellInvestor at Flight Ventures Robert ArditiGeneral Partner at Norwest Venture Partners

Also worked at Vanguard34

Benjamin JuniorDirector, Infrastructure Software (Bright Ventures) at Bright Pixel Capital Mike MaManaging Partner at Sidecut Ventures Sneha KasugantiPrincipal at New Markets Venture Partners Jordan SiegalInvestor at VMG Partners Steven PeraltaVP, Investments at Acumen America Jeff DonnonCFO at First Round Capital

+ 28 more